This document outlines an agenda and presentation for a training program on technological strategies for engaging communities. The presentation covers an overview of interactive engagement over passive presentations, examples of using video and social media like Facebook, Twitter, YouTube and blogs. It discusses concepts like hashtags and profiles versus pages versus groups. There are exercises for attendees to brainstorm their current online resources and ways to get more involved with social media. The goal is to help local governments embrace new technologies and social media to better engage with their communities.

1. Technological Strategies for Engaging Your Community Dr. Curtis R. Rogers, Communications Director SC State Library crogers@statelibrary.sc.gov County Clerks to Council Training Program October 12, 2011

2. agenda Overview (interactive vs. talking head) Video Questions & Answers No scheduled break – we’ll break when everyone wants to Examples & Resources - show and tell Group Exercises with Review

3. Bloom’s Taxonomy What you’re actually going to be doing today when you learn about new ways of communicating with your communities.

5. What are your first thoughts?

6. How is local government changing?

8. What are your first thoughts?

10. Review of SC County Government Web Sites for Social Media Logos (August 2011)

11. But how do you find the time?

12. Easy answer/difficult to do… STOP DOING WHAT NO LONGER IS EFFECTIVE OR WORKS AND CHANGE HOW YOU DO THINGS!

15. http://blog.hubspot.com

16. Social Media Resources Exercise Take a few moments to brainstorm on what resources you use on a daily basis and write down the web site addresses We’ll review each web site and explore how it is useful to what you do and how you can engage your community Discuss why it’s important to keep up with new technology and social media

17. Profile vs. page vs. group How is it working for you? Examples of use (show & tell) Keeping up with questions/comments/responding Q&A

18. #hashtags & @signs How is it working for you? Examples of use (show & tell) Keeping up with questions/comments/responding Q&A

19. Hootsuite – social media management tool Manage multiple accounts, schedule tweets and posts. Tweetdeck (another management tool)

20. Channels, creating videos, uploading, playlists, insights, friends, subscribing… How is it working for you? Examples of use (show & tell) Keeping up with questions/comments/responding Q&A

21. Learning exercise Think about Social Media, the communities you serve, and your office workflow. Take ____ minutes to discuss: How to get more involved. How to make social media more effective. What are your next steps? Take notes on what was discussed. Report on the discussion/group discussion.

22. Your homework assignment:

23. Resources How to Embrace Social Networking in Local Government by Pamela Weaver Antil. ICMA press. http://tinyurl.com/3pl4zht 5 Objections to Social Media in Government … and their Responses by Kieran Harrop. http://tinyurl.com/43883hz DISCUS – South Carolina’s Virtual Library Use your local public library!

24. Be flexible Flickr:Ingorrr

25. Don’t be hostile to new technology Flickr:Lara604

26. Flickr:woodleywonderworks Treat new technology like they would.

27. Keep up! Flickr:whiteafrican

28. Play & Experiment Flickr:TheLightworks

29. Flickr:lovelypetal

30. Thank you! Dr. Curtis R. Rogers, Communications Director 803-734-8928 crogers@statelibrary.sc.gov