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What made him an innovator?

Was he a genius?
Maybe.
But that didn’t make him an
innovator.
Innovators behave differently
And you can train yourself to be more innovative

Networking

Associating

Observing

Experimenting
Questioning
What is the concept?
Research presented in the Innovator’s DNA shows
that while general intelligence is genetic, creativity
is not. This means you can work your innovative
muscles!

HOW?

By learning to harness your discovery skills!
What are discovery skills?
Innovators have the ability to connect things that other people don’t!
We call this ability: Association
Questionin
g

Experimentin
g

Association

Networking

Observing

You can improve your association skills by
practicing these four behaviors:
1. Questioning
2. Observing
3. Networking
4. Experimenting
What makes Innovators special?
All the great innovators have
these skills in abundance!
Why? Because of two reasons:
• Desire to change the status quo
• Willingness to take risks and
view failure as a lesson

“If you're changing the world, you're
working on important things. You're
excited to get up in the morning” Google co-founder Larry Page
Discovery & Delivery
Discovery skills are what great innovators have.
Delivery skills are what most executives have.
Successful companies need both types of skills!
Discovery skills to begin
a new cycle
Delivery skills to grow
and scale business

Discovery skills to launch
new ideas
Great leaders have the Innovator’s DNA
Marc Benioff associated
the two completely
different industries of
enterprise software and
e-commerce to create
Salesforce.com

Tata Group
chairman Ratan
Tata came up with
the idea for the
Nano by observing
Indian commuters

Starbucks founder
Howard Schultz
discovered his big idea
while observing people
enjoying in espresso
bars in Milan
Amazon founder Jeff
Bezos won’t stop
experimenting – from
bookstore to online
retailer to Kindle to
cloud services

Research in Motion
founder Mike Lazaridis
was networking at a
trade show in 1987
where he heard the
idea that led to the
BlackBerry
Japanese innovators have discovery skills too!

Sony founder Akio Morita had all the skills
displayed by innovative leaders. He
observed Bell Labs’ transistors to build the
first portable radio. He moved to the US to
network and understand American needs
He even questioned why a company name
couldn’t be short and sweet – like “Sony”!

GREE founder Yoshikazu Tanaka was
first to associate the social nature of
mobile and powerful gaming hardware
to realize how important mobile games
would be. He observed how Japanese
people used their mobiles to bet on
mobile gaming.
So how can you practice these skills?

Question
everything! What
if? Why not?
Take things apart.
Rebuild them. Try,
fail and try again.

Meet people from
every possible field,
and share ideas.

Observe people,
products and
companies. See things
for what they are.

Innovators put things
together that others
wouldn’t dream of. Mix it
up and discover
inspiration at the
intersection!
Unlock your innovators DNA today

8 years of research and interviews with all the
world’s top innovators have resulted in the
Innovator’s DNA, the best selling book by Jeff
Dyer, Hal Gregersen and Clayton Christensen

We use a step by step approach to teach you how to develop
your innovation skills: as an individual, team or organization!
Visit us at our website: INDEE Japan to register or learn more!
Buy the book here or visit the Innovator’s DNA page here

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Innovator's DNA - What makes top leaders innovation gurus? Unlock your innovators DNA!

  • 1. What made him an innovator? Was he a genius? Maybe. But that didn’t make him an innovator.
  • 2. Innovators behave differently And you can train yourself to be more innovative Networking Associating Observing Experimenting Questioning
  • 3. What is the concept? Research presented in the Innovator’s DNA shows that while general intelligence is genetic, creativity is not. This means you can work your innovative muscles! HOW? By learning to harness your discovery skills!
  • 4. What are discovery skills? Innovators have the ability to connect things that other people don’t! We call this ability: Association Questionin g Experimentin g Association Networking Observing You can improve your association skills by practicing these four behaviors: 1. Questioning 2. Observing 3. Networking 4. Experimenting
  • 5. What makes Innovators special? All the great innovators have these skills in abundance! Why? Because of two reasons: • Desire to change the status quo • Willingness to take risks and view failure as a lesson “If you're changing the world, you're working on important things. You're excited to get up in the morning” Google co-founder Larry Page
  • 6. Discovery & Delivery Discovery skills are what great innovators have. Delivery skills are what most executives have. Successful companies need both types of skills! Discovery skills to begin a new cycle Delivery skills to grow and scale business Discovery skills to launch new ideas
  • 7. Great leaders have the Innovator’s DNA Marc Benioff associated the two completely different industries of enterprise software and e-commerce to create Salesforce.com Tata Group chairman Ratan Tata came up with the idea for the Nano by observing Indian commuters Starbucks founder Howard Schultz discovered his big idea while observing people enjoying in espresso bars in Milan Amazon founder Jeff Bezos won’t stop experimenting – from bookstore to online retailer to Kindle to cloud services Research in Motion founder Mike Lazaridis was networking at a trade show in 1987 where he heard the idea that led to the BlackBerry
  • 8. Japanese innovators have discovery skills too! Sony founder Akio Morita had all the skills displayed by innovative leaders. He observed Bell Labs’ transistors to build the first portable radio. He moved to the US to network and understand American needs He even questioned why a company name couldn’t be short and sweet – like “Sony”! GREE founder Yoshikazu Tanaka was first to associate the social nature of mobile and powerful gaming hardware to realize how important mobile games would be. He observed how Japanese people used their mobiles to bet on mobile gaming.
  • 9. So how can you practice these skills? Question everything! What if? Why not? Take things apart. Rebuild them. Try, fail and try again. Meet people from every possible field, and share ideas. Observe people, products and companies. See things for what they are. Innovators put things together that others wouldn’t dream of. Mix it up and discover inspiration at the intersection!
  • 10. Unlock your innovators DNA today 8 years of research and interviews with all the world’s top innovators have resulted in the Innovator’s DNA, the best selling book by Jeff Dyer, Hal Gregersen and Clayton Christensen We use a step by step approach to teach you how to develop your innovation skills: as an individual, team or organization! Visit us at our website: INDEE Japan to register or learn more! Buy the book here or visit the Innovator’s DNA page here