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Ecommerce Seo & the Link Building Game

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This presentation is created by Ashita Vishnu, who works with Convonix as an Assistant Project Manager - SEO. She has outlined the various challenges faced during drawing up a link plan for ecommerce …

This presentation is created by Ashita Vishnu, who works with Convonix as an Assistant Project Manager - SEO. She has outlined the various challenges faced during drawing up a link plan for ecommerce websites, & has beautifully brought out the content marketing opportunities which need to be pursued, for improving visibility for brands.

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  • This presentation is created by Ashita Vishnu, who works with <a href="http://www.convonix.com" title="Internet Marketing Firm">Convonix</a> as an Assistant Project Manager - SEO. She has outlined the various challenges faced during drawing up a link plan for ecommerce websites, & has beautifully brought out the content marketing opportunities which need to be pursued, for improving visibility for brands.
  • Why <a href="http://www.convonix.com/ecommerce-seo" title="Ecommerce SEO">Ecommerce SEO</a>?
  • Internal links are links that go from one page on a domain to a different page on the same domain. They are commonly used in main used to correlate and create a theme for the website. These type of links are useful for three reasons:They allow users to navigate a website.They help establish information hierarchy for the given website.They help spread link juice (ranking power) around websites.
  • Good internal linking strategy is vital to form a well defined theme across all the pages on the site.
  • http://www.asos.com/ASOS-Curve/ASOS-CURVE-Peplum-Jacket/Prod/pgeproduct.aspx?iid=2329638&cid=13632&sh=0&pge=0&pgesize=20&sort=-1&clr=Purple
  • http://www.firebox.com/product/2410/Moontent
  • http://www.basspro.com/Bass-Pro-Shopsreg;-Extremereg;-Baitcast-Reels/product/103926/133242?cmCat=CROSSSELL_HOMEPAGE#BVQAWidgetID
  • http://www.hotelchocolat.co.uk/cid/YSN1THYG9Q6K5YGHZOIFM4TER6UGZ40C/Thank-You-Chocolate-P111238/http://www.tigerdirect.com/applications/SearchTools/item-details.asp?EdpNo=1990039&Sku=S203-156126
  • http://www.firebox.com/product/2410/Moontent
  • http://www.consumersearch.com/http://www.crowdstorm.co.uk/http://www.rateitall.com/http://www.epinions.com/?sb=1
  • Did all the link building you possibly could? And still got doomed on Google?? Bad! 

Transcript

  • 1. By :Ashita Vishnu,Asst. Project Manager - SEO,Convonix.
  • 2. Internet Users in the WorldDistribution by World Regions - 2011
  • 3. Increased Organic Visibility
  • 4. Increased Organic Visibility Acquiring targeted traffic
  • 5. Increased Organic Visibility Acquiring targeted traffic Improving the spider indexing efficiency
  • 6. SOMEONE NEEDSTO MAKE THIS JOB EASIER FOR ME!
  • 7. Good links eh?
  • 8. Embedded Video
  • 9. Quality Images +Additional Views
  • 10. Instant sharing is enabled
  • 11. Make your customers share theirlove for your products!
  • 12. There are lot of review websites.Spot the relevant ones and askthem to link to your product pageusing the ‘product name’ asanchor text.
  • 13. If your fans get you some more fans (referrals), freebies for them will be really good!Engage your fans via contests – Have early bird offers for yourE.g. ask them to design a tshirt social media fans on thefor your store! respective platforms.
  • 14. Widget to adjust the image elements
  • 15. Create great utility widgets toengage customers & thereforeacquire natural links.
  • 16. You went overboard with all your blackmagic you cruel creature! And anothercute animal couldn’t bear with all that!
  • 17. Contribute quality content on web
  • 18. Contribute quality content on webInvest time to research on themost trending topics
  • 19. Contribute quality content on web Invest time to research on the most trending topicsFind relevant blogs/article sites or anysites that accept content
  • 20. Contribute quality content on web Invest time to research on the most trending topics Find relevant blogs/article sites or any sites that accept contentWiden your audience by reaching out throughvarious websites
  • 21. Many Eyes SOMEINFOGRAPHIC TOOLS