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Search Analytics What? Why? How? Otis Gospodneti ć   –   Sematext International
About Otis Gospodneti ć ,[object Object]
Author: Lucene in Action 1 & 2
Entrepreneur: Sematext, Simpy
About Sematext ,[object Object]
Big Data  (Hadoop, HBase, Voldemort...)
Web Crawling  (Nutch)
Machine Learning  (Mahout)
Agenda ,[object Object]
What
Why
Reports
What is Search Analytics? ,[object Object]
Output: reports – over time
Next: actions
The means, not the goal
Ongoing, not one-off
Search Analytics and SEO ,[object Object]
SA can help with SEO
Search vs. Web Analytics ,[object Object]
Hand in hand
Ideally you can relate data from both or even unify it
Why Search Analytics? ,[object Object]
Supports (re)design, navigation choices
Helps with content acquisition & enhancement
Improve search experience
Mula
Report Groups ,[object Object]
Actionable vs. non-actionable
Failures ,[object Object]
Low query CTR

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Search analytics what why how - By Otis Gospodnetic

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