This presentation is created by Ashita Vishnu, who works with Convonix as an Assistant Project Manager - SEO. She has outlined the various challenges faced during drawing up a link plan for ecommerce websites, & has beautifully brought out the content marketing opportunities which need to be pursued, for improving visibility for brands.

1. By :
Ashita Vishnu,
Asst. Project Manager - SEO,
Convonix.

3. Internet Users in the World
Distribution by World Regions - 2011

4. Increased Organic
Visibility

5. Increased Organic
Visibility
Acquiring targeted
traffic

6. Increased Organic
Visibility
Acquiring targeted
traffic
Improving the
spider indexing
efficiency

13. SOMEONE NEEDS
TO MAKE THIS JOB
EASIER FOR ME!

20. Good links
eh?

27. Embedded
Video

30. Quality Images
+
Additional Views

32. Instant sharing is
enabled

33. Make your customers share their
love for your products!

35. There are lot of review websites.
Spot the relevant ones and ask
them to link to your product page
using the ‘product name’ as
anchor text.

38. If your fans get you some more
fans (referrals), freebies for
them will be really good!
Engage your fans via contests – Have early bird offers for your
E.g. ask them to design a tshirt social media fans on the
for your store! respective platforms.

41. Widget to adjust the
image elements

42. Create great utility widgets to
engage customers & therefore
acquire natural links.

50. You went overboard with all your black
magic you cruel creature! And another
cute animal couldn’t bear with all that!

61. Contribute quality content on web

62. Contribute quality content on web
Invest time to research on the
most trending topics

63. Contribute quality content on web
Invest time to research on the
most trending topics
Find relevant blogs/article sites or any
sites that accept content

64. Contribute quality content on web
Invest time to research on the
most trending topics
Find relevant blogs/article sites or any
sites that accept content
Widen your audience by reaching out through
various websites

73. Many Eyes
SOME
INFOGRAPHIC
TOOLS