This presentation on Twitter for Business, including the top eleven Twitter tools and the top eight best practices, was presented at the Brandhackers event in New York City in May 2009. This is an annotated version for sharing here. Presented by David Berkowitz, @dberkowitz on Twitter

1. Twitter for Business
David Berkowitz
Director of Emerging Media
360i
@dberkowitz
@db k it
dberkowitz@306i.com

2. Get Yer 2 Characters Right Here
shortyawards.com
ht d 360i.com/twitterpov
360i /t itt
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3. Agenda
• Introduction
• 11 T itt t l
Twitter tools
• Best Practices
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4. Introduction
4

5. My Trip to Texas: April 2009
5

6. I took a trip to Dallas
in April 2009
p
6

7. I got to spend some
time with the in-laws…
7

8. …and Nanny…
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9. …and of course my wife
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10. My in-laws kept wanting
to talk about this Twitter thing
they kept hearing about
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11. They made me think
constantly about Twitter
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12. Okay, I was really thinking
about Sprinkles Cupcakes
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13. And eating quite a few too,
along with Dr Pepper
(the kind with cane sugar)
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14. So my wife and I went to the source:
the Dr Pepper Museum
and Free Enterprise Institute
in Waco, Texas
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15. Signs for Twitter were EVERYWHERE,
even in the elevator
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16. They even encouraged sharing photos
With “TwitPic photo ops”
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17. The secret flavor in
Dr Pepper is…
!
Was Twitter the secret ingredient
In Dr Pepper?
I was ready to believe it
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18. And then worlds collided:
My mother-in-law
followed me on Twitter!
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19. Her first tweet also plugged
her business account –
she had her hands full
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20. In no time, the Twitter
obsession was on in full force
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21. The Top 11 Twitter Tools
21

22. Top 11 Twitter Tools
1. Twitter Search 7. TwitPic
2. Twist 8. HootSuite
3. TweetMeme 9. Seesmic Desktop
4. Bit.ly 10.Twitterfon
5. Mr. Tweet 11.Troy’s Twitter Script
6.
6 Topify
Generally speaking,
the tools are listed
in order of ease of use;
;
the second column is
more advanced
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23. 1. Twitter Search: Monitor Trends and Brands
Twitter Search is essential for
following trends and
reviewing brand strength / activity
(search.twitter.com)
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24. 1. Twitter Search: Now on Twitter.com
Twitter Search appears
T itt S h
on one’s Twitter.com
home screen;
Saving searches is
g
especially useful
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25. 1. Twitter Search: Advanced Search
search.twitter.com
does offer added functionality
like advanced search
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26. 2. Twist: Chart Twitter Buzz
Create comparative graphs
of trends in Twitter mentions
at twist.flaptor.com
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27. 3. Tweetmeme: Track Twitter Trends
Tweetmeme.com is really great
for viewing the most tweeted links;
most-tweeted
never miss a hot trend, link, or meme!
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28. 4. bit.ly: Shorten and Track URLs
URL shorteners save space
space,
and www.bit.ly does a great job –
it saved 33 characters here
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29. 4. bit.ly: Shorten and Track URLs
Bit.ly also has great tracking
for clicks, referring sites,
and users’ locations
users
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30. 5. Mr. Tweet: Find New People to Follow
MrTweet.com
MrTweet com will recommend
relevant new people to follow
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31. 6. Topify: Manage Email Notifications
Topify.com provides detailed
information about who follows you
via email alerts
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32. 6. Topify vs. New Twitter Alerts
Twitter now does this too,
but Topify has MUCH more info
about your followers
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33. 7. TwitPic: Upload Mobile Photos
Once you register with TwitPic com
TwitPic.com,
you can send camera phone photos
to Twitter via MMS
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34. 7. TwitPic: Upload Mobile Photos
I followed orders at the
Dr Pepper Museum
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35. 8. HootSuite: Manage Multiple Accounts
HootSuite.com comes in handy
when you have multiple Twitter
accounts to manage,
like personal and business tweets
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36. 9. Seesmic Desktop: Put Twitter on Your PC
Go to desktop.seesmic.com
desktop seesmic com
to manage Twitter action
(and Facebook updates) on your desktop
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37. 10. Twitterfon: Tweet from iPhone / iPod Touch
If you tweet from
y
your iPhone or
iPod Touch, try
Twitterfon.com –
lots of features
and it’s free!
it s
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38. 11. Troy’s Twitter Script: Tweety Steroids
Troy’s Twitter Script makes lots of
enhancements to Twitter.com
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39. Here’s a “before” picture –
what Twitter looks like normally
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40. Here’s the “after” version with Troy’s;
notice how the URL is now spelled out
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41. Another “before” screen shot…
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42. And “after” – Troy’s shows
multimedia right there on the page
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43. www.360i.com 43

44. Troy’s also shows conversations
strung together, so it’s easier to follow
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45. Two Steps: First Grease, Then Troy
Troy’s works for Firefox
First
Fi t you need t i t ll th G
d to install the Greasemonkey plugin
k li
addons.mozilla.org/en-US/firefox/addon/748
Then install Troy’s Twitter script
y p
userscripts.org/scripts/show/40617
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46. Top 11 Twitter Tools
1. Twitter Search
www.twitter.com / search.twitter.com
2. Bit.ly
www.bit.ly
3. Twist
twist.flaptor.com
4. Mr. Tweet
www.mrtweet.com
5. Topify
www.topify.com
www topify com
6. TweetMeme
www.tweetmeme.com
7.
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47. Top 11 Twitter Tools
7. TwitPic
www.twitpic.com
8. HootSuite
www.hootsuite.com
9. Seesmic Desktop
desktop.seesmic.com
10. Twitterfon
www.twitterfon.com
11. Troy’s Twitter Script
a) Install Greasemonkey (Firefox):
addons.mozilla.org/en-US/firefox/addon/748
b) Install Troy:
userscripts org/scripts/show/40617
userscripts.org/scripts/show/40617
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48. 8 Best Practices
48

49. 1. Be Authentic Write with a
human voice
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50. 2. Listen Pay attention to what
people are saying
See how quickly
Sprint responded
p p
to Kelly’s lost phone
tweets
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51. 2. Listen
As you can see,
Kelly was beyond
appreciative
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52. 2. Listen
She’s even a
more loyal customer
because of it
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53. 3. Be Responsive
Monitor Twitter daily
(or more) and respond
whenever you can
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54. 3. Be Responsive
Yet another
great response!
!
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55. Talk to others
4. Converse even when they’re not
talking specifically to you
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56. Focus on interesting posts,
5. Quality over Quantity with conversations and links,
rather than constant updates
(@satisfaction posts infrequently
but usually has something to say)
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57. Some links to your
6. Avoid Link Spam sites are fine,
but not in EVERY tweet
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58. Make it easy for others
7: Rule of ~120
to ReTweet (RT) you
• Write tweets with room to be easily retweeted
• Add 5 (for RT @ _) + # of chars in Twitter name + round up,
(f RT_ @, ) fh i T itt d
subtract from 140
• dberkowitz = 10, “RT @dberkowitz ” = 15, round up to 120
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59. Relationships and conversations are
8. Stick Around central to Twitter,
so plan for an ongoing engagement
rather than a brief campaign
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60. 8 Best Practices Reviewed
1.Be authentic
2.Listen
3.Be responsive
p
4.Converse
5.Quality
5 Quality over quantity
6.Rule of ~120
7.Avoid link spam
8.Stick around
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61. Thanks!
• David Berkowitz
@dberkowitz
dberkowitz@360i.com
• 360i:
@360i / blog.360i.com
• My Blog:
www.marketerstudio.com
www marketerstudio com
• 360i Twitter POV
www.360i.com/twitterpov
www 360i com/twitterpov
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