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NWF Staff: Intro to Social Media

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Danielle Brigida
Danielle Brigida

NWF's Education department is a leader in our organization when it comes to using social media for engagement.

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Welcome to the Social Media Bandwagon By Danielle Brigida Social Media Outreach Coordinator National Wildlife Federation
Social Networking Social Bookmarking Social News Photo by waynejackson Multimedia Sharing Blogs and Wikis Social Media is an umbrella term for…
Beyond the Buzzwords ,[object Object],[object Object],[object Object],[object Object]
Edelman Trust Barometer 2009
Twitter Facebook Mixx MySpace Change.org Be Present
Social Media = Listening Mike Bailey-Gates, Flickr
Strategically Choose Your Involvement
Find The “Super” Users ,[object Object],[object Object],[object Object],Originally uploaded to Flickr by Yeonsang
Learn and Apply Study...then test! Originally uploaded to Flickr by Steven S.
Maintenance Originally uploaded to Flickr by THOR ,[object Object],[object Object],[object Object],[object Object],[object Object]
Getting started…
Get to Know a Social Network:
The Audience The fastest growing demographic on Facebook is still women over 55 - there are now nearly 1.5 million of them active on Facebook each month.
Personal or Organizational?
Groups vs. Pages
Most Important: Be Yourself Promote NWF when you want to, but as a real person sharing an interesting link or story.
Get to know a Microblogging Site:
 
What Does @NWF Tweet? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
NWF Programs on Twitter @NWF, @greenhour, @campusecology, @wildlife_watch @climateclass, @wildlifeaction WildlifeAction
 
NWF Staff on Twitter Danielle Brigida Kristin Johnson Anne Keisman Robin Broitman David Mizejewski Jessica Jones Jan Nelsen Libby Schleichert Jennifer Janssen Ashleigh Poff Jen Fournelle Dominique Burgunder-Johnson Christine Dorsey Jaime Matyas Rachel Faulkner Christy Leckburg Julia Marden Xarissa Holdaway @starfocus and @nwf @ksuzj and @nwf @keisman and @greenhour @rgbroitman @Dmizejewski @wildlife_watch @climateclass @EpSchleichert @Juniperforest @ashpoff @JenFour @dejae @christinenwf @ecosoccermom @KisatchiePine @sunriseave @wildlifeaction @campusecology
Overview of StumbleUpon: http://www.stumbleupon.com/productdemo.php Get to Know a Social Bookmarking Site:
Say I like puppies... I download the StumbleUpon toolbar. I create a basic profile, checking boxes that relate to puppies (and other things I like). 
Then... Browse and Rate ,[object Object],[object Object],[object Object],Say I like puppies...
Step 3: In the box that pops up, check the title and give the page a review. Step 4: Pick a topic, add tags, and submit. How to Discover a Page
Step 5: Send the link to your StumbleUpon friends to ask for a thumb up. How to Discover a Page
Step 6: See who liked it and connect to them. How to Discover a Page
StumbleUpon referred 24,437 visitors to NWF.org in the last four months. StumbleUpon referred 7,167 visitors to Greenhour.org in the last four months. StumbleUpon Stats
StumbleUpon Benefits Visitors Spend Longer on Site Lower Bounce Rate
Get to Know a Multimedia Sharing Site:
Engaging People With Connection to NWF Discussion Boards Users (Amateur and Pro) Can Upload Photos to their account and add them to groups.
Social Media = Listening Mike Bailey-Gates, Flickr
How to Listen : Search News Search Blogs Search Social Sites
is Your Friend ,[object Object],[object Object],[object Object],Step 1: Listen
Pay Attention to Traffic Sources Analytics
Step 1: Listen Set up an alert for your topic Alerts
Set up an RSS Reader Reader
Social Media Tracking Google Alerts Blog Searches -Technorati -Ice Rocket -Boardreader ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Set Goals to Measure If Your Profiles Successfully ...
Questions? Photo by jn2race

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NWF Staff: Intro to Social Media

  • 1. Welcome to the Social Media Bandwagon By Danielle Brigida Social Media Outreach Coordinator National Wildlife Federation
  • 2. Social Networking Social Bookmarking Social News Photo by waynejackson Multimedia Sharing Blogs and Wikis Social Media is an umbrella term for…
  • 3.
  • 5. Twitter Facebook Mixx MySpace Change.org Be Present
  • 6. Social Media = Listening Mike Bailey-Gates, Flickr
  • 7. Strategically Choose Your Involvement
  • 8.
  • 9. Learn and Apply Study...then test! Originally uploaded to Flickr by Steven S.
  • 10.
  • 12. Get to Know a Social Network:
  • 13. The Audience The fastest growing demographic on Facebook is still women over 55 - there are now nearly 1.5 million of them active on Facebook each month.
  • 16. Most Important: Be Yourself Promote NWF when you want to, but as a real person sharing an interesting link or story.
  • 17. Get to know a Microblogging Site:
  • 18.  
  • 19.
  • 20. NWF Programs on Twitter @NWF, @greenhour, @campusecology, @wildlife_watch @climateclass, @wildlifeaction WildlifeAction
  • 21.  
  • 22. NWF Staff on Twitter Danielle Brigida Kristin Johnson Anne Keisman Robin Broitman David Mizejewski Jessica Jones Jan Nelsen Libby Schleichert Jennifer Janssen Ashleigh Poff Jen Fournelle Dominique Burgunder-Johnson Christine Dorsey Jaime Matyas Rachel Faulkner Christy Leckburg Julia Marden Xarissa Holdaway @starfocus and @nwf @ksuzj and @nwf @keisman and @greenhour @rgbroitman @Dmizejewski @wildlife_watch @climateclass @EpSchleichert @Juniperforest @ashpoff @JenFour @dejae @christinenwf @ecosoccermom @KisatchiePine @sunriseave @wildlifeaction @campusecology
  • 23. Overview of StumbleUpon: http://www.stumbleupon.com/productdemo.php Get to Know a Social Bookmarking Site:
  • 24. Say I like puppies... I download the StumbleUpon toolbar. I create a basic profile, checking boxes that relate to puppies (and other things I like). 
  • 25.
  • 26. Step 3: In the box that pops up, check the title and give the page a review. Step 4: Pick a topic, add tags, and submit. How to Discover a Page
  • 27. Step 5: Send the link to your StumbleUpon friends to ask for a thumb up. How to Discover a Page
  • 28. Step 6: See who liked it and connect to them. How to Discover a Page
  • 29. StumbleUpon referred 24,437 visitors to NWF.org in the last four months. StumbleUpon referred 7,167 visitors to Greenhour.org in the last four months. StumbleUpon Stats
  • 30. StumbleUpon Benefits Visitors Spend Longer on Site Lower Bounce Rate
  • 31. Get to Know a Multimedia Sharing Site:
  • 32. Engaging People With Connection to NWF Discussion Boards Users (Amateur and Pro) Can Upload Photos to their account and add them to groups.
  • 33. Social Media = Listening Mike Bailey-Gates, Flickr
  • 34. How to Listen : Search News Search Blogs Search Social Sites
  • 35.
  • 36. Pay Attention to Traffic Sources Analytics
  • 37. Step 1: Listen Set up an alert for your topic Alerts
  • 38. Set up an RSS Reader Reader
  • 39.
  • 40.