In this crowdsourced session, Benita's presentation will be inspired by the crowd's curiosity. By Benita Matofska, Chief Sharer, The People Who Share. Presented at Crowdsourcing Week Global 2016. Learn more and join the next event: www.crowdsourcingweek.com

1. Everything you’ve ever wanted to know about…
The Sharing Economy
A crowdsourced keynote by Benita Matofska
#CSWGlobal16

2. Benita Matofska
• Global Sharing Economy expert,
speaker, consultant
• Chief Sharer, The People Who
Share
• Founder, Global Sharing Week

3. A social enterprise that helps people and
companies discover and access the Sharing
Economy
• Campaigns: Global Sharing Week
• Global Partner Network
• Consultancy & Delivery
• Share your Spare
• The Share Collection

4. Definition
The Sharing Economy is…
A system built around the sharing of
human, physical and intellectual
resources

5. Social & Environmental Impact
There are £3.5 trillion1 of unused
resources worldwide…food, homes,
clothing
1. The People Who Share, 2013
40,0002 people die each
day without access to
food, shelter, water
2. Share the World’s Resources

6. Social Impact
13.2 million meals diverted from
landfill to people in food poverty in
UK by FareShare9
Craigslist diverted 5 million tonnes
of goods from landfill in 201410
Sharing Economy 3 x greater impact
for low income communities11
9.FareShare UK
10. Anders Fremstad
11. Arun Sundarrajan, NYU Stern, 2015

7. The Sharing
Economy
uses
technology
to help
people &
companies
access and
trade idle
resources.
Technology
The Sharing Economy
uses technology to
help people &
organisations access,
share and trade idle
resources

8. Valuation
The Sharing Economy is growing faster than
Facebook, Google and Yahoo combined3
Valued at $15 billion4 in its first 7 years
compared to the combined growth of Facebook,
Google and Yahoo of $11 billion5
3.Business Insider
4. PwC, 2014
5. Business Insider

9. Participation
• 28% sharing globally6
• 68% adults globally willing to share or rent goods
for money7
• 64% participation in UK9
• 105 million sharers in USA10
• 14 million sharers in Canada10
• 51% of adults in the USA get products and services
peer-to-peer rather than from big corporations10
• Predict that 8 in 10 Americans will participate in SE by
201710
6.Havas Worldwide, 2014
7. Nielsen,, 2014
8. Nielsen, 2014
9. Nesta, 2014, The People Who Share, 2013
10. Crowd Companies, Vision Critical, 2015

10. Demographics: Who is sharing?

11. Generation Share:
Young Early Adopters
• 2.68 billion globally13
• Age 25-34
• 57% can find the things they
need to rent or borrow online14
• 73% say the Sharing Economy is
important15
13 The People Who Share
14.Havas
15. American Planning
Association

12. Demographics:
The Sharing Economy is also for Older People
• 25% Sharing Economy service providers are 55+7
• 10% of Airbnb hosts are over 60
• 25% of Uber drivers are over 50
• Participation rates on some sharing sites of over 55’s
has grown 375% in the last year8
• Adults aged 55-64 choosing renting, sharing &
swapping over ownership has grown 80% in the last
12 years9
7. PwC, 2015
8. Fiverr
9. Harvard University

13. Sharing Economy
Drivers
• Saving & making money21
• Sustainability, collective
good22
• Technology23
• Changing values24
• Convenience25
21 Vision Critical & Collaborative Lab, PwC, 2014
22. Leo Burnett, 2014, Havas Worldwide, 2014
23.. Zipcar, 2013, Lattitude & Shareable, 2010
24. Vision Critical & Collaborative Lab, 2014, Havas Worldwide, 2014,
IPSOS, 2013; Heinrichs & Grunenberg, 2013, Leo Burnett, 2014

14. Sharing Economy
Barriers
• Trust
• Safety & Privacy
• Ease of sharing

15. 1. Spaces
2. Transport
3. Food & Drink
4. Finance
5. Communities & Networks
6. Goods
7. Learning
8. Creativity & Media
9. Eco solutions
10. Tasks, Jobs & Skills
Verticals of the Sharing
Economy

16. 11. Trust, Security, Insurance
12. Logistics
13. Utilities
14. Public Governance
15. Health & Fitness
16. Leisure & Entertainment
17. Worker support
18. Wellness & Beauty
19. Animals
Verticals of the Sharing
Economy

17. What are People Sharing?
• Goods: 44%5
• Services 15% (learning most
popular) 5
• Crowdfunding 14%5
• Transport 10%5
• Space to stay 17%5
• Office space 6%5
5. Crowd Companies, Vision Critical, 2015

18. Controversies in the
Sharing Economy

19. Is Uber in the
Sharing
Economy?

20. Should Sharing
Economy
businesses share
their profits to be
counted as part of
the Sharing
Economy?

21. Should businesses
have a purpose to be
part of the Sharing
Economy ?

22. Global Sharing
Week
Largest mass
engagement campaign.
Helping millions discover
the Sharing Economy
• Reached 100+ million
globally25
• 125 events 26
• 5 continents27
www.thepeoplewhoshare.com

23. The global
population is set
to grow from 7
billion to 9.3
billion by 2050.
Our cities will
need to
accommodate
70% more people.
Sharing Cities

24. • Cities generate more than 67% of
greenhouse gases
• Drivers looking for a parking space cause
30% of urban congestion & pollution.
• Car sharing could save 3 million tonnes
of carbon per year
Sharing Cities

25. World’s first Sharing City
Sharing Cities

26. Sharing Cities
Amsterdam

27. • USA 15 mayors
signed Shareable Cities
Resolution, 2013
• UK funding pilots in
Leeds & Manchester
• Kirklees creating a
platform for city-wide
sharing of skills and
goods
• Amsterdam cross-sector
engagement

28. Sharing
cities are…
Smart
Resilient
Efficient
Happy
Where
would you
like to live?

29. Designed for Sharing
A system built around access to shared
resources rather than ownership
• Based around people and planet
• Easy to use
• Efficient
• Different forms of value exchange
• Built to last - sustainable

30. The Sharing Economy is
impacting every sector
• Private
• Public
• Voluntary

31. People are no
longer reliant on
corporations for
their products &
services.
Now they can
trade peer-to-
peer.
Corporations and
the Sharing Economy

32. 90% of consumers
want brands to
share.
Only 10% perceived
as doing it well21
21. Deloitte, 2014
Corporations and
the Sharing Economy

33. The Sharing Economy is
an opportunity for
organisations to turn
costs into revenue
Companies adopting the
Sharing Economy can
double their revenues
within 1 year11
11. Deloitte, 2014
Corporations and
the Sharing Economy

34. Home Depot
Walgreens
Walmart
Kingfisher
M&S
Mariott Hotels
Avis
BMW
Enterprise Rent-A-Car
Patagonia
W Hotels
U Haul
Tesco
Companies already engaging with
the Sharing Economy include:

35. Partnership with
Liquidspace. Rent
unused spaces as co-
working spaces
Turn idle resources
(cost) into revenues
Case Study:
Marriott Hotels

36. Partnership with eBay
to sell pre-loved
Patagonia products
online
Share the lifecycle of
the product
Case Study:
Patagonia & eBay

37. Online customers
delver goods for
in-store customers
Crowdshipping
Case Study:
DHL & MyWays &
Wal Mart

38. Global Home
Furnishings Forum:
Keynote on the
Sharing Economy
Consultancy: How
can IKEA engage in
the Sharing
Economy?
Case Study: IKEA

39. Macmillan Cancer
Support
TeamUp
Peer-to-peer task-
sharing platform to
connect volunteers
with people living
with cancer
www.goteamup.org.uk
Case Study:
Charity

40. More Corporate Examples
FORD: Creative financing program to encourage new buyers to
rent their new Ford car to peers on Getaround, a P2P online
marketplace.
HOME DEPOT: Offers a rental service for tools and heavy
equipment, including trucks, so customers don’t need to buy
expensive, infrequently used goods.
WALMART: Created an aftermarket for videogames, called
Trade In, which enables customers to sell back cell phones and
other electronics in their own stores and online.

41. The organisations
of the future will be
those built around
sharing.

42. Working in the Sharing Economy
• 4.9 million people working in the SE in
the UK3
• 18.5 million buy SE services in the UK3
• 33% of 25-34 year olds 3
• 24% rely on this income3
• 42% earn less than £20K per year
before tax 3
• 7% earn more than £55K per year
before tax3
• 81% are the main breadwinners3
• 51% of workers under age 353
• 54% of workers female3
• 46% of workers male3
3. Foundation for European Progressive Studies (FEPS), UNI Europa, University of
Hertfordshire, 2016

43. Where is the Sharing Economy
heading?

44. Future Predictions
40% say they will attempt new types of
sharing16
91% of sharers say they will recommend
sharing services via social media17
60% of adults in the UK say they’ll swap
goods in the future18
91% of adults intend to continue sharing in
future19
16. Havas, 2014
17. Vision Critical & Crowd Companies, 2014
18. The State of the Sharing Economy, Opinium Research for The People Who Share, 2013

45. Thanks for sharing!
@benitamatofska
@peoplewhoshare
#sharingeconomy
#CSWGlobal16