Beth Am Social Networking Program Team Presentation


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Presentation given to program team regarding the strengths and merits of the use of online social networking tools.

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Beth Am Social Networking Program Team Presentation

  1. 1. Becoming a Successful Community Weaver PT Meeting Thursday, July 26 ●
  2. 2. As a Network Weaver• Help people SEE OPPORTUNITIES• Support initiation of COLLABORATIVE projects, i.e. the Elul Project• Help DEEPEN THE QUALITY of relationships • Who is our audience? • What do they really want and need in their lives? • How can we connect them to other audiences?
  3. 3. Steps to Network Weaving• Shift in leadership mindset• Know your network• Socialize• Listen and Engage• Connect
  4. 4. Traditional Mindset: Hub & Spokes New Seniors Members BAW BAMAdult SynagogueStudents Program Team Teens Admin. Staff Families w/ Committees Young Board Children Émigré Young B’nei Interfaith Adults Mitzvah Couples Students
  5. 5. Network LeadershipOrganizational Leadership Network LeadershipFew Leaders Everyone is a LeaderLeader Broadcasts Leader EngagesLeader Controls Leader Facilitates and SupportsTop Down Bottom UpPlanning Innovation & ExperimentationProvides Service Supports Self-organization Adapted from June Holley’s Network Weaving Handbook, pg. 29
  6. 6. Mapping Networks Know the Net – see the map of how things really work Knit the Net – adjust the network for improvements Mapping canilluminate keyopportunitiesfor action and investment
  7. 7. Temple Beth Abraham in Tarrytown, NYSOCIALIZE Here’s an idea: Post questions to promote social culture, even if you know the answer.
  8. 8. Build and Engage the Network • Develop more relation-based rather than institutionally-based communications • We tend to send out broadcast messages – OK, but good to activate more social interactions
  9. 9. As YouSocializeBE YOURTRUE SELF!
  10. 10. Listening & Engaging: You have to BE IN the conversation Rabbi Danny Burkeman on Twitter (@Rabbi_Danny) shares his professional activities, reflections, thought leadership, hobbies and more in conversation with his local community and beyond.
  11. 11. People Want to Hear From and Engage With Clergy
  12. 12. Beth Am FBPostings fromMay 2-June 11, 2012These are postings which wentunanswered – lost opportunities forpotential conversations.
  13. 13. Make Connections
  14. 14. Be Responsive!
  15. 15. Celebrate/Share Successes
  16. 16. Celebrate Successes & Grow Beth Am Members who probably “Liked” our page after hearing about postings that they relate to, directly or indirectly.
  17. 17. Beth Kanter• Make it personal. Ask audience for stories, input, thoughts! Emphasize their importance to the community and allow them to run with projects and to be creative. Everyone wants to contribute and to make something better/leave a lasting mark.• Humanize your leaders. Make them available. If the members feel like the community is very hierarchical they may never feel like they belong on the “inside”. Use your position to energize your community.• Play matchmaker. The leaders in the community should focus on putting people together with ideas, interests, etc. Help them bridge the social interaction gap.
  18. 18. HumanizeYour Leaders
  19. 19. Some Ideas for Posts• It’s Friday! What have we learned this week?• What does the shofar call you to do?• Comment/ask questions about Parshah• Instagram/video postings• Sermon link to article on Facebook• Get creative
  20. 20. Facebook• It’s NOT interruption technology! – It’s a listserve without the interruption• Fundraisers: For every event “Like” get a $• Where are you? Include location if taking place “offsite”• Who are you with?• Schedule a post: set a posting to reveal itself on a future date• Add “Like” button to footer/ signature of email
  21. 21. Demographics• Check out demographics – Overviews / “Likes” / Reach / Talking About – Plan content and see what is effective
  22. 22. Social SermonSweet Spot
  23. 23. What is a “Social Sermon”?• Opportunities to engage in LEARNING and COMMUNITY BUILDING using online tools• Weaving this content and these relationships back into the FACE TO FACE community in our local communities  talk about what was discussed online• Inviting ACTIVE participation, rather than passive attendance
  24. 24. Social Sermon• Assumption: There are audiences who are interested in Jewish learning, but unable or unwilling to come to regular adult education classes.• Objective: Torah study and community building dont have to happen in the building, at a set time, face to face.• Strategy: Getting more people to participate in education and community more often doesnt mean market it more. Time to rethink our design.
  25. 25. Six-Word Story• Finding the words to capture our stories and reflect on our legacies is a quintessential Jewish project. (Moses, apparently, did not get the memo about the six-word limit, since he spent all 34 chapters of the book of Devarim--the Book of Words-- recalling his journey with the Jewish people.)• At this season, in which we assess the year gone by and make promises for the year ahead, Id like to invite each of us to share your own Six-Word Jewish Story.• And then what? These stories, our stories, the words of our community, will shape a "Social Sermon" for Shabbat Shuvah. A "social sermon" is a deeply participatory experience, capturing and building on an online dialogue that begins here, now. New Year, fresh start, six words. Shir Imagination: Rabbi Lisa Levenberg’s blog:
  26. 26. Creating a Social Sermon
  27. 27. Creating a Social Sermon
  28. 28. Risk Taking Sharing and giving Value errors Allowing for and mistakes emergence, surprises, experiments TransparencyListening Valuing diversity and inclusivenessNot puttingpeople into boxes Permeable boundaries Coming soon: 10-page Social media policy workbook from Darim Online
  29. 29. Novel Ideas• Skype Forums• Google/virtual “handouts”• Twitter chat at an appointed time each week• Streaming videos of services/classes/lectures
  30. 30. Key Building Blocksfor Success• Be social, not a bullhorn• Be helpful, and people will help you• Find your voice, and have personality• Be a good listener, participate regularly• Thank people!
  31. 31. Action Steps• Articles• URJ Webinar Archive• Thoughts? Ideas? Suggestions?