By Shelley Kuipers, Better Ventures. Presented at Crowdsourcing Week Global 2015. Learn more and join us at our next event: www.crowdsourcingweek.com

1. C O N F I D E N T I AL
THE PROMISE OF CROWDSOURCING:
7 THINGS WE STILL NEED TO DO
(+3 PREDICTIONS)
By Shelley Kuipers. Crowdsourcing Week Global. 21 April, 2015. Singapore.

2. C O N F I D E N T I AL
If you could rethink the last 10 years
What would you change?

3. C O N F I D E N T I AL
Shelley Kuipers
BUT FIRST, AN INTRODUCTION
Crowdsourcing thought leader • Entrepreneur • Investor
Now… Co-Founder of Better Ventures

4. C O N F I D E N T I AL
THE PROMISE OF
CROWDSOURCING
7 THINGS WE STILL NEED TO DO

5. C O N F I D E N T I AL
We need to consolidate, there are too many me-too
companies.
ACTION
Look at your peers, join forces, be open.
1. CONSOLIDATION

6. C O N F I D E N T I AL
We need to innovate our industry, our value propositions,
our business models.
ACTION
Be honest about what’s not working, throw it out, start
over, just be better.
2. INNOVATION

7. C O N F I D E N T I AL
We need to take responsibility for the crowd compensation
models we’ve created.
ACTION
Ensure they are focused on long term benefit to crowd
participants; aim for more than fair reward for contributions,
they are our lifeblood.
3. RESPONSIBILITY

8. C O N F I D E N T I AL
We need to ramp up our efforts on encouraging broad
adoption by global organizations.
ACTION
Be a marketer, an evangelist, make ambitious
commitments.
4. ADOPTION

9. C O N F I D E N T I AL
We need to focus the majority of our efforts on delivering
value to our stakeholders.
ACTION
Be a doer, a producer, follow through on your
commitments, over deliver and walk the talk.
5. VALUE

10. C O N F I D E N T I AL
We need to move beyond ‘big data’, what the hell are we
doing with it?
ACTION
Focus on measureable results, sustainable value
creation, being winners.
6. RESULTS

11. C O N F I D E N T I AL
We need more BIG ideas, not more ‘crowdsourcing
platforms’, who cares.
ACTION
Roll up your sleeves, get to work, think BIG and be BOLD.
Fear is your friend!
7. IDEA (BIG)

12. C O N F I D E N T I AL
“To do good, you actually
have to do something.”
– Yvon Chouinard

13. C O N F I D E N T I AL
MY 3 PREDICTIONS

14. C O N F I D E N T I AL
There will be breakouts amongst us.
(and if we don’t break out or perhaps join forces, some
of us will fail).
1. BREAKOUTS

15. C O N F I D E N T I AL
There will be the development of new intelligence
mechanisms.
(shifting from big data to intelligence).
2. INTELLIGENCE

16. C O N F I D E N T I AL
First came Content, and then Community, NOW it’s time
for Commerce.
(it’s the next step, products tagged & ingested for
seamless purchase – or pre-purchase).
3. COMMERCE

17. C O N F I D E N T I AL
REIMAGINING, REDESIGNING,
REBUILDING THE ENTIRE CROWD STACK

18. C O N F I D E N T I AL
“Fashion is like
walking a tightrope.
You risk falling off into
the ridiculous, but if
you stay on you
triumph.”
–Vivienne Westwood

19. C O N F I D E N T I AL
Questions?
LET’S TALK!

20. C O N F I D E N T I AL
@shelleykuipers
shelley@betterventures.co
www.betterventures.co