Strategies forEffective Tweeting:A Statistical Review                        DATA                       REPORT
Introduction                                                3Methodology                                                 4...
Introduction      Several years ago, words like Twitter, Tweet (    ),      hashtag ( ) and Retweet (      ) were part of ...
Methodology     Between December 11, 2011 and February 23, 2012,     Buddy Media analyzed user engagement from more     th...
Weekends Are Good for Relaxingand Tweeting     Twitter engagement rates for brands are 17% higher     on Saturday and Sund...
Best Days to Tweet by Industry      Clothing and Fashion: Weekend Rules      Entertainment: Sunday and Monday Are Key Days...
Publishing: Tweet Away on Saturdaymost engagement.Sports: Tweet on Weekend, When Big Games Are On                         ...
When Followers Are Busy…Give Them Tweets     When brands Tweet during “busy hours” (8 AM -     7 PM), they receive 30% hig...
Use Different Social Networks for an“Always On” Conversation      While Tweets during “busy hours” receive      show the r...
Hit the “Tweet Spot”      Plan your Tweet schedule according to the days your      Tweets perform best, and Tweet more fre...
Tweets Perform Best When Kept Short      In fact, Tweets that contain less than 100 characters      receive 17% higher eng...
Links Drive More Than Just Clicks      While there’s an almost even split between Tweets that      contain a link and thos...
Engagement Dies When LinksDon’t Work      In fact, 92% of all linking errors can be attributed to not      inserting a spa...
Use Hashtags and WatchEngagement Rise     In fact, Tweets     with hashtags     receive two times     more engagement     ...
Don’t Overuse Hashtags     Even though hashtags     increase engagement,     it is possible to     overuse them.     engag...
An Image is Worth Many, ManyRetweets and Replies     Even though followers can’t instantly see an image on     Twitter (li...
Ask Followers to Retweet andThey Will Listen     “Retweet” or “RT” receive 12 times higher Retweet     rates than those th...
Spell it Out: R-E-T-W-E-E-T     to “Retweet” (by spelling out the whole word), the     Retweet rate is 23 times higher tha...
Conclusion     your voice on Twitter, and then further tweak to optimize     Tweets based on how your followers respond.  ...
Have questions or comments?Contact us at inquiries@buddymedia.com, or follow us on:              buddymedia.com           ...
Strategies forEffective Tweeting:Tweet Cheat Sheet                      www.buddymedia.com
Upcoming SlideShare
Loading in …5
×

Strategies for-effective-tweeting

1,118 views

Published on

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,118
On SlideShare
0
From Embeds
0
Number of Embeds
143
Actions
Shares
0
Downloads
30
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Strategies for-effective-tweeting

  1. 1. Strategies forEffective Tweeting:A Statistical Review DATA REPORT
  2. 2. Introduction 3Methodology 4Weekends Are Good for Relaxing and Tweeting 5Best Days to Tweet By Industry 6When Followers Are Busy…Give Them Tweets 8Use Different Social Networks for an“Always On” Conversation 9Hit the “Tweet Spot” 10Tweets Perform Best When Kept Short 11Links Drive More Than Just Clicks 12Engagement Dies When Links Don’t Work 13Use Hashtags and Watch Engagement Rise 14Don’t Overuse Hashtags 15An Image is Worth Many, Many Retweets and Replies 16Ask Followers to Retweet and They Will Listen 17Spell it Out: R-E-T-W-E-E-T 18Conclusion 19Take Away: Tweet Cheat Sheet www.buddymedia.com 2
  3. 3. Introduction Several years ago, words like Twitter, Tweet ( ), hashtag ( ) and Retweet ( ) were part of a vocabulary limited to early adopters in social media. Today, it’s hard to watch television, look at an advertisement or walk down the street without seeing a prompt to Tweet or use a particular hashtag. 1 2 3 www.buddymedia.com 3
  4. 4. Methodology Between December 11, 2011 and February 23, 2012, Buddy Media analyzed user engagement from more than 320 Twitter handles of the world’s biggest brands. KEY =TWEET =RETWEET =REPLY =HASHTAG www.buddymedia.com 4
  5. 5. Weekends Are Good for Relaxingand Tweeting Twitter engagement rates for brands are 17% higher on Saturday and Sunday compared to weekdays, but brands don’t take advantage of this trend. When brands should be Tweeting KEY % of Brand Tweets When brands are Tweeting www.buddymedia.com 5
  6. 6. Best Days to Tweet by Industry Clothing and Fashion: Weekend Rules Entertainment: Sunday and Monday Are Key Days www.buddymedia.com 6
  7. 7. Publishing: Tweet Away on Saturdaymost engagement.Sports: Tweet on Weekend, When Big Games Are On www.buddymedia.com 7
  8. 8. When Followers Are Busy…Give Them Tweets When brands Tweet during “busy hours” (8 AM - 7 PM), they receive 30% higher engagement than Tweets that fall during “non-busy hours” (8 PM - 7 AM). RETWEET 8 AM - 7 PM 8 PM - 7 AM “BUSY HOURS” “NON-BUSY HOURS” www.buddymedia.com 8
  9. 9. Use Different Social Networks for an“Always On” Conversation While Tweets during “busy hours” receive show the reverse trend. 1 “Busy Hours” (8 AM - 7 PM) “Non-Busy Hours” (8 PM - 7 AM) www.buddymedia.com 9
  10. 10. Hit the “Tweet Spot” Plan your Tweet schedule according to the days your Tweets perform best, and Tweet more frequently on those particular days. TWEET SPOT Number of Tweets Per Day www.buddymedia.com 10
  11. 11. Tweets Perform Best When Kept Short In fact, Tweets that contain less than 100 characters receive 17% higher engagement than longer Tweets. www.buddymedia.com 11
  12. 12. Links Drive More Than Just Clicks While there’s an almost even split between Tweets that contain a link and those that do not, Tweets that contain links receive 86% higher Retweet rates than Tweets with no links. www.buddymedia.com 12
  13. 13. Engagement Dies When LinksDon’t Work In fact, 92% of all linking errors can be attributed to not inserting a space before the actual link, thus forcing users to copy and paste the link into a browser. Check out our site... http://buddymedia.com/ Check out our site...http://buddymedia.com/ Check out our site: http://buddymedia.com/ www.buddymedia.com 13 Check out our site-http://buddymedia.com/
  14. 14. Use Hashtags and WatchEngagement Rise In fact, Tweets with hashtags receive two times more engagement than those without hashtags. hashtags, meaning many brands are missing out on another huge opportunity to increase engagement. 1 www.buddymedia.com 14
  15. 15. Don’t Overuse Hashtags Even though hashtags increase engagement, it is possible to overuse them. engagement than those with three or 17% drop in engagement. www.buddymedia.com 15
  16. 16. An Image is Worth Many, ManyRetweets and Replies Even though followers can’t instantly see an image on Twitter (like on Facebook), regular publishing of images still has a profound impact on Twitter performance. www.buddymedia.com 16
  17. 17. Ask Followers to Retweet andThey Will Listen “Retweet” or “RT” receive 12 times higher Retweet rates than those that do not use this call to action. “RT” “RT” “Retweet” “Retweet” www.buddymedia.com 17
  18. 18. Spell it Out: R-E-T-W-E-E-T to “Retweet” (by spelling out the whole word), the Retweet rate is 23 times higher than average! AVERAGE “RT “RT” “RETWEET” www.buddymedia.com 18
  19. 19. Conclusion your voice on Twitter, and then further tweak to optimize Tweets based on how your followers respond. on . to get the highest engagement. www.buddymedia.com 19
  20. 20. Have questions or comments?Contact us at inquiries@buddymedia.com, or follow us on: buddymedia.com ddymedia +Buddy Media www.buddymedia.com 20
  21. 21. Strategies forEffective Tweeting:Tweet Cheat Sheet www.buddymedia.com

×