LA User Group: Shopzilla and Informatica Cloud


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LA User Group: Shopzilla and Informatica Cloud

  1. 1. Informatica Cloud Los Angeles User Group November 9 th , 2011
  2. 2. <ul><li>Informatica Cloud Overview </li></ul><ul><li>Shopzilla Customer Success Story </li></ul><ul><li>Q & A </li></ul>Agenda
  3. 3. Enterprise Companies Trust Informatica <ul><li>2010 Revenue: $650 million </li></ul><ul><li>5-year Average Growth Rate: 20% per year </li></ul><ul><li>Employees: 2,125+ </li></ul><ul><li>Partners: 400+ </li></ul><ul><ul><li>Major SI, ISV, OEM and On-Demand Leaders </li></ul></ul><ul><li>Customers: 4,280+ </li></ul><ul><ul><li>84 of Fortune 100 </li></ul></ul><ul><ul><li>87%+ of Dow Jones </li></ul></ul><ul><ul><li>Government Organizations in 20 countries </li></ul></ul><ul><ul><li># 1 in Customer Loyalty Rankings (5 Years in a Row) </li></ul></ul>
  4. 4. #1 by Customer Count #1 by Data Processed AppExchange Industry Leader in Cloud Integration #1 by Connectivity Informatica Cloud Marketplace 1,500+ companies 20B+ transactions/month #1 by Customers/Analysts
  5. 5. Primary Cloud Integration Use Cases: Load Data Synchronize Data Replicate Data Cleanse Data … without data integration, cloud-based systems won’t provide the value you’re seeking, indeed they may not be cost effective at all . ” “
  6. 6. Informatica Cloud True SaaS Solution Proven Customer Success Kendall Collins, CMO “ Informatica’s focus on customer success and innovative technology has earned them the top spot for data integration on the AppExchange . ” Integration Simplicity
  7. 7. Pricing and Functionality that Scales for a Small Division or Large IT Organization
  8. 8. Informatica Cloud Mobile: Data Integration-on-the-Go! <ul><li>Released at Dreamforce ’11 </li></ul><ul><ul><li>Monitor Informatica Cloud usage </li></ul></ul><ul><ul><li>Check the status of and troubleshoot data integration tasks </li></ul></ul><ul><ul><li>Schedule and re-schedule data integration tasks as well as access Informatica Support </li></ul></ul><ul><ul><li>Free on iTunes App Store </li></ul></ul>
  9. 9. Contacts <ul><ul><ul><li>Carlos Clavel – Corporate Sales Manager </li></ul></ul></ul><ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Phone # 650.385.5474 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>888.345.4639 </li></ul></ul></ul></ul>
  10. 10. Informatica Cloud Customer Success Data Synchronization Data Loader Data Replication Data Quality Data Synchronization Data Quality Synchronizing Salesforce CRM with Oracle ERP and other business apps 1.5M rows of data synchronized daily Consolidated SmithBarney and Morgan Stanley data on day one of merger: No disruption Managers didn’t lose momentum in ongoing recruiting efforts Decreased operational issues from 70 percent to 30 percent of IT workload Enabled faster, more accurate decision-making based on timely, trusted data Reduced time needed to process and submit provider directories from 14 days to five (64% reduction) Enhanced customer sat and optimized business process, efficiency LOB accomplished 75% of what they needed in a day Reduced time to information for sales team from weeks to seconds Now takes minutes a day to process enrollment data (use to take weeks) Sales Management can now make hiring and deployment decisions based on accurate membership data
  11. 11. Agenda <ul><li>Informatica Cloud Overview </li></ul><ul><li>Shopzilla Customer Success Story </li></ul><ul><li>Q & A </li></ul>
  12. 12. <ul><li>A premier portfolio of online shopping brands in the US and Europe, consisting of Bizrate, Beso, Shopzilla, TaDa, PrixMoinsCher, and SparDeinGeld </li></ul><ul><li>Connects shoppers with over 100 million products from tens of thousands of retailers with its unique portfolio of engaging and informative websites </li></ul><ul><li>Reaches a global audience of over 40 million shoppers each month through both the destination websites and affiliate network </li></ul><ul><li>A leading source of sales and consumer feedback for online merchants and retail advertisers </li></ul><ul><li>With offices in Los Angeles, San Diego, and London, the company operates sites and business services in the United States, the United Kingdom, France and Germany </li></ul>About Shopzilla, Inc.
  13. 13. Considerations When Choosing a Solution <ul><li>Are there any requirements on the Oracle schema? </li></ul><ul><li>How are relationships between objects handled? </li></ul><ul><li>How are changes to Oracle tables detected? </li></ul><ul><li>How are errors handled? </li></ul><ul><li>What happens if the synchronization app goes down, but the other systems are still running? How are the missing updates discovered and reconciled? </li></ul><ul><li>Can synchronization jobs be grouped? </li></ul><ul><li>What is the user interface like? </li></ul><ul><li>many more... </li></ul>
  14. 14. Why Informatica Cloud? <ul><li>Initial trial showed it could do the job </li></ul><ul><li>Informatica Cloud UI makes it easy for a user to get up to speed and get something working </li></ul><ul><ul><li>Mapping is done by dragging and dropping columns from one table to another </li></ul></ul><ul><ul><li>Transformations reminiscent of spreadsheet formulas </li></ul></ul><ul><li>It's possible to copy an existing job and edit it </li></ul><ul><li>Built-in migration from Dev to QA to Production (without an IDE) </li></ul>
  15. 15. Challenges/Lessons Learned (1) Rounding Errors in Large Numbers Oracle: 123 456 789 012 345 678 Salesforce: 123,456,789,012,345, 696 Oracle: 12 345 678 901 234 567 Salesforce: 12,345,678,901,234, 570 Oracle: 1 234 567 890 123 456 Salesforce: 1,234,567,890,123,456 <ul><li>Informatica converts all numbers to floating point with 15 digits of precision, even if they’re integers </li></ul>
  16. 16. Challenges/Lessons Learned (2) Trailing Zeros in Smaller Numbers Oracle: 5067 Salesforce: 5067.000000000000000 <ul><li>Informatica converts all numbers to floating point before converting them to text </li></ul><ul><li>Workaround for both: convert numbers to text using Oracle's to_char() function </li></ul>
  17. 17. Challenges/Lessons Learned (3) <ul><li>Oracle Views vs. Informatica Transformations </li></ul><ul><li>Informatica can do simple joins on the fly, but it can’t do more complicated joins </li></ul><ul><ul><li>In one Oracle view the underlying query now contains 3 left outer joins and a CASE statement </li></ul></ul><ul><ul><li>Another view concatenates multiple values in order to create a unique external identifier for Salesforce </li></ul></ul><ul><li>to_char() calls need to be in Oracle </li></ul><ul><li>rule of thumb: Oracle view per Salesforce object </li></ul><ul><li>Informatica Log Files Rollover </li></ul><ul><li>rolls over after 10 log files, which for us is 10 hours </li></ul><ul><li>using Rsync-Incr for automated archiving </li></ul>
  18. 18. Results <ul><li>Business users can create custom reports and do analysis in their preferred environment </li></ul><ul><ul><li>show value of individual user over time </li></ul></ul><ul><ul><li>identify users who return to site more often </li></ul></ul><ul><li>Uploaded 11 million accounts </li></ul><ul><ul><li>Informatica worked fine </li></ul></ul><ul><ul><li>Salesforce did not scale </li></ul></ul><ul><ul><ul><li>Reports constantly timing out </li></ul></ul></ul><ul><ul><ul><li>SOQL queries always timed out if they had any where clause, frequently even without a where clause </li></ul></ul></ul><ul><li>Deleted 10 million accounts – better now </li></ul>
  19. 19. Results (2) <ul><li>In Production 24/7 since 11/22/10 </li></ul><ul><ul><li>had a problem with tasks getting stuck in Feb and again in April 2011 </li></ul></ul><ul><ul><li>promised that Summer 2011 release would fix it, and apparently it did </li></ul></ul><ul><ul><li>however Summer 2011 release also took away schedule blackout settings feature </li></ul></ul><ul><li>Informatica gets the blame </li></ul><ul><ul><li>problems with bad data getting into Oracle </li></ul></ul><ul><ul><li>problems with Salesforce going down </li></ul></ul><ul><li>BUT it is actually quite reliable… </li></ul>
  20. 20. Agenda <ul><li>Informatica Cloud Overview </li></ul><ul><li>Shopzilla Customer Success Story </li></ul><ul><li>Q & A </li></ul> Rony Sawdyi, VP of Engineering Steve Corwin, Lead Software Engineer Carlos Clavel, Manager, Corporate Sales Free 30 Day Trial