To win in the marketplace, you must win in the workplace

1. Fraser Bradshaw
To win in the marketplace, you must win in the workplace.

2. The line

3. The profit paradox
17%

4. What do great leaders do to engage their employees?

5. TOhuart cdoempepnredhs:e hnosiwve d aop yporuo adcehfi ntoe oan glirneea td leevaedloerp?ment

6. To do something good, you’ve got to fight against something bad.
So, what are you fighting against?

7. WOhuar tc doom gprreeahte lnesaidvee rasp dpor otoa cehn gtoa goen ltinhee ird eemveplolopymeeesn?t
1. Honesty
2. Ability to delegate
3. Great communicators
4. Sense of humour
5. Confidence
6. Commitment
7. Positive attitude
8. Creativity
9. Intuition
10. Ability to inspire

8. WOhuar tc doom gprreeahte lnesaidvee rasp dpor otoa cehn gtoa goen ltinhee ird eemveplolopymeeesn?t
“You basically stuff the place full of talent and allow that talent to
bloom. So you have to have something that makes the great
people want to come and work for you. And it’s never money.
You can always earn more money at a bad agency because they
need you more.”

9. Engagement:
People are bonded together by the same set of values, attitudes and aspirations
“…have something that makes the great people want to come and work for
you.” David Abbott.

10. BOigu ri sc onmo plornegheern sai vmee aapspurroea ocfh ‘ ttrou sotn’line development

11. BOuusri nceosmsepsre nhoewns aivcet laikpep ‘raorakc bhr taon dosn’line development

12. POeuorp cleo mdopnre’th ceonnsniveec ta tphprroouagchh ‘ ptoro ocnelsinse’ development

13. POeuorp cleo mcopnrenhecetn sthivreo uagphp ‘rboealciehf sto’ online development

14. What about the creative/media world?

15. 5O suur sctoaimnapbreleh elenasdiveers ahpipp rtohaecmhe tso online development
Follow from the front!
A hunger for technology!
Lead by example!
Embrace vulnerability !
Believe in sharing!

16. Keep thinking forward

17. IOnnuor vcaotmiopn:r ethhee nnseivwe eacpopnroomacyh to online development
Innovation
is
not
the
newest,
latest
technology
(For
technology
is
only
‘technology’
for
people
who
were
born
before
it
was
invented)
Innovation
is
a
combination
of
the
correct
goals
and
fresh
thinking
about
how
to
achieve
them

18. IOnnuor vcaotmiopn:r ethhee nnseivwe eacpopnroomacyh to online development
I am in the business of…!

19. 10 jobs that didn’t exist 10 years ago

20. Lessons learned

21. sOauinr tcnoicmksp:r eyheaern soinvee approach to online development

22. LOeuarr ncionmg pfrroemhe onlsdi vtera adpitpioronasc…h to online development

23. …Otuor ecvoomlvperehensive approach to online development

24. We bring out the best
in brands
We recognise that clients want more from an agency; that value is placed on closer working
relationships with clients and a commitment to stay close to them.
Closer to the issues, opportunities and closer to the insights that matter.
Closer is smarter.

25. Embrace societal trends

26. Create new ventures
Information // Market intelligence // Insight // Media Agency of the Decade
TGI, IPA Touchpoints, Mintel, Euromonitor, Datamonitor, BARB, JICREG, Nielsen, Media digests

27. Be consistent
Staff reviewed within a consistent matrix:
Knowledge
Skill
Interest
Attitude
Personality
Can’t change = can’t stay
Easy to change
Difficult to change

28. Align your values to your people
The generic set of values for the agency world?
Go in search of SWANS.

29. Check and check again
Employee engagement: ‘say it as you see it’
100% staff pride in the agency

30. Questions
10. Self discipline
9. It’s your job to manage the relationship between Co & employees
8. Vision, Mission & Values
1. Keep learning
7. Collegiate beats Corporate
6. Intellectual engagement
2. Explore outside your category
5. Affective engagement
4. Social engagement
3. Unique Ability Teams

31. To win in the marketplace, you must win in the workplace…
“…have something that makes the great people want to come and work for you.”

32. Questions?

33. Bristol
Temple Studio
Temple Gate
Bristol BS1 6QA
T: 0117 927 0100
London
31-35 Kirby Street
Farringdon
London EC1N 8TE
T: 0207 492 1978
For further information"
www.saintnicks.uk.com