Lisa Colton's prepared presentation for the Detroit Board of Rabbis. Due to time constraints, an abbreviated presentation was made.

1. The Foundations of
Social Media For Rabbis
Presented by Lisa Colton,
Founder & President
Darim Online
Lisa@darimonline.org
434.977.1170

5. #1 THIS IS AN ATTENTION ECONOMY

6. #2:
ADD
VALUE

7. Value = Social Capital
• Newsworthy, unique, timely, cont
roversial, immediately useful
and/or funny.
• 1:12 or even 1:20 ratio of
self:value

8. Listening is
Paramount

9. #3: BE REAL

10. Develop Your
Presence &
Voice

11. #4 Relationships
In an attention
economy,
relationships are
paramount!
How do you invest
in relationships?

12. Accessibility
http://www.formspring.me/rabbiblake

13. #5: Shifts in Power

14. Real Life
Example
of Power Shift

15. ACCESSIBILITY:
Convenience of today’s online
social communication tools
VALUE:
Text study, learning
and reflection
SOCIAL:
Relationships, dialogue,
Putting
community
it all
together

16. “Social Sermon”
1.Opportunities to engage in LEARNING and
COMMUNITY BUILDING using online tools
2.Weaving this content and these relationships
back into the FACE TO FACE community in
our local communities
3.Inviting ACTIVE participation, rather than
passive attendance

17. Rabbi David Levy, Temple Shalom, Succasaunna, NJ

18. Prepare for Constant Change:
Anticipate The Market & Be Nimble

19. John Fitch’s Steam Engine

20. John Fitch’s Steam Engine

22. IT’S NOT ABOUT TECHNOLOGY