Presentation for Webpros tomorrow.

2. Missing Publisher and/or Author’s Google+ profile image

3. Because both rel=“publisher” and rel=“author” tags
were implemented on the site’s inner pages

4. The site has high volume of unique traffic each month

5. But only a few are adding it to their Google+
circles.

6. Make it as a secondary call to action, by placing the +1 button (for the entire site)
or the add to circle button above the fold (right sidebar).

7. Reach out to your community and tell them to
add you on Google+
• Newsletter
• Email outreach
Incentivize the pitch.

8. • Treat the Google+ brand page as an external blog (PlusBlog) – by providing
thorough, unique and visually attracting posts.
• Feature your community members’ works (as a guest blog on Google+)
• Tag people to cultivate shares and activity

9. Search and Link Development
Suggestions

10. Site’s category page titles were not optimized for search

11. Distribute the ranking ability to the site’s categories
By optimizing each for their designated long-tails.

12. Build content-based links to these categories using their
targeted long-tail keywords as anchor texts (and should also vary)
both internally and externally.

13. Hustle on making these keywords rank on
different pages of the site to eventually own
this keyword:
“Graphic Design”

14. Build Linkable Assets
Blog awards/rankings and offer embeddable widgets/badges

15. Extensive Free Resources/lessons
• The ultimate guide to graphic design (web-based)
• Beginner’s guide to graphic design