Israel Education and Technology


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Lisa Colton's presentation to icenter fellows, Toronto, Oct 4, 2010.

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Israel Education and Technology

  1. 1. The Commandments of Social Media: Implications for Israel Educators Presented by Lisa Colton, Founder & President Darim Online [email_address] 434.977.1170
  2. 2. Agenda <ul><li>Communications Revolution </li></ul><ul><li>Social Media Basics </li></ul><ul><li>5 New Rules of the Game </li></ul><ul><li>Implications for Teaching & Learning </li></ul><ul><li>Application to Israel Education </li></ul>
  3. 3. Goals <ul><li>Demystify social media </li></ul><ul><li>Help you think strategically </li></ul><ul><li>Build vocabulary </li></ul><ul><li>Show examples </li></ul><ul><li>Turn you on to resources </li></ul><ul><li>Warning: You may feel overwhelmed! </li></ul><ul><li>(And excited, and inspired.) </li></ul>
  4. 5. <ul><li>COMMUNICATIONS REVOLUTION </li></ul>
  5. 6. <ul><li>COMMUNICATIONS REVOLUTION </li></ul>
  6. 7. <ul><li>Characteristics of Social Media </li></ul><ul><li>The Term “Social Media” refers to online tools (web sites) that </li></ul><ul><li>depend on user contributions and interactions between people to </li></ul><ul><li>build shared meaning and value. It is: </li></ul><ul><li>Participatory : It blurs the line between producer and consumer, media and audience. </li></ul><ul><li>Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy. </li></ul><ul><li>Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging. </li></ul><ul><li>Communal: Supports formation, growth and strength of communities around a particular shared interest. </li></ul><ul><li>Connected: Thrives on being connected, making use of links to other sites, resources and people, rather than being territorial and proprietary. </li></ul>
  7. 8. <ul><li>Participatory </li></ul>
  8. 9. <ul><li>Open and Democratic </li></ul>
  9. 10. Conversational
  10. 11. <ul><li>Communal </li></ul>
  11. 12. <ul><li>Connected </li></ul>
  12. 13. <ul><li>Connected: #JED21 </li></ul>
  13. 14. Attention Economy Add Value Be Real Prepare for Constant Change Changing Power Structures New Rules of the Game
  15. 16. #2: ADD VALUE
  16. 17. <ul><li>Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources. </li></ul><ul><li>Content should be newsworthy, unique, controversial, timely immediately useful and/or funny. </li></ul><ul><li>1:12 ratio </li></ul>Social Content is Social Capital
  17. 18. <ul><li>Find places where your target audience goes. </li></ul><ul><li>Participate in the conversation. Add value, educate, include links. </li></ul><ul><li>Use your “listening” to identify these places. </li></ul>Unofficial Outposts
  18. 19. #3: BE REAL
  19. 20. A Person, Not Just A Brand
  20. 21. <ul><li>#4: Prepare for Constant Change: </li></ul><ul><li>Anticipate The Market & Be Nimble </li></ul>
  21. 22. #5: Shifts in Power
  22. 23. Real Life Example
  23. 24. <ul><li>Open </li></ul><ul><li>Your </li></ul><ul><li>Ears </li></ul>Temple Israel, Memphis Facebook Page
  24. 25. <ul><li>A Tool Can Be A Game Changer </li></ul>Traditional Media Brand in control One way / Deliver msg Transmit information Focused on the information Teaching Org creates content Social Media Audience in control Two way / Conversation Facilitate learning Focused on the learners Influencing, Involving Student and co-created content How are you adapting?
  25. 26. <ul><li>“ Schools will need to develop centers of inquiry and evaluation whose main goals will be to teach collaboration, responsibility for the good works of the group, trust and creative integration of various fields of knowledge across disciplines ... </li></ul><ul><li>Classroom teachers will need to learn to be facilitators and negotiators of human communication and meaning-creation . The idea of teachers who know something that needs to be passed on to someone else, as if it were a physical object, will also disappear. </li></ul><ul><li>Instead, instructors will need to be orchestrators of deeply felt human processes where the construction of human meaning (or meaning-making) will be the central purpose of the work of young people.” </li></ul><ul><li>- Jason Ablin, head of school at Milken Community High School in </li></ul><ul><li> Los Angeles, as appeared in the Jewish Journal </li></ul>
  26. 27. <ul><li>Social Learning Looks Different </li></ul>
  27. 28. Real Student Magazines
  28. 29. Mobile
  29. 30. Wikipedia Project
  30. 31. Data Visualization
  31. 32. The Elements ipad app
  32. 33. Charles E Smith Day School Knesset Project - Ning
  33. 34. Timeless Jerusalem International Meetings in Second Life
  34. 35. Angry Birds, #1 selling iphone/ipad app worldwide
  35. 36. <ul><li>GROUNDSWELL’s P.O.S.T. </li></ul><ul><li>P EOPLE: Identify audience(s) </li></ul><ul><li>O BJECTIVES </li></ul><ul><ul><li>What are you goals and objectives for this audience? </li></ul></ul><ul><ul><li>What are your audience’s goals? </li></ul></ul><ul><li>What is the S TRATEGY to reach these goals? </li></ul><ul><li>Determine the specifics of the T ECHNOLOGIES you’ll use. Implement, measure, refine! </li></ul>
  36. 37. Community Building Source: Flickr user JYRO
  37. 38. Community Building Source: Flickr user Rick Neves
  38. 39. Community Building Source: Flickr user divemasterking2000
  39. 40. <ul><li>Stay nimble - Change will continue </li></ul><ul><li>Know what you want to measure and how you’ll know if you’re successful </li></ul><ul><li>Address your whole culture, not just using a new widget or gadget. </li></ul>FINAL THOUGHTS
  40. 41. <ul><li>John Fitch’s Steam Engine </li></ul>
  41. 42. <ul><li>John Fitch’s Steam Engine </li></ul>