The Three Pillars Of    Mobile Marketing Webinar Presentations Every Week   On Mobile Web Marketing               Sign up ...
Copyright 2012 Mobile Web Up
How Big Is Mobile?    Current estimate: 115 Million ConsumersBrowse the web on mobile Each month in the USA           Sour...
24% 30% Growth for Mobile Web          in 2011!         From 85.6 Million          To 111 Million           st         st ...
Mobile is BIGGER.More people worldwide use mobile text messaging                 than email.More people worldwide have mob...
Mobile        as aMass Media Copyright 2012 Mobile Web Up
Benefits of Mobile●first truly personal mass media●first always carried mass media●first always on, always connected massm...
Three Pillars of Mobile       Mobile AppsText Messaging (SMS, MMS)      Mobile Internet       Copyright 2012 Mobile Web Up
Three Pillars Mobile Apps                     37.6%Mobile Internet                  49.0%Text Message                     ...
Mobile Apps        Key Advantage: Richer, more engaging  experiences possibleMore than with SMS or mobile web          Cop...
Mobile Apps              Disadvantage:            Higher cost           per % reachedCapital investment is worthwhile for ...
Mobile AppsRequire a Marketing Budget Bureaucracy of App Store   Submission process       Copyright 2012 Mobile Web Up
Text Messaging      Biggest benefit:Very Wide Reach.Over 74% in the USA in 2012       Copyright 2012 Mobile Web Up
Text Messaging     Other benefits:High open rates (95-98%)   Immediacy (4 min!)      Copyright 2012 Mobile Web Up
Text Messaging         Downside:Least expressive/interactive.   160 characters of text       Copyright 2012 Mobile Web Up
Mobile Web   Relatively high reach                   +Rich, engaging interactivity       Copyright 2012 Mobile Web Up
Mobile Web vs. Apps              Mobile websites can...●   Capitalize on your other web marketing    ●   Receive traffic f...
Copyright 2012 Mobile Web Up
Copyright 2012 Mobile Web Up
Copyright 2012 Mobile Web Up
Copyright 2012 Mobile Web Up
Mobile Vs. Desktop:        Physical Differences●Smaller Screens●Different Interface – No Mouse or Keyboard●Huge variety of...
Many DevicesLiterally hundreds of distinct smartphones         used in the USA right now...         Each with their own qu...
Mobile Leverage PointsText message → Mobile Web/App  Social Share → Mobile Web   Mobile Web → Click-to-call   Mobile Web →...
Print → Mobile Web            Lead FunnelOffline advertisement prompts people to view          website on mobile phone. Tr...
Copyright 2012 Mobile Web Up
Copyright 2012 Mobile Web Up
Copyright 2012 Mobile Web Up
Copyright 2012 Mobile Web Up
Copyright 2012 Mobile Web Up
QR Codes (Also called “2D Barcodes”)When scanned with a phones camera, leads to a website.        Copyright 2012 Mobile We...
Why QR Codes?●Make it easier for the prospect to visitwebsite (they dont have to type)●Allows different URLs for betterseg...
The Key With QR Codes:     Make Sure the QR code address   leads to a mobile friendly web-page.A QR code is only ever goin...
“How To Get On the Mobile Web”       Free Email Course http://mobilewebup.com/course/         Copyright 2012 Mobile Web Up
Mobile Web Consultation          One-on-one Consultation with a            Mobile Web Up specialist●   What are the best o...
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The Three Pillars of Mobile Marketing

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The Three Pillars of Mobile Marketing

  1. 1. The Three Pillars Of Mobile Marketing Webinar Presentations Every Week On Mobile Web Marketing Sign up atwww.mobilewebup.com/webinars/ Copyright 2012 Mobile Web Up
  2. 2. Copyright 2012 Mobile Web Up
  3. 3. How Big Is Mobile? Current estimate: 115 Million ConsumersBrowse the web on mobile Each month in the USA Source: comScore http://mobilewebup.com/stats Copyright 2012 Mobile Web Up
  4. 4. 24% 30% Growth for Mobile Web in 2011! From 85.6 Million To 111 Million st st Jan 1 to Dec 31 , 2011 Source: Mobile Web Up analysis of public comScore data Copyright 2012 Mobile Web Up
  5. 5. Mobile is BIGGER.More people worldwide use mobile text messaging than email.More people worldwide have mobile phones than have computers.More people worldwide have mobile phones than have credit cards.More people worldwide have mobile phones than have FM radios. Copyright 2012 Mobile Web Up
  6. 6. Mobile as aMass Media Copyright 2012 Mobile Web Up
  7. 7. Benefits of Mobile●first truly personal mass media●first always carried mass media●first always on, always connected massmedia●only mass media with a built in paymentchannel (SMS payments, itunes, NFC)●only mass media with social context Copyright 2012 Mobile Web Up
  8. 8. Three Pillars of Mobile Mobile AppsText Messaging (SMS, MMS) Mobile Internet Copyright 2012 Mobile Web Up
  9. 9. Three Pillars Mobile Apps 37.6%Mobile Internet 49.0%Text Message 74.1% http://mobilewebup.com/stats Copyright 2012 Mobile Web Up
  10. 10. Mobile Apps Key Advantage: Richer, more engaging experiences possibleMore than with SMS or mobile web Copyright 2012 Mobile Web Up
  11. 11. Mobile Apps Disadvantage: Higher cost per % reachedCapital investment is worthwhile for brands. May not be for smaller orgs Copyright 2012 Mobile Web Up
  12. 12. Mobile AppsRequire a Marketing Budget Bureaucracy of App Store Submission process Copyright 2012 Mobile Web Up
  13. 13. Text Messaging Biggest benefit:Very Wide Reach.Over 74% in the USA in 2012 Copyright 2012 Mobile Web Up
  14. 14. Text Messaging Other benefits:High open rates (95-98%) Immediacy (4 min!) Copyright 2012 Mobile Web Up
  15. 15. Text Messaging Downside:Least expressive/interactive. 160 characters of text Copyright 2012 Mobile Web Up
  16. 16. Mobile Web Relatively high reach +Rich, engaging interactivity Copyright 2012 Mobile Web Up
  17. 17. Mobile Web vs. Apps Mobile websites can...● Capitalize on your other web marketing ● Receive traffic from search engines Copyright 2012 Mobile Web Up
  18. 18. Copyright 2012 Mobile Web Up
  19. 19. Copyright 2012 Mobile Web Up
  20. 20. Copyright 2012 Mobile Web Up
  21. 21. Copyright 2012 Mobile Web Up
  22. 22. Mobile Vs. Desktop: Physical Differences●Smaller Screens●Different Interface – No Mouse or Keyboard●Huge variety of mobile phone devices ... Copyright 2012 Mobile Web Up
  23. 23. Many DevicesLiterally hundreds of distinct smartphones used in the USA right now... Each with their own quirks. New devices and platforms reaching the market almost continually. Copyright 2012 Mobile Web Up
  24. 24. Mobile Leverage PointsText message → Mobile Web/App Social Share → Mobile Web Mobile Web → Click-to-call Mobile Web → Mobile App QR Code → Mobile Web Copyright 2012 Mobile Web Up
  25. 25. Print → Mobile Web Lead FunnelOffline advertisement prompts people to view website on mobile phone. Transitions to more interactive experience that the prospect can carry with them Passive Prospect → Active Lead Copyright 2012 Mobile Web Up
  26. 26. Copyright 2012 Mobile Web Up
  27. 27. Copyright 2012 Mobile Web Up
  28. 28. Copyright 2012 Mobile Web Up
  29. 29. Copyright 2012 Mobile Web Up
  30. 30. Copyright 2012 Mobile Web Up
  31. 31. QR Codes (Also called “2D Barcodes”)When scanned with a phones camera, leads to a website. Copyright 2012 Mobile Web Up
  32. 32. Why QR Codes?●Make it easier for the prospect to visitwebsite (they dont have to type)●Allows different URLs for bettersegmentation and tracking Copyright 2012 Mobile Web Up
  33. 33. The Key With QR Codes: Make Sure the QR code address leads to a mobile friendly web-page.A QR code is only ever going to be scanned by a handheld device. Never a laptop, and rarely by an iPad! Copyright 2012 Mobile Web Up
  34. 34. “How To Get On the Mobile Web” Free Email Course http://mobilewebup.com/course/ Copyright 2012 Mobile Web Up
  35. 35. Mobile Web Consultation One-on-one Consultation with a Mobile Web Up specialist● What are the best opportunities in mobile for yourbrand... short, medium and long term?● Where should you start?● How can you take greatest advantage of your currentonline marketing?● Agency Partner Opportunity Copyright 2012 Mobile Web Up

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