2. Source: http://www.ted.com/index.php/talks/kevin_kelly_on_the_next_5_000_days_of_the_web.html 5000

3. Choice vs Choosing Source: http://www.slideshare.net/rdaniels14/running-your-business-in-the-cloud-presentation/

5. SOA: Service Oriented Architecture Reuse and Agility Web 2.0 Network Effect SaaS: Software as a Service Flexible pricing and delivery RIA: Rich Internet Applications Experience Software + Services Cloud Computing Service Utility

9. Computers Networks Building Block Services 3 rd Party Apps & Solutions Online Services Live Services Datacenters

11. Zurich .Net Online MBS Online Office Labs Sharepoint.Microsoft.com Yellow box or text = pipeline

12. Cloud Services Enterprise Search Business Intelligence Social Computing Unified Communication Mobility Virtualization

20. Extend existing On-Premise Application Deploy Complete Application in the Cloud Compose New Application from Cloud Services

21. Azure ™ Services Platform

22. Competencies Distributor LAR/DMR ISV Retail OEM SI & VAP Host & Telco Marketing Agencies & Independent Agents System Builder Transaction Solution Midmarket Enterprise Small Business

23. Economy of Scale Low High Control High Low Application runs on-premise Buy my own hardware, and manage my own data center Application runs at a hoster Pay someone to host my application using hardware that I specify Application runs using cloud services Pay someone to host my application without specifying the hardware (they promise to be “infinitely” scalable) Application is supplied by a vendor Pay for someone’s hosted application. Don’t care about the hardware, as long as it works.

24. "When you combine the ever-growing power of devices and the increasing ubiquity of the Web, you come up with a sum that is greater than its parts."

26. © 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.