Instant digital incentives are changing market research by slashing project costs, speeding up research execution, expanding global reach, ensuring compliance, and keeping participants happy. Digital incentives eliminate manual tasks associated with physical incentives. They allow researchers to send rewards instantly in large quantities from a single portal with detailed tracking. This improves the respondent experience through immediate delivery on any device and drives higher retention and referrals. Rybbon offers a complete incentives management solution that supports this new model with a full range of digital incentives and project management tools.

1. 5 Ways
Instant Incentives are
changing Market Research.

2. About our speaker
Jignesh Shah
CEO @ Rybbon: Incentives Management for Market Research
20 years inTechnology & Marketing
Supported MR projects atWBA, SAP, Forward Financials and Balboa

3. Physical incentives are inefficient and expensive administrative burden
 Hours expended on
– manual purchase, preparation and dispatch
– tracking and tallying incentives against projects and
clients
– resolving errors and delays in delivery to participants
 Unhappy participants due to delays
 International incentives are hard
 Insufficient tracking & visibility for audits &
compliance
3
$7-$12
per incentive.
OpportunityCost of not
investing these dollars
to grow your core
business.
+

4. Digital Incentives
E-Gift Cards Virtual Prepaid Digital Payments Card-less Cash

5. How Instant Incentives Work
Buy Send Track
Project 1
Project 2
Project x
.
.
.
Branding & Customization
Management & Reporting
Survey / Participant Database Integration

6. 5 Ways Instant Incentives are changing Market Research
1. Slashing project management burden and cost
2. Speeding up research execution
3. Expanding Reach to Global Participants
4. Complying with regulations and audit requirements
5. Keeping Participants Happy

7. 1. Slashing Project Management Burden & Cost
505
115
Example: Administrative overhead to send 3,000 incentives per year.
Virtual Prepaid
by Email
Mailing
Checks
75%
hours
hours

8. Digital incentives eliminate manual, time consuming tasks

9. 2. Speeding up Research project execution
Organize & Send 1 or 1,000 rewards in minutes
 Load & manage recipient lists by Project
 Add recipients to payout project as and
when needed
 Automate by integrating directly into
survey and data collection systems.
Great for qualitative research and
multi-week studies!
Project 3
$ $
$ $ $
Project 2
$ $ $
Project 1
$ $ $$ $
$

10. 3. Expanding reach to global participants
VirtualVisa Prepaid
Delivered by Email
Accepted in 150+ Countries

11. 4. Complying with Regulations & Audit requirements
Regulations. Example:
Internal Policies, Checks & Balances

12. 4. Complying with Regulations & Audit requirements
 One portal for tracking all incentives
 Detailed tracking of each incentive
sent
 Automate reporting by client,
project and recipient
Support Regulation Compliance
Support Internal Policies & Monitoring
✓
✓

14. 5. Instant reward delivery = Happy Respondents
 Immediate delivery
 Any device
 More respondent retention
 More referrals
14

15. Offer respondents Speed and Choice
15
Receive Now.
No waiting.
Susan, thank you for your participation. Please choose
how you would like to receive your reward.
Receive a
check by
mail.
Completes in
10-15 days.
$50
Receive Now.
No waiting.

16. Strengthen personal connection with customized reward experience
 Reward arrives from your email
address
 Present with your unique voice &
messaging
 Drive engagement, offer:
– Sign up as panel member
– Refer another respondent
– Sign up for Newsletter
16

17. Meet Rybbon: Complete Incentives Management
 Full Range of Incentives:WorldwideVisa,
Gift Cards, Checks
 Project-based Incentives Management
 Instant delivery by email
 Detailed rewards & cost tracking

18. Q&A
Complete Incentives Management
See Demo: www.rybbon.net