Top 11 Twitter Tools and Twitter Best Practices - Brandhackers Presentation

Twitter for Business David Berkowitz Director of Emerging Media 360i @dberkowitz @db k it dberkowitz@306i.com

Get Yer 2 Characters Right Here shortyawards.com ht d 360i.com/twitterpov 360i /t itt www.360i.com 2

Agenda • Introduction • 11 T itt t l Twitter tools • Best Practices www.360i.com 3

Introduction 4

My Trip to Texas: April 2009 5

I took a trip to Dallas in April 2009 p 6

I got to spend some time with the in-laws… 7

…and Nanny… www.360i.com 8

…and of course my wife www.360i.com 9

My in-laws kept wanting to talk about this Twitter thing they kept hearing about www.360i.com 10

They made me think constantly about Twitter www.360i.com 11

Okay, I was really thinking about Sprinkles Cupcakes www.360i.com 12

And eating quite a few too, along with Dr Pepper (the kind with cane sugar) www.360i.com 13

So my wife and I went to the source: the Dr Pepper Museum and Free Enterprise Institute in Waco, Texas www.360i.com 14

Signs for Twitter were EVERYWHERE, even in the elevator www.360i.com 15

They even encouraged sharing photos With “TwitPic photo ops” www.360i.com 16

The secret flavor in Dr Pepper is… ! Was Twitter the secret ingredient In Dr Pepper? I was ready to believe it www.360i.com 17

And then worlds collided: My mother-in-law followed me on Twitter! www.360i.com 18

Her first tweet also plugged her business account – she had her hands full www.360i.com 19

In no time, the Twitter obsession was on in full force www.360i.com 20

The Top 11 Twitter Tools 21

Top 11 Twitter Tools 1. Twitter Search 7. TwitPic 2. Twist 8. HootSuite 3. TweetMeme 9. Seesmic Desktop 4. Bit.ly 10.Twitterfon 5. Mr. Tweet 11.Troy’s Twitter Script 6. 6 Topify Generally speaking, the tools are listed in order of ease of use; ; the second column is more advanced www.360i.com 22

1. Twitter Search: Monitor Trends and Brands Twitter Search is essential for following trends and reviewing brand strength / activity (search.twitter.com) www.360i.com 23

1. Twitter Search: Now on Twitter.com Twitter Search appears T itt S h on one’s Twitter.com home screen; Saving searches is g especially useful www.360i.com 24

1. Twitter Search: Advanced Search search.twitter.com does offer added functionality like advanced search www.360i.com 25

2. Twist: Chart Twitter Buzz Create comparative graphs of trends in Twitter mentions at twist.flaptor.com www.360i.com 26

3. Tweetmeme: Track Twitter Trends Tweetmeme.com is really great for viewing the most tweeted links; most-tweeted never miss a hot trend, link, or meme! www.360i.com 27

4. bit.ly: Shorten and Track URLs URL shorteners save space space, and www.bit.ly does a great job – it saved 33 characters here www.360i.com 28

4. bit.ly: Shorten and Track URLs Bit.ly also has great tracking for clicks, referring sites, and users’ locations users www.360i.com 29

5. Mr. Tweet: Find New People to Follow MrTweet.com MrTweet com will recommend relevant new people to follow www.360i.com 30

6. Topify: Manage Email Notifications Topify.com provides detailed information about who follows you via email alerts www.360i.com 31

6. Topify vs. New Twitter Alerts Twitter now does this too, but Topify has MUCH more info about your followers www.360i.com 32

7. TwitPic: Upload Mobile Photos Once you register with TwitPic com TwitPic.com, you can send camera phone photos to Twitter via MMS www.360i.com 33

7. TwitPic: Upload Mobile Photos I followed orders at the Dr Pepper Museum www.360i.com 34

8. HootSuite: Manage Multiple Accounts HootSuite.com comes in handy when you have multiple Twitter accounts to manage, like personal and business tweets www.360i.com 35

9. Seesmic Desktop: Put Twitter on Your PC Go to desktop.seesmic.com desktop seesmic com to manage Twitter action (and Facebook updates) on your desktop www.360i.com 36

10. Twitterfon: Tweet from iPhone / iPod Touch If you tweet from y your iPhone or iPod Touch, try Twitterfon.com – lots of features and it’s free! it s www.360i.com 37

11. Troy’s Twitter Script: Tweety Steroids Troy’s Twitter Script makes lots of enhancements to Twitter.com www.360i.com 38

Here’s a “before” picture – what Twitter looks like normally www.360i.com 39

Here’s the “after” version with Troy’s; notice how the URL is now spelled out www.360i.com 40

Another “before” screen shot… www.360i.com 41

And “after” – Troy’s shows multimedia right there on the page www.360i.com 42

www.360i.com 43

Troy’s also shows conversations strung together, so it’s easier to follow www.360i.com 44

Two Steps: First Grease, Then Troy Troy’s works for Firefox First Fi t you need t i t ll th G d to install the Greasemonkey plugin k li addons.mozilla.org/en-US/firefox/addon/748 Then install Troy’s Twitter script y p userscripts.org/scripts/show/40617 www.360i.com 45

Top 11 Twitter Tools 1. Twitter Search www.twitter.com / search.twitter.com 2. Bit.ly www.bit.ly 3. Twist twist.flaptor.com 4. Mr. Tweet www.mrtweet.com 5. Topify www.topify.com www topify com 6. TweetMeme www.tweetmeme.com 7. www.360i.com 46

Top 11 Twitter Tools 7. TwitPic www.twitpic.com 8. HootSuite www.hootsuite.com 9. Seesmic Desktop desktop.seesmic.com 10. Twitterfon www.twitterfon.com 11. Troy’s Twitter Script a) Install Greasemonkey (Firefox): addons.mozilla.org/en-US/firefox/addon/748 b) Install Troy: userscripts org/scripts/show/40617 userscripts.org/scripts/show/40617 www.360i.com 47

8 Best Practices 48

1. Be Authentic Write with a human voice www.360i.com 49

2. Listen Pay attention to what people are saying See how quickly Sprint responded p p to Kelly’s lost phone tweets www.360i.com 50

2. Listen As you can see, Kelly was beyond appreciative www.360i.com 51

2. Listen She’s even a more loyal customer because of it www.360i.com 52

3. Be Responsive Monitor Twitter daily (or more) and respond whenever you can www.360i.com 53

3. Be Responsive Yet another great response! ! www.360i.com 54

Talk to others 4. Converse even when they’re not talking specifically to you www.360i.com 55

Focus on interesting posts, 5. Quality over Quantity with conversations and links, rather than constant updates (@satisfaction posts infrequently but usually has something to say) www.360i.com 56

Some links to your 6. Avoid Link Spam sites are fine, but not in EVERY tweet www.360i.com 57

Make it easy for others 7: Rule of ~120 to ReTweet (RT) you • Write tweets with room to be easily retweeted • Add 5 (for RT @ _) + # of chars in Twitter name + round up, (f RT_ @, ) fh i T itt d subtract from 140 • dberkowitz = 10, “RT @dberkowitz ” = 15, round up to 120 www.360i.com 58

Relationships and conversations are 8. Stick Around central to Twitter, so plan for an ongoing engagement rather than a brief campaign www.360i.com 59

8 Best Practices Reviewed 1.Be authentic 2.Listen 3.Be responsive p 4.Converse 5.Quality 5 Quality over quantity 6.Rule of ~120 7.Avoid link spam 8.Stick around www.360i.com 60

Thanks! • David Berkowitz @dberkowitz dberkowitz@360i.com • 360i: @360i / blog.360i.com • My Blog: www.marketerstudio.com www marketerstudio com • 360i Twitter POV www.360i.com/twitterpov www 360i com/twitterpov www.360i.com 61

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Top 11 Twitter Tools and Twitter Best Practices - Brandhackers Presentation

by David Berkowitz on May 10, 2009

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