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Power the Connected Enterprise with Cloud Integration and Master Data Management (MDM)


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Presentation delivered by 3 Informatica customers at Dreamforce 2012. For more information about cloud integration and cloud master data management (MDM), please visit

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Power the Connected Enterprise with Cloud Integration and Master Data Management (MDM)

  1. 1. Power the Social Enterprise withMDM and Cloud IntegrationGain a Complete Customer View OppenheimerFunds, Ashish Shrivastava, Development Manager Logitech, Steven Perelli-Minetti, IT Department Manager Interstate Batteries, Mike Darr, Director of Market IQ
  2. 2. Safe harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available., inc. assumes no obligation and does not intend to update these forward- looking statements.
  3. 3. Tweet to Win! • Tweet a Picture of your #1View @ #DF12 • Make to add #1View and #DF12 to your Tweet • Most Re-Tweets Wins!!
  4. 4. Agenda • Introduction: Informatica & Salesforce • Darren Cunningham, VP of Marketing • OppenheimerFunds • Ashish Shrivastava, Development Manager • Logitech • Steven Perelli-Minetti, IT Department Manager • Interstate Batteries • Mike Darr, Director of Market IQ • Q&A
  5. 5. Informatica: A Long and Proven Salesforce Partnership Cloud MDM
  6. 6.
  7. 7. Ashish ShrivastavaDevelopment Manager@ashshriv
  8. 8. All about OppenheimerFunds OppenheimerFunds, Inc. has been helping investors achieve their financial goals since 1960. We are one of the nations largest and most respected asset management companies. • More than $176.7 billion in assets under management1 • Approximately 2,000 employees • Primary office locations: New York, NY; Rochester, NY; Denver, CO. • Majority–owned by MassMutual, one of the largest mutual insurance companies in the U.S. Assets Under Management by Asset Class 1 As of June 30, 2012 1. As of June 30, 2012. This figure represents all assets managed and/or advised by OppenheimerFunds, Inc., its divisions and its subsidiaries. The investment strategies listed may be offered through investment vehicles that are managed and/or advised by OppenheimerFunds, Inc., its divisions (including OFI Global Asset Management) or its other affiliates, (including OFI Institutional Asset Management, Inc.).
  9. 9. All about OppenheimerFunds & Salesforce 2012 25 users End of 2012 500+ users
  10. 10. Salesforce Program Vision & Business OutcomesData quality is incredibly important for all aspects of our business and CRM The right message in the right Make all of our customer & format at the right time based Account transparent across on our knowledge of the client the organization Coordinate our Access Salesforce communications anywhere, anytime (both outbound & internal) via a single portal 360 View Realize profitability goals Increase our organizational velocity Become more collaborative Enable & enhance internally & externally salesperson self-sufficiency Continuous ability to capture best practices & automate where possible
  11. 11. Key Components for OppenheimerFunds MDM Strategy Centralized Confidence Accelerate IT: & Business: Data integration, data profiling, Data Governance and data quality, master data Stewardship management, and data services.
  12. 12. From Unstructured Architecture Dealer Data Lifecycle Overview
  13. 13. To Structured Architected Solution (MDM)Proposed Dealer Attribute Data Lifecycle Back Office CRM WEB OTHER
  14. 14. MDM Integration with Salesforce (Future State)Real-time Integration between MDM and Salesforce
  15. 15. Steven Perelli-MinettiSenior Manager, Data EngineeringDoctor of Business Administration- dissertation in progress@StevePerelliMin
  16. 16. All about Logitech • Global leader in consumer electronics • Diverse but focused portfolio  PC/Mac/tablets peripherals, Advanced remote controls, Digital music products, Video communications, Digital video security • Products for retail consumers and business • R&D centers around the globe • Doing business in 100 countries • $2.32 billion in annual revenue • 3500 professional employees plus factory employees • Incorporated in Switzerland, key operations in Silicon Valley, Switzerland, China
  17. 17. All about Logitech & Salesforce Business Model: Indirect and Direct customers Salesforce = Platform as a Service
  18. 18. Master Data Management at Logitech Product Master Customer Master
  19. 19. Various Technologies @ Logitech
  20. 20. Informatica @ Logitech
  21. 21. Distributed Systems Custom Trade Promotion Soft Dollar Accruals and Global POS DataManagement (TPM) application Customer Claims
  22. 22. 1st challenge: ReplicationBusiness wants Trade Promotion Analyticsand Reporting IT wants to safeguard cloud data ( Need to replicate data from
  23. 23. Results
  24. 24. 2nd Challenge: China e-route Salesforce Integration
  25. 25. Salesforce Roadmap Real-Time Opportunity to Order Web Services
  26. 26. Mike DarrMarket IQ Program
  27. 27. NACMDM
  28. 28. 1,000,000+ unconsolidated Salesforce accounts & opportunities 5,000-10,000 daily transactions
  29. 29. Enterprise Data SourcesOver 2,000,000 unconsolidated accounts & opportunities
  30. 30. Enterprise Data Sources3,000,000+ unconsolidated accounts & opportunities
  31. 31. 3,000,000+ unconsolidated accounts & opportunities Enterprise Data Sources MDM
  32. 32. 3,000,000+ unconsolidated accounts & opportunities Enterprise Data Sources MDM
  33. 33. Mike DarrDirector of Market IQmike.darr@ibsa.comMatt BrownDirector, Marketingmatt.brown@ibsa.comScott
  34. 34. Ashish Shrivastava Steven Perelli-Minetti Mike Darr Darren CunninghamDevelopment Manager, IT Department Manager, Director of Market IQ, VP of Marketing, @ashshriv @StevePerelliMin EM: @dcunni @infacloud
  35. 35.• Learn about our new Cloud MDM Solution!• See a demonstration of Informatica Cloud in Action!