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Search Analytics: Diagnosing what ails your site

Louis Rosenfeld
Louis Rosenfeld
Louis RosenfeldPublisher at Rosenfeld Media

Lou Rosenfeld's presentation on search analytics, given at Michigan UPA, January 17, 2007.

Search Analytics: Diagnosing what ails your site

1 of 31
Search Analytics: Diagnosing what ails your site Michigan UPA Ann Arbor, Michigan January 17, 2007 Louis Rosenfeld www.louisrosenfeld.com www.rosenfeldmedia.com/books/searchanalytics
About Me ,[object Object],[object Object],[object Object],[object Object],[object Object]
AOL Searcher #4417749 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],NY Times , August 9, 2006:  “A Face Is Exposed for AOL Searcher No. 4417749”
Our Inadvertent Search Analytics Education, courtesy AOL  ,[object Object],650,000 searchers 21,000,000 queries
Anatomy of a Search Log (from Google Search Appliance) ,[object Object],[object Object],[object Object],[object Object],Full legend and more examples here: http://www.rosenfeldmedia.com/books/searchanalytics/blog/log_sample_google_appliance/
Sample Query Analysis Report Download template here: http://www.rosenfeldmedia.com/books/searchanalytics/blog/free_ms_excel_template_for_ana/
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  • 1. Search Analytics: Diagnosing what ails your site Michigan UPA Ann Arbor, Michigan January 17, 2007 Louis Rosenfeld www.louisrosenfeld.com www.rosenfeldmedia.com/books/searchanalytics
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  • 6. Sample Query Analysis Report Download template here: http://www.rosenfeldmedia.com/books/searchanalytics/blog/free_ms_excel_template_for_ana/
  • 7. The Head, the Long Tail, and the Interesting Stuff in Between Sorting queries by frequency results in a Zipf Distribution Can we improve performance for the most popular queries?
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