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Introducing and integrating social media into your intranet   Alice Ainsworth
Are you social?
What does social media mean to you? <ul><li>Start/continue conversations </li></ul><ul><li>Develop networks of like-minded...
How it can benefit your organisation <ul><li>Improve employee engagement – give people the chance to discuss issues that m...
Be inspired
Overcome the obstacles <ul><li>No ‘buy in’ from managers  </li></ul><ul><li>Disengaged staff </li></ul><ul><li>Silos withi...
Where do I start? <ul><li>Start small </li></ul><ul><li>Run a pilot </li></ul><ul><li>Start with a topic that isn’t conten...
Polls <ul><li>Easy to gauge positive/negative reactions internally </li></ul><ul><li>Simple to implement on your intranet ...
Crowdsourcing <ul><li>Users share their ideas </li></ul><ul><li>Staff then vote up (or down) the ideas and add comments </...
Crowdsourcing through ideascale
Yammer - networking and more <ul><li>A lot like twitter – but internal </li></ul><ul><li>You can have public and private g...
Collaboration tools <ul><li>Adding social media to project management </li></ul><ul><li>Opportunities for discussions </li...
LocalGovCamp on Huddle
Some basic principles to follow <ul><li>Be open and honest </li></ul><ul><li>Don’t start a conversation if you’re not prep...
 
Your first steps <ul><li>1. Join Twitter, Linkedin and Communities of practice </li></ul><ul><li>2. Listen and learn </li>...
These are some very social people… <ul><li>@ingridkoehler   @lizazyan </li></ul><ul><li>@dominiccampbell </li></ul><ul><li...
Further reading… <ul><li>Ingrid Koehler </li></ul><ul><li>Social media for improvement   </li></ul><ul><li>Myths about soc...
Further reading… <ul><li>UK Gov BarCamp </li></ul><ul><li>http://www.ukgovweb.org/forum/topics/internalcomms-barcamp   </l...
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Introducing and implementing social media into your intranet

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Presentation on introducing social media into public sector intranets.

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Introducing and implementing social media into your intranet

  1. 1. Introducing and integrating social media into your intranet Alice Ainsworth
  2. 2. Are you social?
  3. 3. What does social media mean to you? <ul><li>Start/continue conversations </li></ul><ul><li>Develop networks of like-minded people </li></ul><ul><li>Collaborate on projects </li></ul><ul><li>Build friendships and professional relationships </li></ul><ul><li>Share knowledge </li></ul><ul><li>Spread news </li></ul><ul><li>Remember - it’s all about the people – not the tools </li></ul>
  4. 4. How it can benefit your organisation <ul><li>Improve employee engagement – give people the chance to discuss issues that matter to them </li></ul><ul><li>Teamwork and collaboration – online networks can be a more dynamic way to share ideas </li></ul><ul><li>Removes barriers – physical and imagined </li></ul><ul><li>Social media can be fun = happy staff  </li></ul><ul><li>Social media does not = timewasting! </li></ul>
  5. 5. Be inspired
  6. 6. Overcome the obstacles <ul><li>No ‘buy in’ from managers </li></ul><ul><li>Disengaged staff </li></ul><ul><li>Silos within organisation – people working in different buildings </li></ul><ul><li>IT - no access to social media/sharing sites </li></ul><ul><li>Compatibility - IE6 </li></ul><ul><li>No budget </li></ul><ul><li>Everyone has the same problems – don’t let them stop you </li></ul>
  7. 7. Where do I start? <ul><li>Start small </li></ul><ul><li>Run a pilot </li></ul><ul><li>Start with a topic that isn’t contentious </li></ul><ul><li>Don’t spend lots of money </li></ul><ul><li>Ask for advice </li></ul><ul><li>Listen to feedback </li></ul><ul><li>Better to ask forgiveness than permission </li></ul><ul><li>You don’t have to reinvent the wheel </li></ul><ul><li>(sorry about the clichés) </li></ul>
  8. 8. Polls <ul><li>Easy to gauge positive/negative reactions internally </li></ul><ul><li>Simple to implement on your intranet </li></ul><ul><li>Lots of choice of software </li></ul><ul><li>Very cheap - no contracts needed </li></ul><ul><li>You control the questions and answers </li></ul><ul><li>Build your confidence </li></ul><ul><li>Snapsurveys are free </li></ul>
  9. 9. Crowdsourcing <ul><li>Users share their ideas </li></ul><ul><li>Staff then vote up (or down) the ideas and add comments </li></ul><ul><li>Can be as broad or specific as you like </li></ul><ul><li>Can be moderated </li></ul><ul><li>Uservoice costs $19 per month (50% off for non-profits) </li></ul><ul><li>Ideascale costs $15 per month </li></ul>
  10. 10. Crowdsourcing through ideascale
  11. 11. Yammer - networking and more <ul><li>A lot like twitter – but internal </li></ul><ul><li>You can have public and private groups </li></ul><ul><li>You can monitor trends </li></ul><ul><li>It’s easy to get started </li></ul><ul><li>Yammer is free (or $3 per month per user with added features) </li></ul>
  12. 12. Collaboration tools <ul><li>Adding social media to project management </li></ul><ul><li>Opportunities for discussions </li></ul><ul><li>Find the people with the right skills </li></ul><ul><li>Collaborate on ideas with people across teams, departments and buildings </li></ul><ul><li>Create a sense of community </li></ul>
  13. 13. LocalGovCamp on Huddle
  14. 14. Some basic principles to follow <ul><li>Be open and honest </li></ul><ul><li>Don’t start a conversation if you’re not prepared to be upfront </li></ul><ul><li>Trust staff to behave responsibly online and they will </li></ul><ul><li>You need to listen to and monitor what’s being said </li></ul><ul><li>But you don’t have to respond to everything </li></ul>
  15. 16. Your first steps <ul><li>1. Join Twitter, Linkedin and Communities of practice </li></ul><ul><li>2. Listen and learn </li></ul><ul><li>Follow hashtags and lists </li></ul><ul><li>3. Join the conversation </li></ul><ul><li>Ask a question </li></ul><ul><li>Retweet something you like </li></ul><ul><li>Start a conversation </li></ul>
  16. 17. These are some very social people… <ul><li>@ingridkoehler @lizazyan </li></ul><ul><li>@dominiccampbell </li></ul><ul><li>@davebriggs </li></ul><ul><li>@carlhaggerty @hadleybeeman </li></ul><ul><li>@carriebishop </li></ul><ul><li>@sharonodea @michelleidesmith </li></ul><ul><li>You can find them all on Twitter </li></ul>
  17. 18. Further reading… <ul><li>Ingrid Koehler </li></ul><ul><li>Social media for improvement </li></ul><ul><li>Myths about social media and local government </li></ul><ul><li>Sharon O’Dea </li></ul><ul><li>http:// sharonodea.co.uk / </li></ul><ul><li>Michelle Ide Smith </li></ul><ul><li>Explaining social media to senior managers </li></ul>
  18. 19. Further reading… <ul><li>UK Gov BarCamp </li></ul><ul><li>http://www.ukgovweb.org/forum/topics/internalcomms-barcamp </li></ul><ul><li>http:// www.ukgovweb.org/group/internalcommunications </li></ul><ul><li>Linkedin </li></ul><ul><li>London Intranet Managers' Network - a subgroup of  London Communicators and Engagement Group </li></ul><ul><li>Other </li></ul><ul><li>Social media policies </li></ul><ul><li>Davepress - Yammer review </li></ul>

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