Juliette Melton - Mobile User Experience Research


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Most user experience research takes place sitting behind a computer. And yet these days, most networked experiences are happening on mobile devices. Some common user experience research methods work well in a mobile environment — others don’t. In this talk, Juliette Melton will guide you through how to use some great existing research methods in a mobile context, how to incorporate some new (and fun!) methods into your arsenal, and propose next generation tools and services to make mobile user experience research even better.

Juliette has ten years of experience building, managing, and researching digital environments and is a human factors researcher based at IDEO in San Francisco. She’s deeply interested in the intersections between digital culture, learning, and communication. Her work has spanned a broad range of industries including social media, casual gaming, education administration, electronic publishing, corporate banking, computer hardware, and public health.

Community education — through workshops, lectures, and writing — is an important part of her work. Remote user experience methods, agile project management, and research program planning are frequent topics.

Juliette holds an MEd from the Technology, Innovation, and Education program at the Harvard Graduate School of Education where she focused on developing models for innovative networked learning applications. She also has a BA in Comparative Literature from Haverford College.

Follow Juliette on Twitter: @j

Published in: Technology

Juliette Melton - Mobile User Experience Research

  1. 1. Mobile UserExperience Research Juliette Melton IDEO
  2. 2. flickr.com/coldtaxi
  3. 3. 3 thingsWrite this down, we’re coming back to it.
  4. 4. What do we mean by “research?”
  5. 5. What do we mean by “research?”InspirationFixing
  6. 6. What do we mean by “research?”Inspiration (formative research)Fixing (usability testing and analytics)
  7. 7. What do we mean by “research?”Getting the right idea...... getting the idea right
  8. 8. Getting the right idea...
  9. 9. Media Diary Distance done right
  10. 10. flickr.com/zzd
  11. 11. Punchcut Diary StudyUsers generate data all the time.People produce rich data.Don’t exclude participants unnecessarily.
  12. 12. Paper iPhone Early-stage prototyping
  13. 13. flickr.com/stelladauer
  14. 14. Getting the right idea...A quick formative research exercise
  15. 15. A quick note onconcept validation
  16. 16. ...getting the idea right
  17. 17. InstagramLessons in Beta distribution
  18. 18. MeexoMoving fast
  19. 19. AOL MailTesting iteratively, internally
  20. 20. Medical Reference Has to be right before release
  21. 21. The Smallest Mobile Physical usability
  22. 22. ...getting the idea right
  23. 23. Usability BasicsFind some participantsAsk them good questionsMake sure the findings get to the right peopleRepeat!
  24. 24. ParticipantsExisting users? (Twitter, newsletters)Potential users? (Craigslist, flyers, MechanicalTurk)
  25. 25. Good Questions“What are you goals and frustrations today?”“Here’s this thing. I’m just going to watch youuse it.”“How many people signed up for this lastmonth? How many of them completed thesignup process?”
  26. 26. Three questions to avoidFutureHow they’d design a serviceAsking by providing their reason - Jared Spool
  27. 27. Sharing the findingsGood idea: brief topline, longer report only ifnecessaryBad idea: Long report hanging out as anattachment in someone’s email
  28. 28. Sharing the findingsGood idea: talk directly to whoever’sresponsible for making that changeBad idea: expecting colleagues to payattention to research
  29. 29. Make it repeatablePlan appropriately for your organization’sgoals -- guerilla-style or formal? Conferenceroom or testing lab?
  30. 30. Internal traction
  31. 31. AgileParallel research trackRegularly planned research sessionsResearch looks both backwards and forwardsFocus on product qualityExpectation that the project will shift course
  32. 32. Agile UXR Sample Schedule
  33. 33. Back to your 3 things...How will you get the right idea and get the idea right?
  34. 34. What’s nextScreensharingData
  35. 35. Special thanks to...Blake Engel, PunchcutDav Yaginuma and Romain David, MeexoRon Goldin, AkkuCarla Borsoi and Krista Sanders, AOLMike Krieger, InstagramBrynn Evans, UX Researcher
  36. 36. Thanks! Juliette Melton jmelton@ideo.com @j