Presentation given by Flashpoint Marketing's Brian Swanson on how CPA and accounting firms can use Google Authorlink to drive additional SEO value to their inbound marketing efforts. Flashpoint Marketing - CPA Firm SEO

1. Google Authorlink
A New Social
Media
Enhancement
Tool Brought to
You By Google!

2. What is Google Authorlink?
Google’s Method For Gives Credit For Your Content

3. Benefits to Website Marketing
Several Benefits to this Strategy:
• Stand Apart on Search Engine Results Page (SERP)
• More “Pop” on SERP
• Higher Click Through Rates – 150% to Blogs
• Establish Topical Authority
• Faster Indexing
• Diminishes Plagiarism

4. Benefits to Website Marketing

5. Getting Connected
Open A Google
Plus Account
Add A
Professional
Photo
Google Plus
Changes
Update Your
Contributor
Links
Add Proper
Tags to Your
Author Bio
Blog Change

6. Examples
Author
Highlights
Author
Popularity
Freshness
Stamp

7. Examples
Where is Your Eye
Immediately Drawn
To?
Having the Author
Image Gives A
Competitive
Advantage Over Text
Links