SlideShare a Scribd company logo

Understanding Search

•Download as PPT, PDF•
•
Christina Wodtke
Christina Wodtke
BusinessTechnology
1 of 39
Understanding Search
Search ,[object Object],[object Object],[object Object]
This is not search
This is search
Search is a system, not a page ,[object Object],[object Object],[object Object]
Yahoo’s Journey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Is search so different? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Search must be ,[object Object],[object Object],[object Object]
Speed of People Searching ,[object Object],[object Object]
Researching Search ,[object Object],[object Object],[object Object],[object Object],[object Object]
Search must be Fast ,[object Object],[object Object],[object Object],[object Object],[object Object]
Query block?
Articulation Problems ,[object Object],[object Object],[object Object],[object Object],From E-Sex to E-Commerce: Web Search Changes -- Amanda Spink, Pennsylvania State University, Bernard J. Jansen, US Army War College, Dietmar Wolfram, University of Wisconsin-Milwaukee, Tefko Saracevic, Rutgers University
Search must be Easy ,[object Object],[object Object],[object Object],[object Object]
Mind-reading expected ,[object Object]
Query helpers ,[object Object],[object Object],[object Object],[object Object],[object Object]
One More Word
Disambiguation ,[object Object]
Vertical Search ,[object Object],[object Object],[object Object],[object Object],[object Object]
Vertical Search- Challenges ,[object Object],[object Object],[object Object]
One more word Machine Disambiguation
Human disambiguation How do you use editorial to best effect? Humans don’t scale.
Best Bets (humans again) ,[object Object],[object Object],[object Object]
Zipf curve (for search) Most common searches (head) Least common searches (tail) Maria Sharapova Jennifer Lopez Britney Spears Zipf Curve Tammy Baldwin Martin Nisenholtz
Inside Yahoo ,[object Object],[object Object]
Answers
What unique answers does NYTD possess? ,[object Object],[object Object],[object Object]
What else makes a good search? ,[object Object],[object Object],[object Object],[object Object],[object Object]
How is RCFP relevant to NYTD? ,[object Object],[object Object],[object Object],[object Object],[object Object]
How is RCFP relevant to NYTD? ,[object Object],[object Object],[object Object]
How is RCFP relevant to NYTD? ,[object Object],[object Object],[object Object],Written in ‘99 Went out of business in ‘01 Last updated June ‘02
How is RCFP relevant to NYTD? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
NYTD deconstruction No results above the fold! What does this do? Tabs unclear, invisible What is this doing? Could this be more relevant? Takes up a lot of room– is it being read?
Below the fold… Three columns! Is this the info people need to decide to click? Are these read? Are these read every time?
Bottom of page Useful– can I get it sooner? Slow pagination People reach this point because they have failed… how can you help them recover?
What is search’s role in the NYTD site? ,[object Object],[object Object],[object Object]
Search as aggregator ,[object Object],[object Object],[object Object]
Monetizing search ,[object Object],[object Object],[object Object]
[object Object]

Recommended

The Future of Information Architecture
The Future of Information ArchitectureThe Future of Information Architecture
The Future of Information ArchitectureChristina Wodtke
 
Beyond Usability
Beyond UsabilityBeyond Usability
Beyond UsabilityChristina Wodtke
 
Great Design Through People Skills
Great Design Through People SkillsGreat Design Through People Skills
Great Design Through People SkillsChristina Wodtke
 
Information Architecture 101
Information Architecture 101Information Architecture 101
Information Architecture 101Christina Wodtke
 
Making Connections
Making ConnectionsMaking Connections
Making ConnectionsChristina Wodtke
 
Lightweight Personas and Cheap Ass User Research
Lightweight Personas and Cheap Ass User ResearchLightweight Personas and Cheap Ass User Research
Lightweight Personas and Cheap Ass User ResearchLorelei Brown
 
Ultimate candidate sourcing hacks | Talent Connect 2016
Ultimate candidate sourcing hacks | Talent Connect 2016Ultimate candidate sourcing hacks | Talent Connect 2016
Ultimate candidate sourcing hacks | Talent Connect 2016LinkedIn Talent Solutions
 
Building an AI Startup
Building an AI StartupBuilding an AI Startup
Building an AI StartupTathagat Varma
 

Recommended

The Future of Information Architecture
The Future of Information ArchitectureThe Future of Information Architecture
The Future of Information ArchitectureChristina Wodtke
 
Beyond Usability
Beyond UsabilityBeyond Usability
Beyond UsabilityChristina Wodtke
 
Great Design Through People Skills
Great Design Through People SkillsGreat Design Through People Skills
Great Design Through People SkillsChristina Wodtke
 
Information Architecture 101
Information Architecture 101Information Architecture 101
Information Architecture 101Christina Wodtke
 
Making Connections
Making ConnectionsMaking Connections
Making ConnectionsChristina Wodtke
 
Lightweight Personas and Cheap Ass User Research
Lightweight Personas and Cheap Ass User ResearchLightweight Personas and Cheap Ass User Research
Lightweight Personas and Cheap Ass User ResearchLorelei Brown
 
Ultimate candidate sourcing hacks | Talent Connect 2016
Ultimate candidate sourcing hacks | Talent Connect 2016Ultimate candidate sourcing hacks | Talent Connect 2016
Ultimate candidate sourcing hacks | Talent Connect 2016LinkedIn Talent Solutions
 
Building an AI Startup
Building an AI StartupBuilding an AI Startup
Building an AI StartupTathagat Varma
 
Toolkit: The Creative Process
Toolkit: The Creative ProcessToolkit: The Creative Process
Toolkit: The Creative ProcessJean-Pierre Lacroix, R.G.D.
 
Positioning And Messaging May 2009
Positioning And Messaging May 2009Positioning And Messaging May 2009
Positioning And Messaging May 2009Suzanne Henry
 
“Why Content Projects Fail” by Deane Barker - Now What? Conference 2017
“Why Content Projects Fail” by Deane Barker - Now What? Conference 2017“Why Content Projects Fail” by Deane Barker - Now What? Conference 2017
“Why Content Projects Fail” by Deane Barker - Now What? Conference 2017Blend Interactive
 
Talent Trends That Are Shaping Small Business Hiring [Webcast]
Talent Trends That Are Shaping Small Business Hiring [Webcast]Talent Trends That Are Shaping Small Business Hiring [Webcast]
Talent Trends That Are Shaping Small Business Hiring [Webcast]LinkedIn Talent Solutions
 
Tools For Creativity
Tools For CreativityTools For Creativity
Tools For CreativityRowan Norrie
 
Content Measurement and Analytics: Making Positive Change on the Web by Rick ...
Content Measurement and Analytics: Making Positive Change on the Web by Rick ...Content Measurement and Analytics: Making Positive Change on the Web by Rick ...
Content Measurement and Analytics: Making Positive Change on the Web by Rick ...Blend Interactive
 
Blitzscaling Session 1: Household Stage
Blitzscaling Session 1: Household StageBlitzscaling Session 1: Household Stage
Blitzscaling Session 1: Household StageGreylock Partners
 
Adaptable Information Workshop slides
Adaptable Information Workshop slidesAdaptable Information Workshop slides
Adaptable Information Workshop slidesLouis Rosenfeld
 
Data Visualisation: A Game of Decisions
Data Visualisation: A Game of DecisionsData Visualisation: A Game of Decisions
Data Visualisation: A Game of DecisionsAndy Kirk
 
Talent Sourcing and Matching - Artificial Intelligence and Black Box Semantic...
Talent Sourcing and Matching - Artificial Intelligence and Black Box Semantic...Talent Sourcing and Matching - Artificial Intelligence and Black Box Semantic...
Talent Sourcing and Matching - Artificial Intelligence and Black Box Semantic...Glen Cathey
 
Understanding Information Architecture: A Workshop
Understanding Information Architecture: A WorkshopUnderstanding Information Architecture: A Workshop
Understanding Information Architecture: A WorkshopAbby Covert
 
Getting Started With User-Centered Content by Emileigh Barnes & Kate Garklavs...
Getting Started With User-Centered Content by Emileigh Barnes & Kate Garklavs...Getting Started With User-Centered Content by Emileigh Barnes & Kate Garklavs...
Getting Started With User-Centered Content by Emileigh Barnes & Kate Garklavs...Blend Interactive
 
The 5 Levels of Talent Mining from SourceCon 2010 DC
The 5 Levels of Talent Mining from SourceCon 2010 DCThe 5 Levels of Talent Mining from SourceCon 2010 DC
The 5 Levels of Talent Mining from SourceCon 2010 DCGlen Cathey
 
Be Data Informed Without Being a Data Scientist
Be Data Informed Without Being a Data ScientistBe Data Informed Without Being a Data Scientist
Be Data Informed Without Being a Data ScientistPamela Pavliscak
 
LinkedIn Tips For The Biotech Professional
LinkedIn Tips For The Biotech ProfessionalLinkedIn Tips For The Biotech Professional
LinkedIn Tips For The Biotech ProfessionalLinkedIn
 
Intranet Governance
Intranet GovernanceIntranet Governance
Intranet GovernancePebbleRoad
 
Thought leadership and content marketing: how to build a newsroom
Thought leadership and content marketing: how to build a newsroomThought leadership and content marketing: how to build a newsroom
Thought leadership and content marketing: how to build a newsroomFINN
 
Conducting a Market Study & Developing the Business model- delivered at IIT R...
Conducting a Market Study & Developing the Business model- delivered at IIT R...Conducting a Market Study & Developing the Business model- delivered at IIT R...
Conducting a Market Study & Developing the Business model- delivered at IIT R...Amit Ranjan
 
The Connection Between Agility and Emotional Intelligence
The Connection Between Agility and Emotional IntelligenceThe Connection Between Agility and Emotional Intelligence
The Connection Between Agility and Emotional IntelligenceKIT, Inc.
 
Women in Tech: How to Build A Human Company
Women in Tech: How to Build A Human CompanyWomen in Tech: How to Build A Human Company
Women in Tech: How to Build A Human CompanyLuminary Labs
 
From metasearch to metaservices
From metasearch to metaservicesFrom metasearch to metaservices
From metasearch to metaservicesdswalker
 
Juliette Melton - Mobile User Experience Research
Juliette Melton - Mobile User Experience ResearchJuliette Melton - Mobile User Experience Research
Juliette Melton - Mobile User Experience ResearchWeb Directions
 

More Related Content

What's hot

Positioning And Messaging May 2009
Positioning And Messaging May 2009Positioning And Messaging May 2009
Positioning And Messaging May 2009Suzanne Henry
 
“Why Content Projects Fail” by Deane Barker - Now What? Conference 2017
“Why Content Projects Fail” by Deane Barker - Now What? Conference 2017“Why Content Projects Fail” by Deane Barker - Now What? Conference 2017
“Why Content Projects Fail” by Deane Barker - Now What? Conference 2017Blend Interactive
 
Talent Trends That Are Shaping Small Business Hiring [Webcast]
Talent Trends That Are Shaping Small Business Hiring [Webcast]Talent Trends That Are Shaping Small Business Hiring [Webcast]
Talent Trends That Are Shaping Small Business Hiring [Webcast]LinkedIn Talent Solutions
 
Tools For Creativity
Tools For CreativityTools For Creativity
Tools For CreativityRowan Norrie
 
Content Measurement and Analytics: Making Positive Change on the Web by Rick ...
Content Measurement and Analytics: Making Positive Change on the Web by Rick ...Content Measurement and Analytics: Making Positive Change on the Web by Rick ...
Content Measurement and Analytics: Making Positive Change on the Web by Rick ...Blend Interactive
 
Blitzscaling Session 1: Household Stage
Blitzscaling Session 1: Household StageBlitzscaling Session 1: Household Stage
Blitzscaling Session 1: Household StageGreylock Partners
 
Adaptable Information Workshop slides
Adaptable Information Workshop slidesAdaptable Information Workshop slides
Adaptable Information Workshop slidesLouis Rosenfeld
 
Data Visualisation: A Game of Decisions
Data Visualisation: A Game of DecisionsData Visualisation: A Game of Decisions
Data Visualisation: A Game of DecisionsAndy Kirk
 
Talent Sourcing and Matching - Artificial Intelligence and Black Box Semantic...
Talent Sourcing and Matching - Artificial Intelligence and Black Box Semantic...Talent Sourcing and Matching - Artificial Intelligence and Black Box Semantic...
Talent Sourcing and Matching - Artificial Intelligence and Black Box Semantic...Glen Cathey
 
Understanding Information Architecture: A Workshop
Understanding Information Architecture: A WorkshopUnderstanding Information Architecture: A Workshop
Understanding Information Architecture: A WorkshopAbby Covert
 
Getting Started With User-Centered Content by Emileigh Barnes & Kate Garklavs...
Getting Started With User-Centered Content by Emileigh Barnes & Kate Garklavs...Getting Started With User-Centered Content by Emileigh Barnes & Kate Garklavs...
Getting Started With User-Centered Content by Emileigh Barnes & Kate Garklavs...Blend Interactive
 
The 5 Levels of Talent Mining from SourceCon 2010 DC
The 5 Levels of Talent Mining from SourceCon 2010 DCThe 5 Levels of Talent Mining from SourceCon 2010 DC
The 5 Levels of Talent Mining from SourceCon 2010 DCGlen Cathey
 
Be Data Informed Without Being a Data Scientist
Be Data Informed Without Being a Data ScientistBe Data Informed Without Being a Data Scientist
Be Data Informed Without Being a Data ScientistPamela Pavliscak
 
LinkedIn Tips For The Biotech Professional
LinkedIn Tips For The Biotech ProfessionalLinkedIn Tips For The Biotech Professional
LinkedIn Tips For The Biotech ProfessionalLinkedIn
 
Intranet Governance
Intranet GovernanceIntranet Governance
Intranet GovernancePebbleRoad
 
Thought leadership and content marketing: how to build a newsroom
Thought leadership and content marketing: how to build a newsroomThought leadership and content marketing: how to build a newsroom
Thought leadership and content marketing: how to build a newsroomFINN
 
Conducting a Market Study & Developing the Business model- delivered at IIT R...
Conducting a Market Study & Developing the Business model- delivered at IIT R...Conducting a Market Study & Developing the Business model- delivered at IIT R...
Conducting a Market Study & Developing the Business model- delivered at IIT R...Amit Ranjan
 
The Connection Between Agility and Emotional Intelligence
The Connection Between Agility and Emotional IntelligenceThe Connection Between Agility and Emotional Intelligence
The Connection Between Agility and Emotional IntelligenceKIT, Inc.
 
Women in Tech: How to Build A Human Company
Women in Tech: How to Build A Human CompanyWomen in Tech: How to Build A Human Company
Women in Tech: How to Build A Human CompanyLuminary Labs
 

What's hot (20)

Toolkit: The Creative Process
Toolkit: The Creative ProcessToolkit: The Creative Process
Toolkit: The Creative Process
 
Positioning And Messaging May 2009
Positioning And Messaging May 2009Positioning And Messaging May 2009
Positioning And Messaging May 2009
 
“Why Content Projects Fail” by Deane Barker - Now What? Conference 2017
“Why Content Projects Fail” by Deane Barker - Now What? Conference 2017“Why Content Projects Fail” by Deane Barker - Now What? Conference 2017
“Why Content Projects Fail” by Deane Barker - Now What? Conference 2017
 
Talent Trends That Are Shaping Small Business Hiring [Webcast]
Talent Trends That Are Shaping Small Business Hiring [Webcast]Talent Trends That Are Shaping Small Business Hiring [Webcast]
Talent Trends That Are Shaping Small Business Hiring [Webcast]
 
Tools For Creativity
Tools For CreativityTools For Creativity
Tools For Creativity
 
Content Measurement and Analytics: Making Positive Change on the Web by Rick ...
Content Measurement and Analytics: Making Positive Change on the Web by Rick ...Content Measurement and Analytics: Making Positive Change on the Web by Rick ...
Content Measurement and Analytics: Making Positive Change on the Web by Rick ...
 
Blitzscaling Session 1: Household Stage
Blitzscaling Session 1: Household StageBlitzscaling Session 1: Household Stage
Blitzscaling Session 1: Household Stage
 
Adaptable Information Workshop slides
Adaptable Information Workshop slidesAdaptable Information Workshop slides
Adaptable Information Workshop slides
 
Data Visualisation: A Game of Decisions
Data Visualisation: A Game of DecisionsData Visualisation: A Game of Decisions
Data Visualisation: A Game of Decisions
 
Talent Sourcing and Matching - Artificial Intelligence and Black Box Semantic...
Talent Sourcing and Matching - Artificial Intelligence and Black Box Semantic...Talent Sourcing and Matching - Artificial Intelligence and Black Box Semantic...
Talent Sourcing and Matching - Artificial Intelligence and Black Box Semantic...
 
Understanding Information Architecture: A Workshop
Understanding Information Architecture: A WorkshopUnderstanding Information Architecture: A Workshop
Understanding Information Architecture: A Workshop
 
Getting Started With User-Centered Content by Emileigh Barnes & Kate Garklavs...
Getting Started With User-Centered Content by Emileigh Barnes & Kate Garklavs...Getting Started With User-Centered Content by Emileigh Barnes & Kate Garklavs...
Getting Started With User-Centered Content by Emileigh Barnes & Kate Garklavs...
 
The 5 Levels of Talent Mining from SourceCon 2010 DC
The 5 Levels of Talent Mining from SourceCon 2010 DCThe 5 Levels of Talent Mining from SourceCon 2010 DC
The 5 Levels of Talent Mining from SourceCon 2010 DC
 
Be Data Informed Without Being a Data Scientist
Be Data Informed Without Being a Data ScientistBe Data Informed Without Being a Data Scientist
Be Data Informed Without Being a Data Scientist
 
LinkedIn Tips For The Biotech Professional
LinkedIn Tips For The Biotech ProfessionalLinkedIn Tips For The Biotech Professional
LinkedIn Tips For The Biotech Professional
 
Intranet Governance
Intranet GovernanceIntranet Governance
Intranet Governance
 
Thought leadership and content marketing: how to build a newsroom
Thought leadership and content marketing: how to build a newsroomThought leadership and content marketing: how to build a newsroom
Thought leadership and content marketing: how to build a newsroom
 
Conducting a Market Study & Developing the Business model- delivered at IIT R...
Conducting a Market Study & Developing the Business model- delivered at IIT R...Conducting a Market Study & Developing the Business model- delivered at IIT R...
Conducting a Market Study & Developing the Business model- delivered at IIT R...
 
The Connection Between Agility and Emotional Intelligence
The Connection Between Agility and Emotional IntelligenceThe Connection Between Agility and Emotional Intelligence
The Connection Between Agility and Emotional Intelligence
 
Women in Tech: How to Build A Human Company
Women in Tech: How to Build A Human CompanyWomen in Tech: How to Build A Human Company
Women in Tech: How to Build A Human Company
 

Similar to Understanding Search

From metasearch to metaservices
From metasearch to metaservicesFrom metasearch to metaservices
From metasearch to metaservicesdswalker
 
Juliette Melton - Mobile User Experience Research
Juliette Melton - Mobile User Experience ResearchJuliette Melton - Mobile User Experience Research
Juliette Melton - Mobile User Experience ResearchWeb Directions
 
Search analytics what why how - By Otis Gospodnetic
Search analytics what why how - By Otis GospodneticSearch analytics what why how - By Otis Gospodnetic
Search analytics what why how - By Otis Gospodneticlucenerevolution
 
Data Informed Design - Good Tech Test - May 2018
Data Informed Design - Good Tech Test - May 2018Data Informed Design - Good Tech Test - May 2018
Data Informed Design - Good Tech Test - May 2018Courtney Clark
 
Usable Language | How Content Shapes The User Experience
Usable Language | How Content Shapes The User ExperienceUsable Language | How Content Shapes The User Experience
Usable Language | How Content Shapes The User ExperienceRandall Snare
 
Search Analytics: Diagnosing what ails your site
Search Analytics: Diagnosing what ails your siteSearch Analytics: Diagnosing what ails your site
Search Analytics: Diagnosing what ails your siteLouis Rosenfeld
 
Power to the People!
Power to the People!Power to the People!
Power to the People!Zef Fugaz
 
Enterprise Search and Findability in 2013
Enterprise Search and Findability in 2013Enterprise Search and Findability in 2013
Enterprise Search and Findability in 2013Findwise
 
Incentive Architecture 1224362486736986 8
Incentive Architecture 1224362486736986 8Incentive Architecture 1224362486736986 8
Incentive Architecture 1224362486736986 8Marianne Sweeny
 
The art of intranet search
The art of intranet searchThe art of intranet search
The art of intranet searchSam Marshall
 
Search analytics what why how - By Otis Gospodnetic
Search analytics what why how - By Otis Gospodnetic Search analytics what why how - By Otis Gospodnetic
Search analytics what why how - By Otis Gospodnetic lucenerevolution
 
Measuring Organization Engagement
Measuring Organization EngagementMeasuring Organization Engagement
Measuring Organization EngagementRonald Widha
 
SERPs: From keyword to click. BrightonSEO (18th September 2015)
SERPs: From keyword to click. BrightonSEO (18th September 2015)SERPs: From keyword to click. BrightonSEO (18th September 2015)
SERPs: From keyword to click. BrightonSEO (18th September 2015)Similarweb
 
Product Anonymous: After Research - Creating Useful & Well Executed Research ...
Product Anonymous: After Research - Creating Useful & Well Executed Research ...Product Anonymous: After Research - Creating Useful & Well Executed Research ...
Product Anonymous: After Research - Creating Useful & Well Executed Research ...Jess Nichols
 
Determining Requirements In System Analysis And Dsign
Determining Requirements In System Analysis And DsignDetermining Requirements In System Analysis And Dsign
Determining Requirements In System Analysis And DsignAsaduzzaman Kanok
 
An Engaging Click ... or how can user engagement measurement inform web searc...
An Engaging Click ... or how can user engagement measurement inform web searc...An Engaging Click ... or how can user engagement measurement inform web searc...
An Engaging Click ... or how can user engagement measurement inform web searc...Mounia Lalmas-Roelleke
 
Search Analytics: Diagnosing what ails your site
Search Analytics: Diagnosing what ails your siteSearch Analytics: Diagnosing what ails your site
Search Analytics: Diagnosing what ails your siteLouis Rosenfeld
 
An Introduction to Usability
An Introduction to UsabilityAn Introduction to Usability
An Introduction to Usabilitydirk.swart
 
Evolution Of Search And Its Impact On Marketing
Evolution Of Search And Its Impact On MarketingEvolution Of Search And Its Impact On Marketing
Evolution Of Search And Its Impact On Marketingmahdaviani
 

Similar to Understanding Search (20)

From metasearch to metaservices
From metasearch to metaservicesFrom metasearch to metaservices
From metasearch to metaservices
 
Juliette Melton - Mobile User Experience Research
Juliette Melton - Mobile User Experience ResearchJuliette Melton - Mobile User Experience Research
Juliette Melton - Mobile User Experience Research
 
People Search
People SearchPeople Search
People Search
 
Search analytics what why how - By Otis Gospodnetic
Search analytics what why how - By Otis GospodneticSearch analytics what why how - By Otis Gospodnetic
Search analytics what why how - By Otis Gospodnetic
 
Data Informed Design - Good Tech Test - May 2018
Data Informed Design - Good Tech Test - May 2018Data Informed Design - Good Tech Test - May 2018
Data Informed Design - Good Tech Test - May 2018
 
Usable Language | How Content Shapes The User Experience
Usable Language | How Content Shapes The User ExperienceUsable Language | How Content Shapes The User Experience
Usable Language | How Content Shapes The User Experience
 
Search Analytics: Diagnosing what ails your site
Search Analytics: Diagnosing what ails your siteSearch Analytics: Diagnosing what ails your site
Search Analytics: Diagnosing what ails your site
 
Power to the People!
Power to the People!Power to the People!
Power to the People!
 
Enterprise Search and Findability in 2013
Enterprise Search and Findability in 2013Enterprise Search and Findability in 2013
Enterprise Search and Findability in 2013
 
Incentive Architecture 1224362486736986 8
Incentive Architecture 1224362486736986 8Incentive Architecture 1224362486736986 8
Incentive Architecture 1224362486736986 8
 
The art of intranet search
The art of intranet searchThe art of intranet search
The art of intranet search
 
Search analytics what why how - By Otis Gospodnetic
Search analytics what why how - By Otis Gospodnetic Search analytics what why how - By Otis Gospodnetic
Search analytics what why how - By Otis Gospodnetic
 
Measuring Organization Engagement
Measuring Organization EngagementMeasuring Organization Engagement
Measuring Organization Engagement
 
SERPs: From keyword to click. BrightonSEO (18th September 2015)
SERPs: From keyword to click. BrightonSEO (18th September 2015)SERPs: From keyword to click. BrightonSEO (18th September 2015)
SERPs: From keyword to click. BrightonSEO (18th September 2015)
 
Product Anonymous: After Research - Creating Useful & Well Executed Research ...
Product Anonymous: After Research - Creating Useful & Well Executed Research ...Product Anonymous: After Research - Creating Useful & Well Executed Research ...
Product Anonymous: After Research - Creating Useful & Well Executed Research ...
 
Determining Requirements In System Analysis And Dsign
Determining Requirements In System Analysis And DsignDetermining Requirements In System Analysis And Dsign
Determining Requirements In System Analysis And Dsign
 
An Engaging Click ... or how can user engagement measurement inform web searc...
An Engaging Click ... or how can user engagement measurement inform web searc...An Engaging Click ... or how can user engagement measurement inform web searc...
An Engaging Click ... or how can user engagement measurement inform web searc...
 
Search Analytics: Diagnosing what ails your site
Search Analytics: Diagnosing what ails your siteSearch Analytics: Diagnosing what ails your site
Search Analytics: Diagnosing what ails your site
 
An Introduction to Usability
An Introduction to UsabilityAn Introduction to Usability
An Introduction to Usability
 
Evolution Of Search And Its Impact On Marketing
Evolution Of Search And Its Impact On MarketingEvolution Of Search And Its Impact On Marketing
Evolution Of Search And Its Impact On Marketing
 

More from Christina Wodtke

Game Design Fundamentals: The Formal Elements
Game Design Fundamentals: The Formal ElementsGame Design Fundamentals: The Formal Elements
Game Design Fundamentals: The Formal ElementsChristina Wodtke
 
Comunication & Storytelling for Product Managers (and anyone else)
Comunication & Storytelling for Product Managers (and anyone else)Comunication & Storytelling for Product Managers (and anyone else)
Comunication & Storytelling for Product Managers (and anyone else)Christina Wodtke
 
Influence Without Authority
Influence Without AuthorityInfluence Without Authority
Influence Without AuthorityChristina Wodtke
 
Make the Complex Clear with Maps and Models
Make the Complex Clear with Maps and ModelsMake the Complex Clear with Maps and Models
Make the Complex Clear with Maps and ModelsChristina Wodtke
 
Design Strategies for Understanding
Design Strategies for UnderstandingDesign Strategies for Understanding
Design Strategies for UnderstandingChristina Wodtke
 
Visual Thinking Stanford Continuing Studies
Visual Thinking Stanford Continuing StudiesVisual Thinking Stanford Continuing Studies
Visual Thinking Stanford Continuing StudiesChristina Wodtke
 
Lecture 010 Polishing the UI
Lecture 010 Polishing the UILecture 010 Polishing the UI
Lecture 010 Polishing the UIChristina Wodtke
 
Lean Teams are Learning Teams
Lean Teams are Learning TeamsLean Teams are Learning Teams
Lean Teams are Learning TeamsChristina Wodtke
 
Game Design Fundamentals Megadeck
Game Design Fundamentals MegadeckGame Design Fundamentals Megadeck
Game Design Fundamentals MegadeckChristina Wodtke
 
Visual Thinking: Working with Pictures
Visual Thinking: Working with PicturesVisual Thinking: Working with Pictures
Visual Thinking: Working with PicturesChristina Wodtke
 
Design the team you need to succeed
Design the team you need to succeedDesign the team you need to succeed
Design the team you need to succeedChristina Wodtke
 
Class 6 Identifying and Validating Assumptions
Class 6 Identifying and Validating AssumptionsClass 6 Identifying and Validating Assumptions
Class 6 Identifying and Validating AssumptionsChristina Wodtke
 
Teaching Game Design to Teach Interaction Design
Teaching Game Design to Teach Interaction DesignTeaching Game Design to Teach Interaction Design
Teaching Game Design to Teach Interaction DesignChristina Wodtke
 
The Creative Entrepreneur: Stanford Class2 Needfinding
The Creative Entrepreneur: Stanford Class2 NeedfindingThe Creative Entrepreneur: Stanford Class2 Needfinding
The Creative Entrepreneur: Stanford Class2 NeedfindingChristina Wodtke
 
The Creative Entrepreneur: Stanford Class4 From story to offering
The Creative Entrepreneur: Stanford Class4 From story to offeringThe Creative Entrepreneur: Stanford Class4 From story to offering
The Creative Entrepreneur: Stanford Class4 From story to offeringChristina Wodtke
 

More from Christina Wodtke (20)

Game Design Fundamentals: The Formal Elements
Game Design Fundamentals: The Formal ElementsGame Design Fundamentals: The Formal Elements
Game Design Fundamentals: The Formal Elements
 
Comunication & Storytelling for Product Managers (and anyone else)
Comunication & Storytelling for Product Managers (and anyone else)Comunication & Storytelling for Product Managers (and anyone else)
Comunication & Storytelling for Product Managers (and anyone else)
 
Influence Without Authority
Influence Without AuthorityInfluence Without Authority
Influence Without Authority
 
Make the Complex Clear with Maps and Models
Make the Complex Clear with Maps and ModelsMake the Complex Clear with Maps and Models
Make the Complex Clear with Maps and Models
 
It's complicated
It's complicatedIt's complicated
It's complicated
 
Reboot Your Team
Reboot Your TeamReboot Your Team
Reboot Your Team
 
Design Strategies for Understanding
Design Strategies for UnderstandingDesign Strategies for Understanding
Design Strategies for Understanding
 
Visual Thinking Stanford Continuing Studies
Visual Thinking Stanford Continuing StudiesVisual Thinking Stanford Continuing Studies
Visual Thinking Stanford Continuing Studies
 
Lecture 010 Polishing the UI
Lecture 010 Polishing the UILecture 010 Polishing the UI
Lecture 010 Polishing the UI
 
WIAD Boston
WIAD BostonWIAD Boston
WIAD Boston
 
Lean Teams are Learning Teams
Lean Teams are Learning TeamsLean Teams are Learning Teams
Lean Teams are Learning Teams
 
Game Design Fundamentals Megadeck
Game Design Fundamentals MegadeckGame Design Fundamentals Megadeck
Game Design Fundamentals Megadeck
 
Visual Thinking: Working with Pictures
Visual Thinking: Working with PicturesVisual Thinking: Working with Pictures
Visual Thinking: Working with Pictures
 
Design the team you need to succeed
Design the team you need to succeedDesign the team you need to succeed
Design the team you need to succeed
 
Class5 Business Design
Class5 Business DesignClass5 Business Design
Class5 Business Design
 
Class 6 Identifying and Validating Assumptions
Class 6 Identifying and Validating AssumptionsClass 6 Identifying and Validating Assumptions
Class 6 Identifying and Validating Assumptions
 
Making the Complex Clear
Making the Complex ClearMaking the Complex Clear
Making the Complex Clear
 
Teaching Game Design to Teach Interaction Design
Teaching Game Design to Teach Interaction DesignTeaching Game Design to Teach Interaction Design
Teaching Game Design to Teach Interaction Design
 
The Creative Entrepreneur: Stanford Class2 Needfinding
The Creative Entrepreneur: Stanford Class2 NeedfindingThe Creative Entrepreneur: Stanford Class2 Needfinding
The Creative Entrepreneur: Stanford Class2 Needfinding
 
The Creative Entrepreneur: Stanford Class4 From story to offering
The Creative Entrepreneur: Stanford Class4 From story to offeringThe Creative Entrepreneur: Stanford Class4 From story to offering
The Creative Entrepreneur: Stanford Class4 From story to offering
 

Recently uploaded

UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur DubaiUAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubaijaehdlyzca
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGpr788182
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting
 
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTSDurg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTSkajalroy875762
 
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateNew 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateCannaBusinessPlans
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1kcpayne
 
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...pujan9679
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with CultureSeta Wicaksana
 
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...pujan9679
 
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book nowGUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book nowkapoorjyoti4444
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAITim Wilson
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingNauman Safdar
 
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGpr788182
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistanvineshkumarsajnani12
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon investment
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon investment
 
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service AvailableNashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Availablepr788182
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwaitdaisycvs
 

Recently uploaded (20)

UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur DubaiUAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail AccountsBuy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail Accounts
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTSDurg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
 
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateNew 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck Template
 
HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
 
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book nowGUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service AvailableNashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 

Understanding Search

  • 2.
  • 3. This is not search
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 13.
  • 14.
  • 15.
  • 16.
  • 18.
  • 19.
  • 20.
  • 21. One more word Machine Disambiguation
  • 22. Human disambiguation How do you use editorial to best effect? Humans don’t scale.
  • 23.
  • 24. Zipf curve (for search) Most common searches (head) Least common searches (tail) Maria Sharapova Jennifer Lopez Britney Spears Zipf Curve Tammy Baldwin Martin Nisenholtz
  • 25.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33. NYTD deconstruction No results above the fold! What does this do? Tabs unclear, invisible What is this doing? Could this be more relevant? Takes up a lot of room– is it being read?
  • 34. Below the fold… Three columns! Is this the info people need to decide to click? Are these read? Are these read every time?
  • 35. Bottom of page Useful– can I get it sooner? Slow pagination People reach this point because they have failed… how can you help them recover?
  • 36.
  • 37.
  • 38.
  • 39.