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INTERNET MARKETING QUIZ

By Soumya Shankar
Identify this man.
Seth Godin
Who is she? Name 2 companies that
she has been a part of.
Marissa Mayer

Current CEO of Yahoo!, formerly employed with
Google.
What search engine was originally
called ‘BackRub’?
Google.

It was called ‘BackRub’ at its very initial stage.
Name 3 Web Analytics software
apart from GA.
1. Webtrends
2. Omniture
3. Piwik
He was the mascot for which
search engine?
Ask Jeeves (now Ask.com)
Android 2.2 is also known as..
Froyo
Tumblr is now owned by
___________
Yahoo!
Define Click Fraud.
“Click fraud is a type of fraud that occurs on the Internet in pay per click
online advertising when a person, automated s...
Full form of IBM.
The International Business
Machines Corporation
A common geo-location service that allows
users to check in at businesses and other

locations, earning badges and other v...
Foursquare
Easiest & quickest way to

implement data markup is via…
‘Data Highlighter’
feature in Google Webmaster Tools
Full form of JPEG.
Joint Photographic Experts
Group
This is the practice of crafting content that
is designed to compel people who view it
to link to it:
Link Marketing
Link ...
Link Baiting
Super Mario was created by which
company?
Nintendo
5 Tools to help you with your
Keyword Research.
1. Google Keyword Planner

2. Wordtracker
3. Soovle
4. SEM Rush

5. Google Analytics
Google released as an invite-only preview in 2009
for this later platform (now defunct) that allowed

real-time collaborat...
Google Wave
Apple’s Current CEO
Tim Cook
Name Bing's corresponding
program to 'Google AdSense.'
Bing Ads
(formerly Microsoft adCenter and MSN adCenter)
Identify the mandatory attributes for campaign
tracking from the below. Also, define each.
utm_campaign
utm_content
utm_me...
utm_medium
&
utm_source
World's largest online retailer.
Amazon
Name Bill Slawski's official blog.
SEO by the Sea
Google Analytics is banned in which of the
below country/countries:
South Korea
China
Pakistan
Greece
None of the above
None of the above
Usage of extreme spammy techniques to
harm your competitors is called:
Gray Hat SEO
Negative SEO
Black Hat SEO
Dark Black ...
Negative SEO
The Excel function that I would use
to convert
A

B
C
D

To

A B C D
TRANSPOSE
You have a page on your site where people
buy Red shoes. You’re curious if people
would click more on a Green BUY button o...
Make use of A/B Testing to test user conversion via
Green button Vs Orange button.
The default profile picture in this
social networking website is the
image of an egg.
Twitter
Name one tool used to detect
content scraping.
Copyscape
Orkut has the highest no. of
users from this country.
Brazil

(as of April 2012)
The <changefreq> attribute in XML
Sitemap is mandatory as the crawler

stops crawling after a certain time
period. True or...
False

Crawler will crawl irrespective of the <changefreq>
attribute
He is the other famous ‘Steve’ of
Apple. Name him.
Steve Wozniak aka "Woz"
It is defined as “the collective effort of
individuals who network and pool their
money, usually via the Internet, to supp...
Crowdsourcing or Crowdfunding
1

3

5

2

4

•
•
•
•
•

Avinash Kaushik
Amit Singhal
Hiten Shah
Neil Patel
Dharmesh Shah

Match the names with
their fac...
1. Dharmesh Shah - Founder, HubSpot
2. Hiten Shah – Co-Founder, Crazy Egg and KISSmetrics
3. Avinash Kaushik - Digital Mar...
Identify the Logo of the
following companies.
StumbleUpon
Snapchat
Google Dropbox
Napster
Apache
Amazon
Reddit
MySpace
Magento
AOL
Thank You.
Internet Marketing Quiz
Internet Marketing Quiz
Internet Marketing Quiz
Internet Marketing Quiz
Internet Marketing Quiz
Internet Marketing Quiz
Internet Marketing Quiz
Internet Marketing Quiz
Internet Marketing Quiz
Internet Marketing Quiz
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Internet Marketing Quiz

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Think you have a keen eye on all developments in the digital marketing landscape? Do you reckon you know about the latest technologies, personalities and brands that have conquered the web in the last decade? Take this quiz compiled by Soumya Shankar from our SEO team to find out where you stand.

Published in: Marketing

Internet Marketing Quiz

  1. 1. INTERNET MARKETING QUIZ By Soumya Shankar
  2. 2. Identify this man.
  3. 3. Seth Godin
  4. 4. Who is she? Name 2 companies that she has been a part of.
  5. 5. Marissa Mayer Current CEO of Yahoo!, formerly employed with Google.
  6. 6. What search engine was originally called ‘BackRub’?
  7. 7. Google. It was called ‘BackRub’ at its very initial stage.
  8. 8. Name 3 Web Analytics software apart from GA.
  9. 9. 1. Webtrends 2. Omniture 3. Piwik
  10. 10. He was the mascot for which search engine?
  11. 11. Ask Jeeves (now Ask.com)
  12. 12. Android 2.2 is also known as..
  13. 13. Froyo
  14. 14. Tumblr is now owned by ___________
  15. 15. Yahoo!
  16. 16. Define Click Fraud.
  17. 17. “Click fraud is a type of fraud that occurs on the Internet in pay per click online advertising when a person, automated script or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating a charge per click without having actual interest in the target of the ad's link.” - Wikipedia
  18. 18. Full form of IBM.
  19. 19. The International Business Machines Corporation
  20. 20. A common geo-location service that allows users to check in at businesses and other locations, earning badges and other virtual rewards along the way.
  21. 21. Foursquare
  22. 22. Easiest & quickest way to implement data markup is via…
  23. 23. ‘Data Highlighter’ feature in Google Webmaster Tools
  24. 24. Full form of JPEG.
  25. 25. Joint Photographic Experts Group
  26. 26. This is the practice of crafting content that is designed to compel people who view it to link to it: Link Marketing Link Farm Link Baiting Link Magnet
  27. 27. Link Baiting
  28. 28. Super Mario was created by which company?
  29. 29. Nintendo
  30. 30. 5 Tools to help you with your Keyword Research.
  31. 31. 1. Google Keyword Planner 2. Wordtracker 3. Soovle 4. SEM Rush 5. Google Analytics
  32. 32. Google released as an invite-only preview in 2009 for this later platform (now defunct) that allowed real-time collaborative editing with elements of email, IM, wikis, and social networking.
  33. 33. Google Wave
  34. 34. Apple’s Current CEO
  35. 35. Tim Cook
  36. 36. Name Bing's corresponding program to 'Google AdSense.'
  37. 37. Bing Ads (formerly Microsoft adCenter and MSN adCenter)
  38. 38. Identify the mandatory attributes for campaign tracking from the below. Also, define each. utm_campaign utm_content utm_medium utm_source utm_term
  39. 39. utm_medium & utm_source
  40. 40. World's largest online retailer.
  41. 41. Amazon
  42. 42. Name Bill Slawski's official blog.
  43. 43. SEO by the Sea
  44. 44. Google Analytics is banned in which of the below country/countries: South Korea China Pakistan Greece None of the above
  45. 45. None of the above
  46. 46. Usage of extreme spammy techniques to harm your competitors is called: Gray Hat SEO Negative SEO Black Hat SEO Dark Black SEO It’s not SEO *****!
  47. 47. Negative SEO
  48. 48. The Excel function that I would use to convert A B C D To A B C D
  49. 49. TRANSPOSE
  50. 50. You have a page on your site where people buy Red shoes. You’re curious if people would click more on a Green BUY button or an Orange BUY button. What will you do?
  51. 51. Make use of A/B Testing to test user conversion via Green button Vs Orange button.
  52. 52. The default profile picture in this social networking website is the image of an egg.
  53. 53. Twitter
  54. 54. Name one tool used to detect content scraping.
  55. 55. Copyscape
  56. 56. Orkut has the highest no. of users from this country.
  57. 57. Brazil (as of April 2012)
  58. 58. The <changefreq> attribute in XML Sitemap is mandatory as the crawler stops crawling after a certain time period. True or False?
  59. 59. False Crawler will crawl irrespective of the <changefreq> attribute
  60. 60. He is the other famous ‘Steve’ of Apple. Name him.
  61. 61. Steve Wozniak aka "Woz"
  62. 62. It is defined as “the collective effort of individuals who network and pool their money, usually via the Internet, to support efforts initiated by other people or organizations.”
  63. 63. Crowdsourcing or Crowdfunding
  64. 64. 1 3 5 2 4 • • • • • Avinash Kaushik Amit Singhal Hiten Shah Neil Patel Dharmesh Shah Match the names with their faces.
  65. 65. 1. Dharmesh Shah - Founder, HubSpot 2. Hiten Shah – Co-Founder, Crazy Egg and KISSmetrics 3. Avinash Kaushik - Digital Marketing Evangelist,Google 4. Amit Singhal – Senior VP, Google Inc. 5. Neil Patel – Founder, Crazy Egg and KISSmetrics
  66. 66. Identify the Logo of the following companies.
  67. 67. StumbleUpon
  68. 68. Snapchat
  69. 69. Google Dropbox
  70. 70. Napster
  71. 71. Apache
  72. 72. Amazon
  73. 73. Reddit
  74. 74. MySpace
  75. 75. Magento
  76. 76. AOL
  77. 77. Thank You.

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