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Collaborative consumption


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Universe of Share Economy

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Collaborative consumption

  1. 1. What are your buying/shopping habits?
  2. 2. Time magazine declared collaborative consumption to be one of its “10 ideas that will change the world.”
  3. 3. Economy 2.0 2013 $35 billion dollar business 2008 Economy Crisis *64% of Britons now use the sharing economy *$335 billion by 2025 *Nesta UK and Collaborative Lab *PwC
  4. 4. The Drivers of Sharing Economy = when a community gets together “through organized sharing, swapping, bartering, trading, gifting and renting to get the same pleasures of ownership with reduced personal cost and burden, and lower environmental impact.
  5. 5. Web 2.0 + collaborative consumption =cultural and economic force away from 'hyper-consumption' to re-invented economic models of sharing, swapping, bartering, trading or renting that have been enabled by advances in social media and peer-to-peer online platforms.
  6. 6. People+ Economic/environmental sustainability+easy-to-acces global network
  7. 7. Peer-to-peer (P2P) evolution 1995 1999 2008 2010
  8. 8. Product Service Systems
  9. 9. Redistribution markets
  10. 10. Collaborative Lifestyles
  11. 11. Business concepts
  12. 12. Shareeconomy Essence
  13. 13. Major players 192Countries 26.000 Cities 200.000 Listings 2,300 cities and 300 airports. Share workforce-microtasks Skill exchange
  14. 14. PROs
  15. 15. CONs
  16. 16. What big businesses can learn from sharing economy? =How do you galvanize your clients?,making them part of a membership, a club, your brand, your ethos? How do you create that loyalty? 1. Working with clients in collaborative B2C communities 2. Build a Social exchange place 3. Trustworthy relation and secure environment 4. Focusing on Platforms, not products 5. Clients to participate more in the product/creation creation
  17. 17. Future of ShareEconomy How sharable is your city?
  18. 18. Thank You!