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Session #2, Internet Marketing Tools

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Second (of 4) distance training workshops developed for Eco Exotic, a client of the SENADA project (implemented by DAI, funded by USAID). Workshop created and delivered on June 10, 2009 by Ted Barber and Larri Cochran.

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Session #2, Internet Marketing Tools

  1. 1. Enterprise Workshops Distance Training Program Internet Marketing Tools Session #2 June 17, 2009 Created for Funded by
  2. 2. AGENDA • Review of Session #1 • Search Engine Optimization (SEO) • Getting results – impact of good SEO • Best practices in content development
  3. 3. Website Tour Manufacturers/ Design Blogs Sustainable Wholesalers Living
  4. 4. Online Marketing Strategy Eco Eco Exotic Exotic Blog Eco Newsletter Exotic Website Search Engines
  5. 5. Website Update “Newsletter” added to navigation Blog Newsletter call-out subscription here sign-up field here
  6. 6. AGENDA  Review of Session #1 • Search Engine Optimization (SEO) • Getting results – impact of good SEO • Best practices in content development
  7. 7. Search Engine Optimization (SEO) Eco Eco Exotic Exotic Blog Eco Newsletter Exotic Website Keywords Tags Links Search Engines Frequency
  8. 8. Keywords “Green Furniture” “Sustainable Furniture” “Green Home Furnishings” “Eco Friendly Furniture”
  9. 9. Tags title tag alt tags
  10. 10. Links Vivavi Apartment Therapy
  11. 11. Frequency often Updates rare worse better Search Results
  12. 12. PR & Product Placement 1) Send press releases 2) Follow up contacts by email 3) Begin networking online 4) Get your product information on targeted websites
  13. 13. PR & Product Placement
  14. 14. AGENDA  Review of Session #1  Search Engine Optimization (SEO) • Getting results – impact of good SEO • Best practices in content development
  15. 15. SEO Results Vivavi.com Urbanwoods.com 622,542 2,017,382
  16. 16. SEO Results EcoExotic.net 3,962,794
  17. 17. SEO Results
  18. 18. AGENDA  Review of Session #1  Search Engine Optimization (SEO)  Getting results – impact of good SEO • Best practices in content development
  19. 19. Best Practices Content Development
  20. 20. Best Practices Content Development 1) Consider the Story Line – what is the topic? 2) Keep it conversational – simple is best 3) Get a photo that helps tell the story 4) Keep it short! 5) Think about tags & keywords
  21. 21. Summary Session #2 • SEO: keywords, tags, links & frequency • PR & product placement • Essential for buyers to find you online • Best practices: story lines, conversational, photos, short… use tags & keywords
  22. 22. Next Week Session #3 • Assignment: creating your first blog posts – short article & photo • Review posts and load onto blog • Demonstrate WordPress blog site • Creating an Editorial Calendar
  23. 23. Enterprise Workshops Distance Training Program Internet Marketing Tools Presented by Ted Barber Larri Cochran Created for Funded by

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