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Meetings
Management
Obtain Visibility & Control
Why?
Does your company care about a consistent
end user experience?
Are you responsible for meetings in any capacity?
Does your company have compliance or
regulatory needs?
How much are meetings really costing you?
1-3%
of a corporations total revenue is
spent on meetings and events
2012 Aberdeen Group
24%
of the average
B2B marketing
budget is focused
on events
website
19%
data sources
10%
telemarketin
g
6%
PPC
8%
Syndication
6%
display ads
9%
tradeshows
15%
events
9%
print
12%
webinars
6%
other
1%
Forrester Research, Inc.
What does it look like?
As easy or complex as you need
Ability to scale as necessary as your
program grows
Approved
Denied
(requestor
notified)
Denied
(requestor
notified)
Under $10,000
Departmental Approval
Required
Over $10,000
Finance
Approval Required
Confirmation
to requestor
Request automatically
becomes a meeting
Online registration site
launches
Sourcing agent logs in
and completes sourcing
process
Confirmation
to requestor
Notification sent to
sourcing agent and
meeting planner
Requester
System
Approver
Sourcing Agent
Planner
Corporate Services
(No approval required)
All Other Departments
(Approval required: Process
contingent on meeting budget)
Meeting request
submitted
Request automatically
becomes a meeting
Requester
completes and
submits MRF
Sally
Smith
ssmith@orangecorp.com
Marketing
$50,000
$20,000
Mid-Atlantic Regional Meet
Aug 18 2014
Aug 20 2014
Mid-Atlant
Mid-Atlantic
Business Events
Marketing
Meeting Request Email Notification
Create
Customized
Meeting
Request Forms
…
but what
is next?
Easy to
manage
procurement
Citi Card Integration
Product
Demonstration
In closing…
Value for meetings commodity
is changing
Determine what works for
your company
Cvent has a platform of solutions
to assist
Thank You

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Meetings Management

Editor's Notes

  1. Leadership: Attitude, Function, and Style -- 2001 Page 7
  2. Leadership: Attitude, Function, and Style -- 2001 Page 8