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CES 2016 Preview Report
Table of Contents
• Overview
• Trends
• Spotlight on…
• Internet of things
• Drones
• Virtual reality
• TV
• Contact
Overview
charts and quotes to make you sound smarter just by
copying and pasting them
Insert smart-looking charts from others
Insert smart-looking charts from others
Insert smart-looking charts from others
Framework for charting impact of what you see at CES
Innovative
Applicable
Framework for charting impact of what you see at CES
Innovative
Applicable
InnovativeIrrelevant
Applicable Essential
[Insert inspirational quote about
brands at CES, eg:]
“Marketing is like a Las Vegas buffet.
Or a Cirque du Soleil show. Or the
Bellagio fountain. You never know
what you’re gonna get.”
--F500 marketer
[Insert quote from Michael
Kassan to ensure we’re on
MediaLink’s invite lists - eg:]
“CES isn’t just about
consumers. It isn’t just about
electronics. It’s about the
show.”
– Michael Kassan, Chairman
and CEO, MediaLink
Gratuitous shots of people on show floor using
selfie sticks
Map of CES show floor
Entrance
The one exhibit you
really want to see
Get your Apple Watch canned responses ready
Trends
remember the 80-20 rule:
you can recycle no more of 80% of last year’s trends
so make up the other 20%
We don’t need self-driving cars but self-driving roads
The Statue of Liberty is the world’s tallest beacon
When technology talks to itself, everyone needs to listen
Wearables are the new shareables
The internet of things can be everything or something,
but not nothing
Internet of Stuff or Things or
Whatever
All of our devices are talking to each other.
Pretty soon, they’ll take after us and just check their
iPhones instead.
Nothing is more romantic than giving your partner a ring that tells them to get
more exercise and sleep
“Sengled Voice is the only integrated microphone/speaker LED bulb on the market.”
Because we need 50,000 choices for talking lightbulbs.
Interet of Things (IoT) Bingo:
Find any of these connected devices
Refrigerator Hose Razor Ice cream cone
wrapper
Book
Lamp Bridle Desk Minivan Vacuum
Watch Glasses FREE (recharge
your devices
here)
Condom Stilts
Rosary beads Luggage Gas pump Umbrella Dog leash
Thermometer Bra Toboggan Pack of gum Shoes
Drones
What other tech can simultaneously take selfies while
invading Moldova?
The next wave of drones: self-flying drones you can carry with you. You’ll also need
a selfie brush so your hair looks perfect in those drone selfies (dronies)
Amazon could unleash drone delivery at scale, if
regulators let them
Drone Bingo! Find a drone that…
Slices bagels Waters plants Takes selfies of
you
Takes selfies of
itself
Kills spiders
Whispers sweet
nothings in your
ear
Prays Tickles Farts so it
covers up when
you do
Shuts up movie
talkers
Plays a perfect
game of Jenga
Fights fires FREE
(park your
drone here)
Dances
(Hammer pants
optional)
Clips toenails
Votes Tortures
terrorists
Tortures non-
terrorists
Sweeps
chimneys
Plays soccer
Collects stamps Cuddles Gives rides to
hamsters
Fetches
newspapers
Holds your
place in line
Virtual Reality
When real reality is just getting a little too real.
Insert shots of branded VR experiences
Insert shots of people fumbling around using VR
Google Cardboard’s a thing, so show someone using that
Insert weirdest VR stock photo you can find
Insert Palmer Luckey meme because it’s one of the best
memes ever
Okay, one more…
VR Bingo! Find a VR experience where you can do each of these
activities:
Explore a home Explore an
office
Explore a store Explore a castle Explore a pawn
shop
Fly Swim Ride a horse Twerk Sleep
Eat Drink FREE
(nothing in real
life is free, but
this is VR)
Get drunk Nurse a
hangover
Watch a concert Watch a
sporting event
Watch a
presidential
debate
Watch a movie Baywatch
Play Minecraft Play Pong Play football
(American or
international)
Play air guitar Play hookie
Cars
We were promised flying cars. Now we have to sit
through yet another freaking deck referencing that
quote like it’s Mark 12:31.
Show scary image of what self-driving cars look
like
Not up for a self-driving car?
We’ll soon have self-driving hoverboards
Source: Lexus
TVs
Smartwatches and beacons don’t take up much booth
space, so OEMs have to fill it with something
Photo montage of all the breakthrough 4K, 8K, and 3D
TVs that everyone’s talking about this year
Links and Resources
• CES 2016 Innovation Awards (CES)
• CES 2016 Sneak Peek: 9 Cool Gadgets (InformationWeek)
• Top Technology Trend to Watch 2016-2018 (Forrester)
• Gartner: Top 10 Strategic Technology Trends for 2016 (Forbes)
• Marketers: 5 Technologies You Should Watch for at CES 2016 (VentureBeat)
• 6 Future-Focused Trends to Watch at CES 2016 (PSFK)
• CES 2007-2016: 10 Years in Review (my presentation)
• Reality Check: 2016 Won’t Be the Year of VR (my Ad Age column)
• Here’s What to Expect at CES Next Week (Verge)
• CES 2016 Guide: How to Survive the Madness (VentureBeat)
Contact us
David Berkowitz
CMO, MRY
@mry / @dberkowitz
www.mry.com
David.Berkowitz@mry.com

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CES 2016 Preview - Consumer Electronics Show Trends

  • 2.
  • 3. Table of Contents • Overview • Trends • Spotlight on… • Internet of things • Drones • Virtual reality • TV • Contact
  • 4. Overview charts and quotes to make you sound smarter just by copying and pasting them
  • 5.
  • 9. Framework for charting impact of what you see at CES Innovative Applicable
  • 10. Framework for charting impact of what you see at CES Innovative Applicable InnovativeIrrelevant Applicable Essential
  • 11. [Insert inspirational quote about brands at CES, eg:] “Marketing is like a Las Vegas buffet. Or a Cirque du Soleil show. Or the Bellagio fountain. You never know what you’re gonna get.” --F500 marketer
  • 12. [Insert quote from Michael Kassan to ensure we’re on MediaLink’s invite lists - eg:] “CES isn’t just about consumers. It isn’t just about electronics. It’s about the show.” – Michael Kassan, Chairman and CEO, MediaLink
  • 13. Gratuitous shots of people on show floor using selfie sticks
  • 14. Map of CES show floor Entrance The one exhibit you really want to see
  • 15. Get your Apple Watch canned responses ready
  • 16. Trends remember the 80-20 rule: you can recycle no more of 80% of last year’s trends so make up the other 20%
  • 17. We don’t need self-driving cars but self-driving roads
  • 18. The Statue of Liberty is the world’s tallest beacon
  • 19. When technology talks to itself, everyone needs to listen
  • 20. Wearables are the new shareables
  • 21. The internet of things can be everything or something, but not nothing
  • 22. Internet of Stuff or Things or Whatever All of our devices are talking to each other. Pretty soon, they’ll take after us and just check their iPhones instead.
  • 23. Nothing is more romantic than giving your partner a ring that tells them to get more exercise and sleep
  • 24. “Sengled Voice is the only integrated microphone/speaker LED bulb on the market.” Because we need 50,000 choices for talking lightbulbs.
  • 25. Interet of Things (IoT) Bingo: Find any of these connected devices Refrigerator Hose Razor Ice cream cone wrapper Book Lamp Bridle Desk Minivan Vacuum Watch Glasses FREE (recharge your devices here) Condom Stilts Rosary beads Luggage Gas pump Umbrella Dog leash Thermometer Bra Toboggan Pack of gum Shoes
  • 26. Drones What other tech can simultaneously take selfies while invading Moldova?
  • 27. The next wave of drones: self-flying drones you can carry with you. You’ll also need a selfie brush so your hair looks perfect in those drone selfies (dronies)
  • 28. Amazon could unleash drone delivery at scale, if regulators let them
  • 29. Drone Bingo! Find a drone that… Slices bagels Waters plants Takes selfies of you Takes selfies of itself Kills spiders Whispers sweet nothings in your ear Prays Tickles Farts so it covers up when you do Shuts up movie talkers Plays a perfect game of Jenga Fights fires FREE (park your drone here) Dances (Hammer pants optional) Clips toenails Votes Tortures terrorists Tortures non- terrorists Sweeps chimneys Plays soccer Collects stamps Cuddles Gives rides to hamsters Fetches newspapers Holds your place in line
  • 30. Virtual Reality When real reality is just getting a little too real.
  • 31. Insert shots of branded VR experiences
  • 32. Insert shots of people fumbling around using VR
  • 33. Google Cardboard’s a thing, so show someone using that
  • 34. Insert weirdest VR stock photo you can find
  • 35. Insert Palmer Luckey meme because it’s one of the best memes ever
  • 37. VR Bingo! Find a VR experience where you can do each of these activities: Explore a home Explore an office Explore a store Explore a castle Explore a pawn shop Fly Swim Ride a horse Twerk Sleep Eat Drink FREE (nothing in real life is free, but this is VR) Get drunk Nurse a hangover Watch a concert Watch a sporting event Watch a presidential debate Watch a movie Baywatch Play Minecraft Play Pong Play football (American or international) Play air guitar Play hookie
  • 38. Cars We were promised flying cars. Now we have to sit through yet another freaking deck referencing that quote like it’s Mark 12:31.
  • 39. Show scary image of what self-driving cars look like
  • 40.
  • 41. Not up for a self-driving car? We’ll soon have self-driving hoverboards Source: Lexus
  • 42. TVs Smartwatches and beacons don’t take up much booth space, so OEMs have to fill it with something
  • 43. Photo montage of all the breakthrough 4K, 8K, and 3D TVs that everyone’s talking about this year
  • 44. Links and Resources • CES 2016 Innovation Awards (CES) • CES 2016 Sneak Peek: 9 Cool Gadgets (InformationWeek) • Top Technology Trend to Watch 2016-2018 (Forrester) • Gartner: Top 10 Strategic Technology Trends for 2016 (Forbes) • Marketers: 5 Technologies You Should Watch for at CES 2016 (VentureBeat) • 6 Future-Focused Trends to Watch at CES 2016 (PSFK) • CES 2007-2016: 10 Years in Review (my presentation) • Reality Check: 2016 Won’t Be the Year of VR (my Ad Age column) • Here’s What to Expect at CES Next Week (Verge) • CES 2016 Guide: How to Survive the Madness (VentureBeat)
  • 45. Contact us David Berkowitz CMO, MRY @mry / @dberkowitz www.mry.com David.Berkowitz@mry.com

Editor's Notes

  1. CES 2016 Preview Report Palmer Luckey: http://www.theverge.com/2015/8/6/9111631/palmer-luckey-time-cover-oculus-dumb
  2. Team (make it look like there’s a massive team, when it’s a senior exec doing a lot of Googling that could be done by interns), Here’s the draft of CES takeaways, compiled months ahead of the Consumer Electronics Show so that we don’t have to do too much when we get there. Thanks for your help in pulling this together. David Berkowitz CMO, MRY @dberkowitz / @MRY David dot Berkowitz at MRY .com
  3. What CES really stands for Constantly Evolving Screens Cyborgs Enslaving Society Computers, Earphones, Strippers
  4. http://www.gartner.com/smarterwithgartner/five-key-trends-in-gartners-2015-digital-marketing-hype-cycle/?utm_content=buffer21278&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer
  5. http://civicscience.com/ourinsights/insightreports/consumer-electronics-show-2015/
  6. - http://animalcenterhelena.com/blog/blog.html
  7. We don’t need self-driving cars but self-driving roads It’s not the internet of things but the things of the internet The Statue of Liberty is the world’s largest beacon When technology talks to itself, everybody needs to listen Wearables are the new shareables
  8. https://twitter.com/ouraring/status/648211054636466176 https://ouraring.com/
  9. http://www.sengled.com/ http://www.cesweb.org/innovation.aspx
  10. https://www.lily.camera/ www.selfiebrush.com
  11. http://www.psfk.com/2015/12/amazon-prime-air-drones-prototypes-retail-drones-delivery.html
  12. http://www.theverge.com/2015/8/6/9111631/palmer-luckey-time-cover-oculus-dumb http://www.htxt.co.za/2015/08/07/the-internet-reacts-to-palmer-luckeys-awkward-time-cover/
  13. http://www.gamerevolution.com/manifesto/top-10-time-cover-photoshops-of-oculus-rifts-palmer-luckey-34239
  14. What we’ll do while we drive self-driving cars Work Dubsmash Drink and self-drive Take VR trip simulating actual trip Cure diseases Spend time with other human beings (LOL) Periscope our trips Bio breaks Tinder Netflix + Chill
  15. http://www.lexus-int.com/amazinginmotion/slide/ https://www.youtube.com/watch?v=ZwSwZ2Y0Ops
  16. CES 2016 Innovation Awards (CES) CES 2016 Sneak Peek: 9 Cool Gadgets (InformationWeek) Top Technology Trend to Watch 2016-2018 (Forrester) Gartner: Top 10 Strategic Technology Trends for 2016 (Forbes) Marketers: 5 Technologies You Should Watch for at CES 2016 (VentureBeat) 6 Future-Focused Trends to Watch at CES 2016 (PSFK) CES 2007-2016: 10 Years in Review (presentation by David Berkowitz)