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THE
SHARING
ECONOMY
Top 18+ examples of the
new sharing economy
The shared economy
I do not need a drill.
I need a hole in the wall
14 September 2013 www.torbenrick.eu 2
The shared economy
14 September 2013 www.torbenrick.eu 3
How much do an avg. car owner use its car?
8%
Cars are not used f...
From communication to social media and the
new shared economy
• The internet has evolved from communication to social medi...
The phases of the internet evolution
14 September 2013 www.torbenrick.eu 5
The new shared economy
- The consumer powered revolution
• The sharing concept has created markets out of things that woul...
The drivers
The drivers behind the rise of the sharing economy:
Social, Economic and Technology
14 September 2013 www.torb...
Disruption
#1 – Shared economy - Hotels
• 9Flats, HouseTrip, Wimdu and
Airbnb – offering the convenience of
a hotel, the c...
#2 - Shared economy - Banks
• Banks are changing dramatically amid an avalanche of regulatory change
and widespread debt r...
#3 - Shared economy – Car rental
• A car used to be the ultimate symbol of freedom and independence but
increasingly consu...
#4 - Shared economy – Car rental at the airport
• The park ‘n share economy has arrived at the airport.
• Park ‘n share wo...
#5 - Shared economy – Ride sharing
• GreenRiders is an online and mobile ride sharing service.
• Service makes it easy to ...
#6 - Shared economy – Parking
• As more consumers become comfortable with the idea of connecting
with a stranger to rent o...
#7 - Shared economy – Bags
• Sites such as Bag, Borrow or Steal and Rent the Runway empower
consumers to lend clothing, ba...
#8 - Shared economy – Clothing
• Thesixosix, aims to give fashion-conscious sharers a helping hand by
providing a communit...
#9 - Shared economy – Taxi
• The automotive industry risks being disrupted by car-sharing businesses
such as Lyft and Side...
#10 - Shared economy – Borrow things
• NeighborGoods, an online community where users can lend and borrow
things locally.
...
#11 - Shared economy – Art
• GetARTup brings the art museum to your home or office.
• Getartup's sharing model means almos...
#12 - Shared economy – Dogs
• The UK-based Borrow My Doggy connects people who want to spend
time with a dog but can’t hav...
#13 - Shared economy – Bike
• On Spinlister, an unused bicycle becomes a way for a traveler to cheaply
get around while vi...
#14 - Shared economy – Boat
• GetMyBoat offers a boat-sharing service, where boat owners can list
their respective watercr...
#15 - Shared economy – Lego
• Playgo - A Netflix-like rental service for Lego sets.
14 September 2013 www.torbenrick.eu 22...
#16 - Shared economy – Task
• But it have also created demand for
product and services that didn’t exist
before: TaskRabbi...
#17 - Shared economy – Meal
• Enjoy a meal from someone’s home kitchen – rather than eat at a
restaurant.
• “Join us at ou...
#18 - Shared economy – WiFi
• Fon enables people to share some of their home Wi-Fi network in
exchange for getting free Wi...
A cup of sugar
14 September 2013 www.torbenrick.eu 26
What is next?
How disruptive is your business?
Top 5+ disruptive change questions
14 September 2013 www.torbenrick.eu 27
Thanks
© Torben Rick
http://www.torbenrick.eu
Blog
http://www.torbenrick.eu/blog/
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Shared economy - Collaborative consumption - The sharing economy

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Shared economy - collaborative consumption - collaborative economy - the sharing economy

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Shared economy - Collaborative consumption - The sharing economy

  1. 1. THE SHARING ECONOMY Top 18+ examples of the new sharing economy
  2. 2. The shared economy I do not need a drill. I need a hole in the wall 14 September 2013 www.torbenrick.eu 2
  3. 3. The shared economy 14 September 2013 www.torbenrick.eu 3 How much do an avg. car owner use its car? 8% Cars are not used for more than 90%
  4. 4. From communication to social media and the new shared economy • The internet has evolved from communication to social media and the new shared economy. • Sharing is an old idea, but its potential to generate economic opportunities is only just beginning – it’s a new type of enterprise that strives to make it easy for people to share resources. • These new services rely on the web, impersonal relationships, and they are based on ratings and reciprocal reviews from unknown people to build trust among their users. • This type of business couldn’t work out before social media platforms. 14 September 2013 www.torbenrick.eu 4
  5. 5. The phases of the internet evolution 14 September 2013 www.torbenrick.eu 5
  6. 6. The new shared economy - The consumer powered revolution • The sharing concept has created markets out of things that wouldn’t have been considered monetizable assets before. • A few dozen square feet in a driveway can now produce income via Parkatmyhouse. • A pooch-friendly room in your house is suddenly a pet penthouse via DogVacay. • On Rentoid, an outdoorsy type with a newborn who suddenly notices her camping tent never gets used can rent it out to a city slicker who’d otherwise have to buy one. • On SnapGoods, a drill lying fallow in a garage can become a income source from a homeowner who just needs to put up some quick drywall. • On Spinlister, an unused bicycle becomes a way for a traveler to cheaply get around while visiting town. 14 September 2013 www.torbenrick.eu 6
  7. 7. The drivers The drivers behind the rise of the sharing economy: Social, Economic and Technology 14 September 2013 www.torbenrick.eu 7
  8. 8. Disruption #1 – Shared economy - Hotels • 9Flats, HouseTrip, Wimdu and Airbnb – offering the convenience of a hotel, the comforts of a home and the price tag of an up-market hostel - let’s call them peer-to-peer hotels • It is the most prominent example of a huge new “sharing economy”, in which people rent beds, cars, boats and other assets directly from each other, co-ordinated via the internet. 14 September 2013 www.torbenrick.eu 8
  9. 9. #2 - Shared economy - Banks • Banks are changing dramatically amid an avalanche of regulatory change and widespread debt reduction. • But this is not the only disruption which banks are experiencing: The peer-to-peer lending sector is growing fast. 14 September 2013 www.torbenrick.eu 9 Disruption
  10. 10. #3 - Shared economy – Car rental • A car used to be the ultimate symbol of freedom and independence but increasingly consumers view ownership as an expense and a burden. • Car Sharing is becoming increasingly popular with its promise of personal convenience and social improvement. 14 September 2013 www.torbenrick.eu 10 Disruption
  11. 11. #4 - Shared economy – Car rental at the airport • The park ‘n share economy has arrived at the airport. • Park ‘n share works like this: Someone flying out for a trip parks their car in a designated lot near the airport. Employees paid by the park ‘n share company take the keys and hand that person’s car off to someone else flying into the airport, who rents it while the owner is out of town. 14 September 2013 www.torbenrick.eu 11 Disruption
  12. 12. #5 - Shared economy – Ride sharing • GreenRiders is an online and mobile ride sharing service. • Service makes it easy to share any car rides and track carbon emissions - saving nature and money. 14 September 2013 www.torbenrick.eu 12 Disruption
  13. 13. #6 - Shared economy – Parking • As more consumers become comfortable with the idea of connecting with a stranger to rent out their stuff, more sites have emerged solely focused on connecting parking spot and driveway owners with parkers. • Sites like “Park At My House” offers home and business owners way to put their parking spots and driveways up for rent to prospective parkers. • By compiling a network of unused parking spaces, Parking Panda provides drivers with a list of available spots, allowing them to reserve and pay online. 14 September 2013 www.torbenrick.eu 13 Disruption
  14. 14. #7 - Shared economy – Bags • Sites such as Bag, Borrow or Steal and Rent the Runway empower consumers to lend clothing, bags etc. to each other. • For instance, Bag, Borrow or Steal specializes in helping consumers lend designer handbags and accessories. “All you have to do is find the perfect accessory, enjoy it, return it and repeat,” crows the site (and, by implication, you don’t need to buy that perfect accessory from a retailer). 14 September 2013 www.torbenrick.eu 14 Disruption
  15. 15. #8 - Shared economy – Clothing • Thesixosix, aims to give fashion-conscious sharers a helping hand by providing a community closet to pull from. • “Because you need clothing, not a closet”. 14 September 2013 www.torbenrick.eu 15 Disruption
  16. 16. #9 - Shared economy – Taxi • The automotive industry risks being disrupted by car-sharing businesses such as Lyft and Sidecar (consumer-to-consumer taxis). 14 September 2013 www.torbenrick.eu 16 Disruption
  17. 17. #10 - Shared economy – Borrow things • NeighborGoods, an online community where users can lend and borrow things locally. • Members can safely borrow a lawnmower, a power drill, ladder, lend a bicycle, or earn some extra money by renting a DVD collection. 14 September 2013 www.torbenrick.eu 17 Disruption
  18. 18. #11 - Shared economy – Art • GetARTup brings the art museum to your home or office. • Getartup's sharing model means almost anyone can have a different piece of locally-created, contemporary art on their wall each month for far less than it would cost to own. 14 September 2013 www.torbenrick.eu 18 Disruption
  19. 19. #12 - Shared economy – Dogs • The UK-based Borrow My Doggy connects people who want to spend time with a dog but can’t have one of their own, with people who have a dog that could benefit from more walks, connections and “tail wags.” 14 September 2013 www.torbenrick.eu 19 Disruption
  20. 20. #13 - Shared economy – Bike • On Spinlister, an unused bicycle becomes a way for a traveler to cheaply get around while visiting town. • The growth of bike sharing is exceptional. 14 September 2013 www.torbenrick.eu 20 Disruption
  21. 21. #14 - Shared economy – Boat • GetMyBoat offers a boat-sharing service, where boat owners can list their respective watercraft for rental by those without. • The site allows an owner to post their boats, state the rate and book via the website’s verified interface and community. • Bookings and payments happen via the site, providing security for all parties. 14 September 2013 www.torbenrick.eu 21 Disruption
  22. 22. #15 - Shared economy – Lego • Playgo - A Netflix-like rental service for Lego sets. 14 September 2013 www.torbenrick.eu 22 Disruption
  23. 23. #16 - Shared economy – Task • But it have also created demand for product and services that didn’t exist before: TaskRabbit is a good example of that. • The easiest way to explain TaskRabbit is … neighbors helping neighbors. A technologically innovative company connecting a community in real-time via social, location based, and mobile components, which one could call a “Service Network.” • TaskRabbit has developed an innovative way for urbanites to get their chores and tasks done quickly and easily by enlisting the help of local “TaskRabbits.” 14 September 2013 www.torbenrick.eu 23
  24. 24. #17 - Shared economy – Meal • Enjoy a meal from someone’s home kitchen – rather than eat at a restaurant. • “Join us at our table”: Feastly and EatWith is a platform connecting cooks with adventurous diners in cooks’ homes, aiming to lower barriers for entry into the food space and provide feasters with more authentic, dynamic and social food experiences. • EatWith and Feastly is like the Airbnb but for food. 14 September 2013 www.torbenrick.eu 24 Disruption
  25. 25. #18 - Shared economy – WiFi • Fon enables people to share some of their home Wi-Fi network in exchange for getting free Wi-Fi from anyone of the 11 million people in Fon's network. 14 September 2013 www.torbenrick.eu 25 Disruption
  26. 26. A cup of sugar 14 September 2013 www.torbenrick.eu 26
  27. 27. What is next? How disruptive is your business? Top 5+ disruptive change questions 14 September 2013 www.torbenrick.eu 27
  28. 28. Thanks © Torben Rick http://www.torbenrick.eu Blog http://www.torbenrick.eu/blog/

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