Building Next Generation Cloud Apps: Salesforce, Informatica, Xactly

Building Integration Into Your Cloud Applications and Platforms Avanish Sahai, Salesforce.com Scott Broomfield, Xactly Corporation Darren Cunningham, Informatica1 1

Today’s Speakers• Avanish Sahai • VP, Global Force.com ISV Sales & Alliances • Salesforce.com• Scott Broomfield • SVP and General Manager Xactly SMB Xactly Corporation• Darren Cunningham • VP Marketing, Informatica Cloud 2

The Social Enterprise OpportunityHow to Build the Next Great Cloud ISVAvanish SahaiVP, Global ISV & Channel Alliances @avanishsahai in/asahai

Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation maycontain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertaintiesmaterialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differmaterially from the results expressed or implied by the forward-looking statements we make. All statementsother than statements of historical fact could be deemed forward-looking, including any projections ofsubscriber growth, earnings, revenues, or other financial items and any statements regarding strategies orplans of management for future operations, statements of belief, any statements concerning new, planned, orupgraded services or technology developments and customer contracts or use of our services.The risks and uncertainties referred to above include – but are not limited to – risks associated with developingand delivering new functionality for our service, our new business model, our past operating losses, possiblefluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach ofour security measures, risks associated with possible mergers and acquisitions, the immature market in whichwe operate, our relatively limited operating history, our ability to expand, retain, and motivate our employeesand manage our growth, new releases of our service and successful customer deployment, our limited historyreselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Furtherinformation on potential factors that could affect the financial results of salesforce.com, inc. is included in ourannual report on Form 10-K for the most recent fiscal year ended January 31, 2012. This document andothers are available on the SEC Filings section of the Investor Information section of our Web site.Any unreleased services or features referenced in this or other press releases or public statements are notcurrently available and may not be delivered on time or at all. Customers who purchase our services shouldmake the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumesno obligation and does not intend to update these forward-looking statements.

The World Is Changing

We’re making it real in our own products

Your opportunity: They want more apps

Build apps that solve business problemsMake them “social” through and through The Social Enterprise Make them fit well into social Opportunity enterprises large and small Market and sell in a social enterprise context

Building Blocks of Social Enterprise Apps

 Universal & meaningful Frictionless Multi-type Multiple actor types Cross-constituency

 Ubiquity Real-time Reliable Consistent

 Feeds & threads & more Instant usability Addictiveness Social capital dynamics

 App-to-app & system-to-system Identity services Integration & customization Security

 Self-organizing Default transparency Cross-category Cross-network

we are here

Every Social Enterprise is multi-app and unique Richer Social Your Enterprise Pitch Social Product Enterprise

Be a great Social Enterprise example Social Customer Profile Employee Social Customer Social Networks Networks & Product Social Networks Collaborate Product & PartnersConnect & Listen & Sell Analyze Social Enterprise Service & Social Engage Marketing Automate & Extend

“ Skate to where “ the puck is going Wayne Gretzky“ Be the change you wish to see in the “ world Mahatma Gandhi

THANK YOU

“Informatica Inside”Informatica Cloud isan integration platform as aservice that delivers: www.InformaticaCloud.com  Simplicity  Rapid Deployment  Unified Platform 21

Cloud Connector Toolkit Rapidly build connectors1 through enterprise-class Java cloud connectivity API Quickly package and deploy Easily browse metadata & connector to Informatica Cloud or2 establish full native 3 publish to Informatica Marketplace connectivity to all objects for consumption 22

Cloud Integration Templates Easily select from1 numerous prebuilt integration processes Build your own integration2 process from scratch on top of your desired connectors Customize and configure3 existing prebuilt integration process Execute and run within your4 app via RESTful API 23

Embedded Cloud Integration InformaticaSaaS/DaaS Vendor Cloud “Integration platform as a service (iPaaS) can provide a foundation for hybrid cloud computing, engaging old and new applications and data, on-premises and in the cloud.” Examples: Yefim Natis VP and Gartner Distinguished Analyst, Gartner 24

Four Reasons for ISVs to Partner with Informatica 1. Focus on Innovation, not Integration 2. Hybrid Deployment http://www.informaticacloud.com/isv Twitter: @infacloud 3. Performance and Scalability 4. Proven Success Sign Up for a 60 Day ISV trial… 25

XACTLYLEADER IN CLOUD BASED INCENTIVECOMPENSATION PERFORMANCEFASTEST GROWING PROVIDERWITH OVER 425 CUSTOMERSFOCUSED EXCLUSIVELY ONINCENTIVES AND COMPENSATIONMANAGING $4.5 BILLION INCOMPENSATION ANUALLY

WHY THIS IS IMPORTANT / COMPELLING

OPEN INTEGRATION / INFORMATICA CLOUD

Get Started Today... www.InformaticaCloud.com/ISV 29

Discussion• Avanish Sahai • VP, Global Force.com ISV Sales & Alliances, Salesforce.com• Scott Broomfield • SVP and General Manager Xactly SMB, Xactly Corporation• Darren Cunningham • VP Marketing, Informatica Cloud 30

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Building Next Generation Cloud Apps: Salesforce, Informatica, Xactly

by Darren Cunningham on Jul 20, 2012

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Building Next Generation Cloud Apps: Salesforce, Informatica, Xactly Presentation Transcript