2. Advertising Industry
Photography is used in the advertising
industry to visually show the products
and to send messages to the target
audiences. It doesn’t matter what the
company's product is
(Cars, food, clothes, Phones etc.) , as it
can still be advertised. For example
new clothing ranges and new trends
can be advertised in a number of ways
such as , Billboards, Social networking
sites, Magazines, Television and the
internet. Photo’s will be more likely to
catch peoples attention rather than
text so it’s a good way to increase sales
on products. Most clothing companies
have photos of models wearing their
products, to show them off to the
public.
3. Fashion Industry
Photography is used in this industry to
show off the latest fashion trends and
clothing ranges. Clothes designers take
pictures of their models on cat walks
and then use those photos in
magazines, television and on the
internet to get sales.
Steven Meisel is an american fashion
photographer who became famous
after working with the magazine
Vogue. He has also worked with his
friend Madonna, by taking photo’s for
her 1992 book titled “Sex”.
The two images to the left are Steven
Meisels work.
4. Music Industry
Photography is the music industry is
widely used on things such as, CD
covers, Poster and other merchandise.
Photography is a good way of
promoting new artists as pictures are
good at catching peoples attention.
Ami Barwell is a photography who
mainly takes images of music artists.
Most usually performers from the rock
and roll genre. Ami typically uses black
and white effects.
5. Sports Industry
The sports industry uses photography
mainly for advertising purposes and to
promote artists music. The photo’s are
used on everything from album covers
to merchandise such as posters and tshirts.
Bill Frakes is a famous sports
photographer who often uses extreme
close ups and extreme long shots in
his photography.
6. Photo journalism
Photography in journalism is often
used to accompany news stories and
reports to help the audience
understand the story. Another
example photography could be used in
the news is for missing persons etc. to
help spread awareness and to make it
more likely the person will be found.
W. Eugene Smith is a famous journalist
photographer, he usually covers more
serious and controversial topics,
instead of advertising and more light
hearted topics.
7. Fine Art Photography
Fine art photography is purely atheistic
reasons, which only the artist might
understand from creating. It is up to
the individual to how perceive the
photo. It subjective and down the
individual how they view it.
