Crowdsouring is a buzzword that has been knocking around for a while now. There is a lot of thought, theory and ongoing conversation about it, and we're starting to see brands begin to use it in various different formats.
But how does it work in the research & innovation world?
'Journey To The Centre Of The Crowd... And Back Again' explores crowdsourcing from it's definition and gives hints, tips and strategy advice on how you can implement crowsourcing for innovation.
Face is the co-creation planning agency. We bring brands and consumers together to co-create insights, innovation and communications strategy. To find out more check out our site: www.facegroup.co.uk