The Innovator's DNA - based on research conducted in the groundbreaking book by innovation gurus Jeff Dyer, Hal Gregerson and Clayton Christensen - unlocks the mystery behind the great leaders of innovative companies. What makes them tick? Surprisingly, we find that top innovative leaders share similar behavioral traits. They are questioners, experimenters, networkers - these behaviors drive their ability to be innovative.
Innovators are not "born with it" - research shows that only general intelligence is genetic, but creativity can be learned.
So then the question is: what about you? How can you train yourself to become an innovative leader, and flex your innovative muscles?
We provide the answers with the Innovator's DNA workshop and assessment program. Visit our website or the innovators dna site, or buy the book today. Our program trains leaders, teams, executives and senior managers to understand what drives innovation within them - and how to bring it out more regularly.
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Innovator's DNA - What makes top leaders innovation gurus? Unlock your innovators DNA!
1. What made him an innovator?
Was he a genius?
Maybe.
But that didn’t make him an
innovator.
2. Innovators behave differently
And you can train yourself to be more innovative
Networking
Associating
Observing
Experimenting
Questioning
3. What is the concept?
Research presented in the Innovator’s DNA shows
that while general intelligence is genetic, creativity
is not. This means you can work your innovative
muscles!
HOW?
By learning to harness your discovery skills!
4. What are discovery skills?
Innovators have the ability to connect things that other people don’t!
We call this ability: Association
Questionin
g
Experimentin
g
Association
Networking
Observing
You can improve your association skills by
practicing these four behaviors:
1. Questioning
2. Observing
3. Networking
4. Experimenting
5. What makes Innovators special?
All the great innovators have
these skills in abundance!
Why? Because of two reasons:
• Desire to change the status quo
• Willingness to take risks and
view failure as a lesson
“If you're changing the world, you're
working on important things. You're
excited to get up in the morning” Google co-founder Larry Page
6. Discovery & Delivery
Discovery skills are what great innovators have.
Delivery skills are what most executives have.
Successful companies need both types of skills!
Discovery skills to begin
a new cycle
Delivery skills to grow
and scale business
Discovery skills to launch
new ideas
7. Great leaders have the Innovator’s DNA
Marc Benioff associated
the two completely
different industries of
enterprise software and
e-commerce to create
Salesforce.com
Tata Group
chairman Ratan
Tata came up with
the idea for the
Nano by observing
Indian commuters
Starbucks founder
Howard Schultz
discovered his big idea
while observing people
enjoying in espresso
bars in Milan
Amazon founder Jeff
Bezos won’t stop
experimenting – from
bookstore to online
retailer to Kindle to
cloud services
Research in Motion
founder Mike Lazaridis
was networking at a
trade show in 1987
where he heard the
idea that led to the
BlackBerry
8. Japanese innovators have discovery skills too!
Sony founder Akio Morita had all the skills
displayed by innovative leaders. He
observed Bell Labs’ transistors to build the
first portable radio. He moved to the US to
network and understand American needs
He even questioned why a company name
couldn’t be short and sweet – like “Sony”!
GREE founder Yoshikazu Tanaka was
first to associate the social nature of
mobile and powerful gaming hardware
to realize how important mobile games
would be. He observed how Japanese
people used their mobiles to bet on
mobile gaming.
9. So how can you practice these skills?
Question
everything! What
if? Why not?
Take things apart.
Rebuild them. Try,
fail and try again.
Meet people from
every possible field,
and share ideas.
Observe people,
products and
companies. See things
for what they are.
Innovators put things
together that others
wouldn’t dream of. Mix it
up and discover
inspiration at the
intersection!
10. Unlock your innovators DNA today
8 years of research and interviews with all the
world’s top innovators have resulted in the
Innovator’s DNA, the best selling book by Jeff
Dyer, Hal Gregersen and Clayton Christensen
We use a step by step approach to teach you how to develop
your innovation skills: as an individual, team or organization!
Visit us at our website: INDEE Japan to register or learn more!
Buy the book here or visit the Innovator’s DNA page here