Technological strategies for engaging your community

Technological Strategies for Engaging Your Community
Dr. Curtis R. Rogers, Communications Director
SC State Library crogers@statelibrary.sc.gov
County Clerks to Council Training Program October 12, 2011

agenda
Overview (interactive vs. talking head)
Video
Questions & Answers
No scheduled break – we’ll break when everyone wants to
Examples & Resources - show and tell
Group Exercises with Review

Bloom’s Taxonomy
What you’re actually going to be doing today when you learn about new ways of communicating with your communities.

What are your
first thoughts?

How is local government changing?

What are your
first thoughts?

Review of SC County Government Web Sites for Social Media Logos (August 2011)

But how do you find the time?

Easy answer/difficult to do…
STOP DOING WHAT NO LONGER IS EFFECTIVE OR WORKS AND CHANGE HOW YOU DO THINGS!

http://blog.hubspot.com

Social Media Resources Exercise
Take a few moments to brainstorm on what resources you use on a daily basis and write down the web site addresses
We’ll review each web site and explore how it is useful to what you do and how you can engage your community
Discuss why it’s important to keep up with new technology and social media

Profile vs. page vs. group
How is it working for you?
Examples of use (show & tell)
Keeping up with questions/comments/responding
Q&A

#hashtags & @signs
Q&A

Hootsuite – social media management tool
Manage multiple accounts, schedule tweets and posts.
Tweetdeck (another management tool)

Channels, creating videos, uploading, playlists, insights, friends, subscribing…
Q&A

Learning exercise
Think about Social Media, the communities you serve, and your office workflow.
Take ____ minutes to discuss:
How to get more involved.
How to make social media more effective.
What are your next steps?
Take notes on what was discussed.
Report on the discussion/group discussion.

Your homework assignment:

Resources
How to Embrace Social Networking in Local Government by Pamela Weaver Antil. ICMA press. http://tinyurl.com/3pl4zht
5 Objections to Social Media in Government … and their Responses by Kieran Harrop. http://tinyurl.com/43883hz
DISCUS – South Carolina’s Virtual Library
Use your local public library!

Be flexible
Flickr:Ingorrr

Don’t be hostile to new technology
Flickr:Lara604

Flickr:woodleywonderworks
Treat new technology like they would.

Keep up!
Flickr:whiteafrican

Play & Experiment
Flickr:TheLightworks

Flickr:lovelypetal

Thank you!
Dr. Curtis R. Rogers,
Communications Director
803-734-8928
crogers@statelibrary.sc.gov

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Technological strategies for engaging your community

by Curtis Rogers on Oct 12, 2011

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Technological strategies for engaging your community — Presentation Transcript