Learn more about the planner perspective as shared at our Cvent CONNECT conference in order to better serve your clients and drive more group business at your hotel or property.

1. Planner
Perspective

2. Agenda
Planners’ Perspective
on Group Business
Sourcing Platforms
SpeedRFP
Technology

3. Planners’ Perspective
on Group Business

4. 63%
don’t have a preferred venue
in mind when starting their
venue sourcing process
57%Are uncertain of their budget
Zero Moment of Truth
Stimulu
s
Search
Read
Reviews
Watch Videos
Ask Your
Network
Shelf
(ZMOT)

5. RFPs Received v. Venue Listing
Venue Listing
RFPsReceived

6. Your
Profile is a
Virtual
Site Visit

7. Don’t Get
Filtered Out
of Searches
Ensure key stats
are accurate:
• Star Rating
• Distance
from airport
• Meeting Space
• Sleeping Rooms

8. The Value
of Profile
Completeness
45% of venues on
Cvent have profile
completeness scores
of 90% or greater
These venues receive
78% of the total RFP
volume and 82% of all
RFPs awarded

9. 41%
Planners are 18-34
years old
GEN Y
is on the rise

10. Online Sourcing Tool 38%
Search Engine 29%
Direct to Venue 17%
Peer Recommendation 12%
Other 4%
38% of planners begin their venue
sourcing with an online sourcing tool
17% start their venue sourcing
directly with a venue

11. Two Digital Group Gateways
Sourcing
Platforms
brand.com

12. Sourcing
Platforms

13. Cvent Hospitality Cloud
Multiple RFP Generating Solutions Connected to a Single System
Corporate/Enterprise/
Third-Party Audience
Luxury Audience
Occasional Meetings Audience

14. Cvent Supplier
Network Redesign

15. Cvent
Supplier
Network
Search
Redesign
Complete redesign of
search and venue profiles
Mobile optimized to
work on mobile devices
and desktop
New search opportunities
including maps and
curated lists

16. CSN Search Redesign
Finding
venues
and
sending
RFPs will
be easier
than ever

17. CSN Search Redesign
Finding
venues
and
sending
RFPs will
be easier
than ever

18. CSN Search Redesign
Finding
venues
and
sending
RFPs will
be easier
than ever

19. CSN Search Redesign
Finding
venues
and
sending
RFPs will
be easier
than ever

20. Responsive & Mobile Friendly

21. SpeedRFP
Technology

22. Pain Points
for Hoteliers with
In-house eRFP Solution
RFP Form is
difficult to find
High
abandonment rate
Not cleaning enough
information from basic
RFP forms

23. Pain Points
for Hoteliers with
In-house eRFP Solution
RFP Form is
difficult to find
High
abandonment rate
Not cleaning enough
information from basic
RFP forms

24. Pain Points
for Hoteliers with No
eRFP Solution
No way of capturing
meeting opportunities
coming to your
website
Driving planners to the
competition

25. A cloud-based RFP system that allows
meeting planners to submit RFPs on
your hotel’s website

26. Smart Form
Technology
3 Forms in 1: meeting,
wedding, social
Intuitive
account creation
Minimum
required fields
Easy to copy & clone
Automatic updates

27. Why
SpeedRFP?
Simple solution,
optimized for conversion
Tracking and reporting
improves sales
efficiency
No development
required – go live
in minutes
89%
Of planners are direct,
not third-party

28. SpeedRFP Button Out of the Box

29. SpeedRFP Button Customized

30. Hotel del Coronado saw a
63% Growth
in Group Room Nights
26,872
With
SpeedRFP
*Data compiled over same 4 month span YOY
Total Room Nights

31. MGM Resorts International saw a
142% Growth
in Group Room Nights
271,571
With
SpeedRFP
*Data compiled over same 4 month span YOY
Total Room Nights

32. Future Enhancements
Responsive
Design
Localization
(Language &
Currency)
Customizable
Style & Fields

33. Key
Takeaways
eRFP technology
continues its
massive growth
Cvent continues to
innovate on its
sourcing platforms
to attract more
planners
Ensure your website
is fully optimized to
convert planners

34. Thank You