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Being social corvallis

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Social media and community engagement session for workforce and community development professionals in Corvallis, OR.

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Being social corvallis

  1. 1. Being Social:New Media & Community Engagement<br />Kristin Wolff, Community Initiatives Team<br />May 12, 2010<br />
  2. 2. hashtag = #besocial2010<br />
  3. 3. Warm-up, <br />Overview &<br />Introductions<br />
  4. 4. Who’s here?(N=32)<br />
  5. 5. Us<br /><ul><li>5 in 10 = workforce, human service
  6. 6. 2 in 10 = government
  7. 7. 1 in 10 = education
  8. 8. Economic development, CBO, other</li></li></ul><li> Our Work<br /><ul><li>Majority have formal role in communications (amongst other things)
  9. 9. Significant minority do not, but want to better understand social media ecosystem from strategic perspective
  10. 10. A few engaged in outreach or volunteer management </li></li></ul><li>Social Media (interest)<br />
  11. 11. Social Media (experience)<br />
  12. 12. Goals<br />All over the map<br />
  13. 13. Let’s tag!<br />CoffeePeople<br />REVV Set<br />Tagging<br />
  14. 14. 1. Backstory<br />2. Roadmap<br />3. Group work<br />4. Lessons<br />
  15. 15. Community engagement matters.<br />Photo credit: Flickr friend Ian Sane http://www.flickr.com/photos/31246066@N04/4350033809/<br />
  16. 16. Community engagement often looks like this.<br />Photo credit: Flickr friend iscg http://www.flickr.com/photos/88158121@N00/2905760814/in/set-72157607641553198/<br />
  17. 17. Formal.<br />Event-based.<br />Organization-centric<br />Photo credit: Flickr friend iscg http://www.flickr.com/photos/88158121@N00/2905760814/in/set-72157607641553198/<br />
  18. 18. The Social Web is changing all that. <br />
  19. 19. UsNow<br />
  20. 20. Sea Change<br />http://www.flickr.com/photos/peterkaminski/325590008/<br />
  21. 21. How Big?<br />
  22. 22. 350M<br />=<br />
  23. 23. #2 Search Engine<br />=<br />
  24. 24.
  25. 25. Gov2.0<br />http://www.flickr.com/photos/31059504@N08/4451303310/in/set-72157623539420827/<br />
  26. 26. <ul><li>Of internet users, whites, blacks and Latinos are equally likely to get government information using digital technologies.
  27. 27. Minorities more likely to view government use of social media as “helpful” and “informative.”
  28. 28. 1 in 3 adult Internet users uses digital tools other than websites (videos, blogs, twitter, etc.) to get government information.</li></ul>Pew Internet & American Life Project 2010 <br />
  29. 29. A Word About Strategy<br />
  30. 30. 2. Roadmap<br />Listening, Aggregating, Sharing<br />
  31. 31. Listening<br />http://www.flickr.com/photos/bl4d3runr<br />
  32. 32. Questions<br />Who is talking about your issues? About you?<br />What are they saying?<br />Who else is listening?<br />
  33. 33. Tools<br /><ul><li>Google alerts
  34. 34. Google blog search
  35. 35. Twitter
  36. 36. Technorati</li></ul>28<br />
  37. 37. Twitter: It’s what you make it<br /><ul><li>“I don’t get it”
  38. 38. Listen first
  39. 39. Join in, it’s a cocktail party (use good behavior)
  40. 40. PR pros tend to use it badly—don’t be one
  41. 41. Guidance for staff?</li></ul>29<br />
  42. 42.
  43. 43.
  44. 44.
  45. 45.
  46. 46. Let’s listen?<br />
  47. 47. Aggregating<br />http://www.flickr.com/photos/abby28xyz/469737055/<br />http://www.flickr.com/photos/bl4d3runr<br />
  48. 48. Tools for aggregating<br /><ul><li>Social bookmarking (delicious, diigo)
  49. 49. Readers (Google Reader, Newsfire)
  50. 50. Dashboards (Netvibes, Yahoo!Pipes)</li></ul>36<br />Corporation for a Skilled Workforce 900 Victors Way, Suite 350, Ann Arbor, MI www.skilledwork.org<br />
  51. 51. Sharing & Community Building<br />http://www.flickr.com/photos/gemsling/338385210/sizes/l/<br />http://www.flickr.com/photos/bl4d3runr<br />
  52. 52. Tools for sharing & building community<br /><ul><li>Blogs (workforcedevelopment)
  53. 53. Social bookmarking (diigo)
  54. 54. LinkedIn
  55. 55. Twitter
  56. 56. Media-specific communities(Slideshare, Flickr, Vimeo, YouTube, etc.)
  57. 57. Collaboration platforms (wikis, social networks)
  58. 58. Tags</li></ul>38<br />Corporation for a Skilled Workforce 900 Victors Way, Suite 350, Ann Arbor, MI www.skilledwork.org<br />
  59. 59. Social Networks<br />http://www.flickr.com/photos/btrayner/2673866489/<br />
  60. 60. Social Platforms<br />
  61. 61. Campaigns<br />
  62. 62. 3. Group Work<br />
  63. 63. 4. Lesson, Do-overs<br />
  64. 64. Experts<br />
  65. 65. No need to do everything, be everywhere.<br />
  66. 66. Culture<br />
  67. 67. The tools are important because they change what’s possible… <br />
  68. 68. …but it’s ultimately about getting our work done more effectively,more efficiently, and in ways that are better connected to our communities.<br />
  69. 69. Thanks for taking part!<br />Where to find us:<br />www.skilledwork.org<br />kwolff@skilledwork.org<br />@kristinwolff<br />@skilledwork_org<br />@wetoo<br />734.769.2900 (MI)<br />503.888.1022 (OR)<br />www.startgrowtransform.org<br />http://www.youtube.com/user/Co4SkilledWork<br />

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