Effective use of twitter in business

1,029 views

Published on

Slides for WorkplaceTrends "Social Media for Business" event, held in London on Wednesday 20 March 2013

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,029
On SlideShare
0
From Embeds
0
Number of Embeds
30
Actions
Shares
0
Downloads
11
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • All familiar with these? Who has a profile on Facebook? Who uses Facebook for business? Who uses on LinkedIn? Who uses Twitter? Company or individual use
  • Quick overview of this presentation.
  • Quick overview of this presentation.
  • Quick overview of this presentation.
  • Effective use of twitter in business

    1. 1. pwcom.co.ukMarch 2013 Effective use of Twitter for Business Paul Wilkinson - @EEPaul (pwcom.co.uk Ltd)
    2. 2. Hello?2
    3. 3. • Who am I? • Twitter adoption • setting up and using Twitter • who to follow and how to get followers • Twitter tools • “Twittiquette” • simple monitoring and measurement • Twitter ethics3
    4. 4. Who am I? • author and technology consultant • B2B PR professional since 1987 – in-house: Halcrow, Tarmac, BIW – consultancy (1998 - 2000, 2009 - date) • Wikipedian (2003), blogger (2005) and tweeter (2008)4
    5. 5. 5
    6. 6. c. 500m+ registered accounts • c. 28% active* • est. 250m active by end 2012 * Active = members who log in at least once a month Source: www.mediabistro.com6
    7. 7. • 400m Tweets/day (up from 2m/day in 2009) • now (2013) average c. 4,600 Tweets/sec • Peak 33,388/sec (New Years Day 2013) Image courtesy of: Huffington Post7
    8. 8. • UK = 4th largest Twitter population • c. 32m Twitter accounts (53% population) • c. 11m active UK users • 7% of Tweeters = 79% of UK Twitter traffic8
    9. 9. • Twitter use/growth strongly linked to UK smartphone adoption (45+% own one)9
    10. 10. “Why?” • engage in real-time online conversations • expand range of communication tools • join or open up new conversations (new customers, projects, etc) • improve networking • extend reach of existing tools, networks and content10
    11. 11. Source: Optify.net11
    12. 12. setting up and using Twitter • Twitter - maximum limits ... • 15 – characters in @username • 20 – characters in real name • 140 – characters in status update • 160 – characters in profile12
    13. 13. 13
    14. 14. 14
    15. 15. 15
    16. 16. 16
    17. 17. 17
    18. 18. 18
    19. 19. 19
    20. 20. • who to follow and how to get followers20
    21. 21. Following people.... (step one) Search by... ...real name ...category ...contact21
    22. 22. Following people.... (step two) Follow friends recommendations • FollowFriday (#ff) … Follow people who follow you • Auto-follow? (suggest not) • spam22
    23. 23. Getting followers.... (step one) “Why would people follow me/us?” • Be interesting • Be useful • Dont just broadcast • Interact • Shape expectations – recent tweets – landing page23
    24. 24. Getting followers.... (step 1.5) Shape expectations: recent tweets24
    25. 25. Getting followers.... (step 1.5) Shape expectations: landing page25
    26. 26. Getting followers.... (step two) Highlight Twitter account • link from website ...26
    27. 27. Getting followers.... (step two) Highlight Twitter account • link from website, blog, etc (and vice versa) • on other social networks • email footer, business card • e-newsletters • news releases • printed collateral • signage, event badges, etc27
    28. 28. Getting followers.... (step three) Cultivate your online profile... • tweet regularly • Retweet (RT) regularly • reply (its about interaction) • recommend others #ff • use relevant #hashtags • participate in relevant #tweetchats • dont spam28
    29. 29. Twitter tools29
    30. 30. Twitter tools – why?30
    31. 31. Twitter tools - web31
    32. 32. Twitter tools • at-a-glance “dashboard” view • configure searches • monitor lists • manage multiple Twitter accounts • publish updates to Facebook • short URLs32
    33. 33. Twitter tools - mobile • Full functionality on smartphone • add GPS location • tweet photos • Tweet from multiple accounts • Sometimes all at once!33
    34. 34. Simple monitoring and measurement34
    35. 35. Simple monitoring and measurement35
    36. 36. Simple monitoring and measurement36
    37. 37. Simple monitoring and measurement37
    38. 38. Good tweeting • Beware: – company and/or client confidentiality – copyright issues – defamation – privacy of individual – bringing company into disrepute38
    39. 39. Good tweeting • Avoid conflicts of interest – Disclose client relationships – Clarify account managers • Consider disclaimers • Above all: honesty and integrity39
    40. 40. Good tweeting • Stay (mainly) on-topic • Keep it personal, not corporate • Tweet regularly • Be responsive • Think long-term40
    41. 41. Six minutes 31 January 2013 2.21pm - First tweet from @hmvtweets 2.21pm - First media RT 2.27pm - First RT by national journalist 2.36pm - ITVnews article published 2.51pm - c. 900 RTs Data from PR Week, 22 Feb 201341
    42. 42. Effective use of Twitter for Business Q&A Thank you Contact: Paul Wilkinson Website: www.pwcom.co.uk Tech blog: www.extranetevolution.com PR blog: www.blog.pwcom.co.uk Email: paul.wilkinson@pwcom.co.uk Tel: +44 (0)20 8858 1104 mob: 07788 445920 Twitter: @EEPaul http://www.google.com/profiles/paul.wilkinson1942

    ×