4. Always Remember to…
• Identify an Audience
• Pick Specific Goals
• Know Your Capacity
• Have an Outreach Plan
• Have a Long-term Plan
Image: Flickr / Iowa Red Bulls
5. Listen, Communicate, Create, Track
Time on Social Media
15%
30%
Listening
Communicating
25% Creating/Experimenting
Tracking
30%
11. Find Solutions in Social Media
• Ask questions and establish focus groups
• Use the free/affordable tools
• Give your supporters the power to help you
14. Empower Your Community
• Use social media to listen
• Be consistent and form relationships
• Ask questions
• Find ways to give your supporters a voice
16. Discussion Questions
• Do you have questions about tools you’re
currently using?
• Name a time when social media has let you
down or has surprised you.
• When was the last time you experimented
with social media?