Rackforce the cloud


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The Cloud and the Software Developer

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Rackforce the cloud

  1. 1. The Cloud and the Software Developer Why you need to partner with a Cloud Service Provider (CSP) and how to choose the right one(s).
  2. 2. The Cloud and the Software Developer Why you need to partner with a Cloud ServiceProvider (CSP) and how to choose the right one(s). An Animated Whiteboard Session With: Brian Fry CMO bfry@rackforce.com 250-448-2226 Hybrid Cloud and Hosting© 2011 RackForce Networks Inc.
  3. 3. F Disclosure ull RackF orce wants to convince you to partner & provide you with cloud services by demonstrating its value to you through this educational session.© 2011 RackForce Networks Inc.
  4. 4. What We Will Be Talking About 5. Q & A© 2011 RackForce Networks Inc.
  5. 5. What Does a Cloud Service Provider Do F Me? or© 2011 RackForce Networks Inc.
  6. 6. © 2011 RackForce Networks Inc.
  7. 7. Key Concept – Understand Cloud Computing “Cloud computing is the delivery of computing as a service rather than a product, whereby shared resources, software, and information are provided to computers and other devices as a utility (like the electricity grid) over a network (typically the Internet).” Source: Wikipedia© 2011 RackForce Networks Inc.
  8. 8. Cloud Computing Servers Applications Desktop Laptop Monitoring Collaboration Content Communication Finance Platform Identity Queue Object Runtime Database Storage Infrastructure Mobile Compute Network Block Phones Storage Tablets© 2011 RackForce Networks Inc.
  9. 9. Small Scale to Economies of Scale© 2011 RackForce Networks Inc.
  10. 10. Key Concept - Hardware Virtualization “Hardware virtualization or platform virtualization refers to the creation of a virtual machine that acts like a real computer with an operating system. Software executed on these virtual machines is separated from the underlying hardware resources.” Source: Wikipedia© 2011 RackForce Networks Inc.
  11. 11. Key Concept – Datacenter Virtualization “Datacenter virtualization is virtualization of all the resources that deliver cloud computing. This includes (or will soon include) power, cooling, network, compute, storage and applications. Virtualized datacenters designed with leading standards can seamlessly share (federation) virtual resources between strategically located cloud ready datacenters (physical) and this a key part of a complete cloud service.” Source: RackForce© 2011 RackForce Networks Inc.
  12. 12. RackForce vCloud (VMware vCloud Director) Customer 1 Customer 2 Users & Policies Organization Catalogs Users & Policies Organization Catalogs VDCs VDCs RackForce Virtual Datacenters (Bronze) (Silver) (Gold) RackForce Virtual Machine Layer ( VMware vCenter Server) Resource Pools Datastores Port Groups RackForce Virtualization Layer (VMware vSphere) RackForce Dynamic Datacenter Infrastructure© 2011 RackForce Networks Inc.
  13. 13. Key Concept – Cloud Federation Kelowna Vancouver Winnipeg Seattle Toronto Chicago© 2011 RackForce Networks Inc.
  14. 14. Cloud Customer Expectations “The majority of our customers, yours and ours, will move to the cloud. They expect the providers of the cloud ecosystem to understand their roles, work as a team and deliver excellent service. They also expect reliability, agility and security many times better then their old IT model and they expect all this for a very fair price. Let’s partner and make sure we are the winning team.” Tim Dufour – RackF orce CEO© 2011 RackForce Networks Inc.
  15. 15. Key Concept - The Cloud Eco System Our Customer’s Cloud Solution Solution Provider(s) Software Provider(s) Cloud Service Provider(s)© 2011 RackForce Networks Inc.
  16. 16. Key Concept – Cloud over Internet vs Cloud over Private Network Internet Private Connection Type Asymmetric Symmetric Connection Speed Up to 20 Mbps Down Up to 10Gbps Up & Down Security Layer 3 - OK Layer 2 - Excellent QoS Best Effort Service Level Agreement© 2011 RackForce Networks Inc.
  17. 17. Customer Case Example with Frank Conway© 2011 RackForce Networks Inc.
  18. 18. Payroll Service Bureau in theCloudA User Experience
  19. 19. Blue Canvas• SaaS Payroll Service Bureau• Joint venture between Protegra and IBEX Payroll• Everest Platform - Employee management, scheduling and payroll - Time and Attendance under development• Platform operations and ongoing maintenance
  20. 20. Why Outsource?• Lack of expertise• Time• Infrastructure cost is prohibitive - Data center build costs - Ongoing costs• Disaster Planning - Physical location - Redundancy
  21. 21. Our evaluation criteria• Location, location, location - Canada• SLA• Ease of scalability - We were starting small and needed something cost-effective but that could grow to meet high demand - Developed to scale both up and out and the infrastructure needs to allow this• Long-term Value• Ease of dealing with the provider• Maintenance options• Secure
  22. 22. Options• Shared Servers - It’s payroll and we don’t like the risk - SLA is hard to manage• Dedicated Servers hosted in a Data Center - Don’t want to manage the contracts and the maintenance of the physical devices - SLA is hard to manage• Virtual Cloud based - Virtual servers - No concept of the hardware you’re running on - Possibly shared at the iron level but still secure - Operating System licenses included - Somebody else worries about the SLA
  23. 23. RackForce met all the requirements - Kelowna, Toronto - Started with an option called DDS, moved to DDS-E as our needs grew • DDS-E SLA is better – four 9s • Convinced our DBA to go virtual on the database server with DDS-E • Dedicated resources on our database server - Easy to deal with • Great technical support • Managing the environments is simple • Support site, ticket management • Maintenance is easy - Secure • Physically - Reliable • People • Infrastructure
  24. 24. Benefits to Blue Canvas• We can offer an SLA to our customers that matches the SLA of our provider• Cost is very low relative to everything else - RackForce fees are less than 2% of our overall operations costs• We get on-demand scalability• Knowledgeable staff• Future growth and capabilities - Possible use of the data center in Toronto as a DR failover site - Possible use of the data center in Toronto for additional capacity• Sleep
  25. 25. How Do I Choose the Right Cloud Service Provider?© 2011 RackForce Networks Inc.
  26. 26. Key Concept Understand Cloud Service Provider Motivation CSP Type Cloud Service Motivation Strengths for Weaknesses for Providers Software Software Provider Provider Major Microsoft Ensure software line continues Cash in Bank, Limited solution Software IBM to be the leading choice Advanced based on maximizing Vendor DCs & their software sales. Technology Major IBM Replace lost hardware revenue Cash in Bank, Limited solution Hardware Dell Advanced based on maximizing Vendor DCs & revenue from their Technology technology. Telco Bell, Verizon, Replace lost voice and network Cash in Bank & Limited solution AT&T revenue Excellent based on maximizing network. revenue from their network. Side Line Amazon Leverage massive cloud Cash in Bank & Poor partnership Google infrastructure to make even Thought model and limited more money Leaders solution mostly based on their technology. Best of Breed RackF orce Become the dominant cloud Unlimited Growth is typically Terremark service provider by creating the technology and financed RackSpace most efficient, reliable and cost service choices. Soft Layer effective cloud services and The most Op Source supporting eco-system. flexible and reliable.© 2011 RackForce Networks Inc.
  27. 27. Key Concept – . Geographic Location Matters . . Risk – Certain Locations Green – Green Power Data Privacy – What Regulations Affect You or Your Cusotmer© 2011 RackForce Networks Inc.
  28. 28. Key Concept – Cloud Service Provider Must Understand Role Cross-Platform Portal SaaS Mobility, Online and Offline Applications Enterprise App Store Virtual Desktops End User Workspace Cloud Data Service Storage Provider Server Management Systems Management AD Directory Federation Network Management License Tracking Access Management© 2011 RackForce Networks Inc.
  29. 29. Q: How Do I Sell the Benefits of a Cloud Service Provider to My Organization?© 2011 RackForce Networks Inc.
  30. 30. A: Ask good questions that lead to a logical conclusion.© 2011 RackForce Networks Inc.
  31. 31. Questions to Convince Your Executive . Team to Move to the Cloud . Do we believe the Cloud is going to become the new normal for IT? . Are we interested in subscription based recurring revenue licensing? . Are we in the cloud infrastructure business? Do we have the money to keep up? . Can we keep up to our competitors who are working with cloud service providers? . What efficiencies will be gained if the IT team does not have physical IT infrastructure to worry about? What are the new possibilities for our company in the cloud?© 2011 RackForce Networks Inc.
  32. 32. . Questions to Convince Your IT Team to Move to the Cloud . Do we have the expertise to build and . manage cloud infrastructure? . Do we have the budget to build and maintain cloud infrastructure? Can we build our own cloud ecosystem? Imagine if we had access to our own virtual data centers in the cloud. How could we use them to deliver better software?© 2011 RackForce Networks Inc.
  33. 33. Key Concept – Hybrid Cloud “A hybrid cloud is a cloud computing environment in which an organization provides and manages some resources in-house and has others provided externally.. Ideally, the hybrid approach allows a business to take advantage of the scalability and cost-effectiveness that a public cloud computing environment offers without exposing mission-critical applications and data to third- party vulnerabilities. This type of hybrid cloud is also referred to as hybrid IT..” Source: SearchCloudComputing.com© 2011 RackForce Networks Inc.
  34. 34. Key Concept - Hybrid Cloud© 2011 RackForce Networks Inc.
  35. 35. . Key Concept – Cloud Capabilities . Pretty Well Everything Can Be . Delivered in the Cloud . Security Can Be F Superior ar Costs Can Be Much Lower Agility Can Be Much Higher© 2011 RackForce Networks Inc.
  36. 36. . Moving Your Software to the Cloud . . . Research Cloud Service Providers . Choose Your Cloud Service Provider(s) . Set Up an Account . Set Up Your Sand Box . Test and Optimize for the Cloud . Build Configuration Templates Figure out Your Cloud Licensing Model Load Into CSP Catalog Educate Your Sales Channel© 2011 RackForce Networks Inc.
  37. 37. Summary© 2011 RackForce Networks Inc.
  38. 38. Summary.. You Understand What a Cloud Service Provider Does You Understand How the Cloud Ecosystem Works and the. Provider Roles You Understand the Value of Working with a Cloud Service. Provider. You Know How to Convince Your Team to Move to the Cloud You Know How to Move to the Cloud© 2011 RackForce Networks Inc.
  39. 39. Q&A© 2011 RackForce Networks Inc.
  40. 40. The Cloud and the Software Developer Why you need to partner with a Cloud ServiceProvider (CSP) and how to choose the right one(s). An Animated Whiteboard Session With: Brian Fry CMO bfry@rackforce.com 250-448-2226 Hybrid Cloud and Hosting