These are the slides from a talk I delivered at IIT Roorkee (India) on 15th Sep,07. The talk was titled - "Conducting a Market Study & Developing the Business Model". I used our experience with slideshare to illustrate some of the points covered in the presentation. The event was organised by the entrepreneurship cell at IIT Roorkee. Roorkee is incidentally, India's oldest engineering college and it was a real pleasure visiting its campus.