AIESEC in Poalnd Expansion Model - 2015/16

1. AIESEC in POLAND
Expansion model

2. CONTENT
1. Growth model
2. Type of Expansions in Poland
3. Process overview
4. Market Research (University City | process | channels)
5. University Sales
6. First EB
7. Allocation of Host LC
Expansionmodel

3. GROWTH MODEL
iGCDP
1 <140
2 91-140
3 36-90
4 0-35
- Realization of International Kindergarten, Kid-speak, World
Talks as a priority.
- Realization of whole national portfolio after realizations of
IK+KS/WT
- Focus on may-june; september-october; january-february
realizations
- Tracking of LEAD-delivery
- Work with level-1 and level-2 CY-partners only - 1 LC2LC
cooperation
- Opening of forms in 4 month before realization
- Work with level-1 and level-2 CY-partners only
- 1 LC2LC cooperation
- Opening of forms in 4 month before realization
operations
1
Growth model

4. GROWTH MODEL
Basic education on sales
Basic education on matching (expa)
Basic education on delivery (S&S)
Deep explanation of LDM and LEAD for OCPs
team minimums full implementation
No strong coop from MKT
National sales-proposals
National materials for Global Host promotion
Internal buddy recruitment system
Income from TN-takers
No money for hosting
Hosting is covered by TN-takers
FINANCE
Start of iGCDP in LC
Involvement in iGCDP delivery
of whole local chapter
CULTURE
Low engagement of structures
Low understanding of AIESEC
No experience in operations
No or bad branding in market
1 LC VP, responsible for this area
(OCP+5OCs) per 12 Exchanges
3 teams per year (according to peaks)
Project-based structure
VP iGCDP works operationally (learning by
doing)
OS
1
Growth model

5. IG
Are new entities aim to become
fully independent entity.
IT is first stege of entity
development.
IS AN Dependent entity that is
part of LC structer AIM to
increase LC performance in one
specyfic program.
It is an entity that possibly can
become LC.
Market EXPANSION is a strategy to
growth in particular programme
without crwating additional chaprter
of LC.
LC is doing ME choosing
projects/members specializing in
increasing LC reach
• Focus on X programmes
• Aim to become independent
entity
• Done by LC with MC support in
new cities
• Doing [50] X in 1 year
• Focus on OGX
• Will not become independent
entity
• Driven by Lc
• Lcs with expansion potential and
high organizational health
• Focus on icx
• Driven by LC
• Realization of particular projects
• Can be driven by every lc
SU ME
2
expansions

6. Strategy taken by LC to increase results in ICX program to build bigger impact in local
environment and have bigger market share.
CRITERIA:
• LC IS USING POTENTIAL IN OWN CITY
• LC RESOURCES [MEMBERS and $]
LC & SU structure :
SUPPORT SYSTEMS
• MCVP LCD
• MCVP X RESPONSIBLE
• NST
2
Market
expansion

7. CRITERIA:
• TYPE OF UNVERSITY
• University LOCATION
• Closest LC potential
• $ situation
LC & SU structure :
SUPPORT SYSTEMS
• MCVP LCD
• MC AREA RESPONSIBLE
• NST
ENTITY LOCALIZED IN UNVERSITY that can bring GROWTH IN Exchange program for LC
with main aim to do SUPPORT LC DEVELOPMENT THRU FOCUSING ON SPECIFIC
PROGRAME.
2
Specialized unit

8. IG structure (initial) :
ENTITY LOCALIZED IN NEW VERGIN AREA with potential
to become #tier1 in the future.
CRITERIA:
•Market potential
•University potential
•Closest LC potential
2
SUPPORT SYSTEMS:
• MCVP LCD
• MSC
• LC VP RESPONSIBLE
TIATIVE GROUPS

9. Research
• Market potential
• Exchange + membership
Approach
the Uni.
• Proposal
• Contract
Recs of 1st
EB
• Focusing on iGP
• Informal branding (through friends) etc.
EB training
• Focused ELD training
• Plan & execution framework tools
3
PROCESS OVERVIEW

10. Specific
coaching
• Host LC
• NST & MC
Check
points
• Monthly
• Bi weekly skypes
• Quarterly visits
Official
expansion
• Fulfilling criteria
• Setting up LC processes
Becoming
LC
• Yaaay! 
3
PROCESS OVERVIEW

11. CITY:
• LOCATION
• MAJOR INDUSTRIES
• PKB
• AVREAGE SALARY
• CITY STATUS
UNIVERSITY:
• Students population
• Top courses
• Rank of UNIVERSITY
• OTHER ORGANIZATIONS ACTIVITIES
• UNIVERSITY CULTURE
PROCESS: What to research?
- Student population size
- Background of student
- What kind of other exchange
opportunities students of this university
have
- University culture
CHANNELS:
• Google/Wikipedia
• University website
• Cold-calling reaserch
• Visiting univerity [open day][
4
MARKET RESEARCH

12. EMAIL TEMPLATE:
Warszawa, [data]
Bartłomiej Lewandowski
bartlomiej.lewandowski@aiesec.net
tel. 882 317 651
Szanowny Pan
[dziekan wydziału Ekonomii/Rektor Uniwersytetu]
Jako przedstawiciel organizacji AIESEC Polska chciałbym zwrócić się z uprzejmą prośbą o rozważenie
rozpoczęcia współpracy pomiędzy AIESEC oraz [nazwa uczelni]. Nazywam się Bartłomiej Lewandowski
– w organizacji AIESEC pełnię funkcję wice przewodniczącego do spraw rozwoju organizacji poprzez
kreację nowych oddziałów lokalnych.
AIESEC to globalna organizacja prowadzona przez młodych ludzi, która od ponad 65lat realizuje
program praktyk i wolontariatów, docierając do 124 krajów i terytoriów. W Polsce jesteśmy obecni w
17 największych ośrodkach akademickich, gdzie poprzez realizowane projekty i pracę zespołową
umożliwiamy studentom rozwój osobisty i profesjonalny. Kształtujemy wśród nich postawę
przedsiębiorczości oraz umiejętności komunikacyjne. Rozwijamy przyszłych liderów, którzy w
odpowiedzialny sposób będą wpływali na swoje lokalne otoczenie.
Jednym z celów strategicznych działu rozwoju AIESEC Polska jest zwiększenie zasięgu działania
organizacji i umożliwienie zdobywania doświadczenia liderskiego oraz kreowanie pozytywnego wpływu
na społeczeństwo studentom z całej polski poprzez projekty realizowane przez naszych członków.
Chcielibyśmy poznać Państwa dostępność na spotkanie, w czasie, którego
zaprezentujemy działalność organizacji, strategię rozwoju oraz wizję AIESEC [nazwa miasta/uczelni].
W AIESEC wierzymy, że wszyscy młodzi ludzie powinni poszerzać swoje możliwości poprzez
aktywną działalność w organizacji, dzięki, której zdobędą wartościowe doświadczanie i przyczynią się
rozwoju liderstw. Jako organizacja AIESEC chcielibyśmy rozpocząć razem z Państwa Uniwersytetem
kreowanie młodych liderów w [nazwa miasta].
Bartłomiej Lewandowski
AIESEC Polska
Wiceprzewodniczący ds. rozwoju organizacji
PROCESS:
1.GENERATING LEADS
• Research
• INTERESTED Students
• ALUMNI/BOA
2. FIRST MEETING
• What are University needs and future
envision of university
• AIESEC as a solution for those problems
• How we do that – plans for new entity
development
• Benefits of AIESEC programs (students
stories)
• Share of personal stories
3. Subsequent meetings:
• Address any concerns raised by university
• Details setting connected with recruitment
• Set proposal recruitment timeline
4. Sign of AIESEC – UNIVERSITY CONTRACT
5
UNIVERSITY
SALES

13. RECRUITMENT:
- Do on university campus [social media, stands, fliers, posters}
- Info session for students
- online application for EB
- selection process
SELECTION:
- create a diverse selection board of MC, NST, host LC members
- simple majority voting and discussion
- inform selected EB members
TRAINING:
- HOST LC, NST or MC is delivering training for new EB
- education should focus on primarily AIESEC knowledge and operational basics to run programs
- subsequent trainings can be called as necessary6
FIRST EB

14. Host LC is chosen based on application form. Application form will be released in the beginning of MC term and
beginning of the year.
MCVP LCD, MCVP OD and MCP are making decision to allocate LC for expansion.
MC can decide to run opening of new Local entity by own resources, if any LC will fulfill requirements of hosting
LC.
EXPANSION WORK:
Governance: EB Structure recruitment support, Legislation, members recruitment
Operations: TXP Processes, Marketing/PR Activity, Exchange, XPP Compliance (and tracking), Operational
Reporting
Financial: Financial Management Structure (Money Management Responsible, Budgeting and Accounting),
Exchange Generated Revenue – Profit Sharing Model ( to create)
Coaching: Allocation, Frequency, Reporting, Expansions NST, Host LCVP Expansions (exchange responsible),
Expansion Entity Coach, Functional MCVP’
THIS STUFF HAPPEN WITH PARTICIAPTION OF MC HOST LC AND NST7
Host lc allocation