O’Reilly Inside Mobile Conference Recap

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    O’Reilly Inside Mobile Conference Recap - Presentation Transcript

    1. O’Reilly InsideMobileconference recap
      eBay Conference Center, San Jose
      cliveboulton.com
      July 2009
    2. Conference schedule
      Sessions
      Speakers
      Keynotes: PayPal, Samsung, Evernote
      http://training.oreilly.com/insidemobile/
    3. PayPal platform going mobile
      Digital Marketplaces, P2P (send money)
      Disbursements (split pay), crowd sourced support.
      Developer Beta http://x.com
    4. Samsung: evolving ECO system
      Mobile phone converges devices
      One device - Business, Life, Entertainment
      Apps drive device sales
      ECO system support for partner developers
      Invent the future now
    5. Enterprise Apps on Mobile
      Research a logical platform
      Which platform is natural for your customers
      Global markets use different phones
      Skill sets: Java, Objective C, JavaScript HTML
      Look at cross-compilers, write once, publish 3x
    6. Enterprise Apps on Mobile
      Research a logical platform
      Which platform is natural for your customers
      Global markets use different phones
      Do your developers have the skill sets
      Look at cross-compilers, write once publish X
      Convert one-time purchase to subscription
      Make dull data convenient via mobile apps
    7. Frank Ableson
      Building a Field Service App with Android
    8. Arno Puder Intro to XMLVM
    9. Mobile Widgets Development
      • Can we create a once cross platform code?
      Presentation http://ad.ag/wdtmtj
      • MaximilianoFirtman
      Mobile and Web 2.0 professor
      http://twitter.com/firt
    10. MaximillianoFirtman
    11. Using Apps to drive Service Revenue
      How to make money from mobile apps
      The Joke about the drunk looking for his keys…
      Looks where the light is iPhone
      Not where he dropped his keys Blackberry
      Know your customers, which phone they really use
      Average revenues
      FREE Phone App, paid ads (ad mob) $720
      PAID ($1/$2) iPhone App $1,200
      3rdWay: FREE App / PAID Subscription
    12. Alex Qullici
    13. Evernote
      What is number 1 indicator Customer will convert from Free to paid subscription…?
      Customer saves data in multiple data sources?
      Target dull applications used by people for years
      Technology makes us more efficient, is this less human?
      Convince over sophistication = Revenue!
    14. Evernote’s - Phil Libin
    15. Worried about the economy
      • Stop, check Moore's Law…
      Innovating around Moore’s Law creates value.
      Moore’s is metrics, Moore’s is not a law
      • Innovate where the action is
      Mobile Platforms
      Widget Frameworks
      People demographics
      Business demographics
      Entertainment demographics
    16. Thanks for Viewing
      Questions, comments, ratings…

    + clive boultonclive boulton, 4 months ago

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