Everything Marketers Need to Know About Twitter Lists

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Learn about Twitter's new feature, Twitter Lists, including what they are, how to create and follow them, and how to use them for business.

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Everything Marketers Need to Know About Twitter Lists

  1. 1. Everything Marketers N d to Know Ab t E thi M k t Need t K About Twitter Lists Rick Burnes HubSpot Marketing Manager Twitter: @rickburnes
  2. 2. Agenda I. About HubSpot & Inbound Marketing II. What Are Twitter Lists? III. How Marketers Can Use Lists IV. IV How to Get Started With Lists 2
  3. 3. Who’s HubSpot? • Founded in July 2006 from research at MIT y • Cambridge, MA • 2 000+ customers 100+ employees 2,000 customers, 100 3
  4. 4. Traditional Marketing (Outbound) 4
  5. 5. Marketing Today (Inbound) 5
  6. 6. Twitter’s Roles in Inbound Marketing Blogging SEO Twitter Email Pay-Per-Click Website Visitors Twitter T i Leads Customers 6
  7. 7. Agenda I. About HubSpot & Inbound Marketing II. What Are Twitter Lists? III. How Marketers Can Use Lists IV. IV How to Get Started With Lists 7
  8. 8. Is Twitter Like Cotton Candy? Flickr: anitacanita • Colorful • Sti k Sticky • No nutritional or business value 8
  9. 9. No! It’s Like Whole Wheat Bread. Flickr: sierravalleygirl • Healthy • Used widely • A basic part of any diet or marketing mix 9
  10. 10. A Twitter PR Anecdote Need to urgently speak with a business that is very actively leveraging social media strategies; for ZDNet I spoke about our use of social media for biz on 2 panels - http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9 408 555-1234? I will call you right now Elapsed Time: 50 Minutes
  11. 11. The Problem With Twitter Flickr: kefuoe 11
  12. 12. Lists Give You Control 12
  13. 13. Two Kinds of Lists 1. Your Lists • @your_username/your-listname • You create them 2. 2 Other People’s Lists People s • @username/listname • You follow them 13
  14. 14. My Lists Twitters I Follow Lists I Created Cambridge List Marketing List Bloggers & Reporters News Feeds 14
  15. 15. Lists Help Control the Firehose http://twitter.com/rickburnes/cambridge 15
  16. 16. A List @HubSpot Created That I Follow http://twitter.com/HubSpot/inbound-marketing-news 16
  17. 17. Agenda I. About HubSpot & Inbound Marketing II. What Are Twitter Lists? III. How Marketers Can Use Lists IV. IV How to Get Started With Lists 17
  18. 18. Lists Increase Reach @HubSpot Gained 1,004 Followers From Lists 25000 20000 15000 List Followers 10000 Followers 5000 0 Without Lists With Lists 18
  19. 19. How Does a Cigar Site Use Lists? 19
  20. 20. Become the Source of Cigar Info 20
  21. 21. Lists Help Surface PR Opportunities Need to urgently speak with a business that is very actively leveraging social media strategies; for ZDNet 21
  22. 22. Follow Bloggers & Reporters http://twitter.com/HubSpot/bloggers-reporters 22
  23. 23. Lists Help Personalize Your Company 23
  24. 24. Know HubSpotters => Trust HubSpot http://twitter.com/HubSpot/hubspotters 24
  25. 25. Agenda I. About HubSpot & Inbound Marketing II. What Are Twitter Lists? III. How Marketers Can Use Lists IV. IV How to Get Started With Lists 25
  26. 26. Start Following Lists What we’re following • @HubSpot/inbound-marketing-stars • @HubSpot/inbound-marketing-news @HubSpot/inbound marketing news • @HubSpot/hubspotters • @smallbiztrends/small-businesses @smallbiztrends/small businesses • @nytimes/business-news • @mashable/social-media-links • @dannysullivan/searchmarketing @ y g 26
  27. 27. Build Your List 27
  28. 28. Add People to Your List 28 http://twitter.com/following
  29. 29. Promote Your List Share your list on Twitter, Facebook, your website & via widgets. i id t 29
  30. 30. Use Listorious http://listorious.com/ 30
  31. 31. Monitor the Lists You’re on 31
  32. 32. Problems You Might Encounter 1. Adding people to lists is a pain 2. It’s hard to find good lists to follow. 3. Confusing interface Pro Tip: Relax, and keep experimenting. 32
  33. 33. Ways to Measure Your List http://twitter.grader.com/ 33
  34. 34. Lists Now a Factor in Twitter Grade 34
  35. 35. Final Thoughts … Fi l Th ht 35
  36. 36. Build Leverage 36
  37. 37. Too Many Pieces to Put Together! d.j.k. on flickr 37
  38. 38. HubSpot Puts the Pieces Together 38
  39. 39. Thank You! Sg Sign up for a free trial o HubSpot: o ee a of ubSpo www.hubspot.com/trial/ Connect with me: LinkedIn: www.linkedin.com/in/rickburnes Twitter: www.twitter.com/rickburnes e e co / c bu es Available to answer questions anytime: www.inboundmarketing.com/forum

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