UFI ICT Award 2010 presentation for Messe Muenchen International, Munchen, Germany By: Ulrich Besch, Head of Visitor Management

1. UFI ICT AWARD 2010 Customer Relationship Management for Exhibitions Paris, April 30 / Ulrich Besch

4. Strategy & Business Model

5. The traditional information sources had to be complemented by aspects of the “ Digital Body Language ” Campaign Management Social Media & SEM Website Behavior SMS Lead Tracking Call Center Access Control Registration & Ticket Shop

6. All the information sources have to be tightly interlocked to build the strong foundation for targeted communication SMS

7. Visitor Database Strategy & Business Model

10. Data Quality Visitor Database Strategy & Business Model

12. Campaign Management Data Quality Visitor Database Strategy & Business Model

13. Reporting now is done via graphical dashboards ; easy comparison over time and across business units

15. Campaign Management Data Quality Visitor Database Reporting Strategy & Business Model

16. Congress (EBMS Integration) Exhibitor & Press International roll-out Campaign Management Data Quality Visitor Database Reporting Strategy & Business Model

17. A dedicated and motivated team with members from various business units was the most important success factor Campaign Management Selection/Segmentation Performance Measurement Visitor- marketing Innovation-management Best Practice Transfer Products & Services Touchpoint-Management Data purchase/ -rental Data care Key figures / BI Information-management Visitor Management Chairman & CEO MANDATORY + RECOMMENDED Standards / Processes / Tools Business Units Central Units

18. T E A M Congress (EBMS Integration) Exhibitor & Press International roll-out Campaign Management Data Quality Visitor Database Reporting Strategy & Business Model

19. ViVa is a great success and exceeded the expectations of the business plan

20. ANHANG