CES 2016 Preview Report

Table of Contents
• Overview
• Trends
• Spotlight on…
• Internet of things
• Drones
• Virtual reality
• TV
• Contact

Overview
charts and quotes to make you sound smarter just by
copying and pasting them

Insert smart-looking charts from others

Insert smart-looking charts from others

Insert smart-looking charts from others

Framework for charting impact of what you see at CES
Innovative
Applicable

Framework for charting impact of what you see at CES
Innovative
Applicable
InnovativeIrrelevant
Applicable Essential

[Insert inspirational quote about
brands at CES, eg:]
“Marketing is like a Las Vegas buffet.
Or a Cirque du Soleil show. Or the
Bellagio fountain. You never know
what you’re gonna get.”
--F500 marketer

[Insert quote from Michael
Kassan to ensure we’re on
MediaLink’s invite lists - eg:]
“CES isn’t just about
consumers. It isn’t just about
electronics. It’s about the
show.”
– Michael Kassan, Chairman
and CEO, MediaLink

Gratuitous shots of people on show floor using
selfie sticks

Map of CES show floor
Entrance
The one exhibit you
really want to see

Get your Apple Watch canned responses ready

Trends
remember the 80-20 rule:
you can recycle no more of 80% of last year’s trends
so make up the other 20%

We don’t need self-driving cars but self-driving roads

The Statue of Liberty is the world’s tallest beacon

When technology talks to itself, everyone needs to listen

Wearables are the new shareables

The internet of things can be everything or something,
but not nothing

Internet of Stuff or Things or
Whatever
All of our devices are talking to each other.
Pretty soon, they’ll take after us and just check their
iPhones instead.

Nothing is more romantic than giving your partner a ring that tells them to get
more exercise and sleep

“Sengled Voice is the only integrated microphone/speaker LED bulb on the market.”
Because we need 50,000 choices for talking lightbulbs.

Interet of Things (IoT) Bingo:
Find any of these connected devices
Refrigerator Hose Razor Ice cream cone
wrapper
Book
Lamp Bridle Desk Minivan Vacuum
Watch Glasses FREE (recharge
your devices
here)
Condom Stilts
Rosary beads Luggage Gas pump Umbrella Dog leash
Thermometer Bra Toboggan Pack of gum Shoes

Drones
What other tech can simultaneously take selfies while
invading Moldova?

The next wave of drones: self-flying drones you can carry with you. You’ll also need
a selfie brush so your hair looks perfect in those drone selfies (dronies)

Amazon could unleash drone delivery at scale, if
regulators let them

Drone Bingo! Find a drone that…
Slices bagels Waters plants Takes selfies of
you
Takes selfies of
itself
Kills spiders
Whispers sweet
nothings in your
ear
Prays Tickles Farts so it
covers up when
you do
Shuts up movie
talkers
Plays a perfect
game of Jenga
Fights fires FREE
(park your
drone here)
Dances
(Hammer pants
optional)
Clips toenails
Votes Tortures
terrorists
Tortures non-
terrorists
Sweeps
chimneys
Plays soccer
Collects stamps Cuddles Gives rides to
hamsters
Fetches
newspapers
Holds your
place in line

Virtual Reality
When real reality is just getting a little too real.

Insert shots of branded VR experiences

Insert shots of people fumbling around using VR

Google Cardboard’s a thing, so show someone using that

Insert weirdest VR stock photo you can find

Insert Palmer Luckey meme because it’s one of the best
memes ever

Okay, one more…

VR Bingo! Find a VR experience where you can do each of these
activities:
Explore a home Explore an
office
Explore a store Explore a castle Explore a pawn
shop
Fly Swim Ride a horse Twerk Sleep
Eat Drink FREE
(nothing in real
life is free, but
this is VR)
Get drunk Nurse a
hangover
Watch a concert Watch a
sporting event
Watch a
presidential
debate
Watch a movie Baywatch
Play Minecraft Play Pong Play football
(American or
international)
Play air guitar Play hookie

Cars
We were promised flying cars. Now we have to sit
through yet another freaking deck referencing that
quote like it’s Mark 12:31.

Show scary image of what self-driving cars look
like

Not up for a self-driving car?
We’ll soon have self-driving hoverboards
Source: Lexus

TVs
Smartwatches and beacons don’t take up much booth
space, so OEMs have to fill it with something

Photo montage of all the breakthrough 4K, 8K, and 3D
TVs that everyone’s talking about this year

Links and Resources
• CES 2016 Innovation Awards (CES)
• CES 2016 Sneak Peek: 9 Cool Gadgets (InformationWeek)
• Top Technology Trend to Watch 2016-2018 (Forrester)
• Gartner: Top 10 Strategic Technology Trends for 2016 (Forbes)
• Marketers: 5 Technologies You Should Watch for at CES 2016 (VentureBeat)
• 6 Future-Focused Trends to Watch at CES 2016 (PSFK)
• CES 2007-2016: 10 Years in Review (my presentation)
• Reality Check: 2016 Won’t Be the Year of VR (my Ad Age column)
• Here’s What to Expect at CES Next Week (Verge)
• CES 2016 Guide: How to Survive the Madness (VentureBeat)

Contact us
David Berkowitz
CMO, MRY
@mry / @dberkowitz
www.mry.com
David.Berkowitz@mry.com