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HOW TO CREATE A SUCCESSFUL SMARTPHONE APP Dominic Pride, The Sound Horizon MIDEMNET Academy 25 January 2010
TODAY’S MIDEMNET ACADEMY SESSION What’s going on with mobile apps? What’s successful in music apps ? What the opportunity for artists? Five steps to app success  Q&A Download this presentation at www.midem.com www.m-e-f.org www.thesoundhorizon.com @thesoundhorizon
2009: MOBILE APPS EXPLODE ,[object Object]
Smartphone power / experience
Unlimited data plans
Developer ecosystem
Billions of downloads
Apple: 3bn to date
Getjar: 769m to date
Nokia OVI: 1m+ / day
Stores everywhere
+/-25 stores
Handset Brands
Network Operators
Platforms
Independents
Significant revenue
$2.5 BN in 2009Sources: ,Gartner Inc. Apple, Getjar, Flurry, Nokia, Distimo
2010 AND BEYOND: APPS STAY HOT Mobile Apps In 2013 ,[object Object],	-Handhelds 	-Slates 	-Consoles 	-TVs 21.7 BN $29.5 BN Downloads Revenues ,[object Object],2009: Smartphone 2010: Superphone Sources: Gartner Inc., Flurry Apps will become the dominant way we interact with content and services

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Midem 2010 Mobile Music Apps Workshop

  • 1. HOW TO CREATE A SUCCESSFUL SMARTPHONE APP Dominic Pride, The Sound Horizon MIDEMNET Academy 25 January 2010
  • 2. TODAY’S MIDEMNET ACADEMY SESSION What’s going on with mobile apps? What’s successful in music apps ? What the opportunity for artists? Five steps to app success Q&A Download this presentation at www.midem.com www.m-e-f.org www.thesoundhorizon.com @thesoundhorizon
  • 3.
  • 4. Smartphone power / experience
  • 18. $2.5 BN in 2009Sources: ,Gartner Inc. Apple, Getjar, Flurry, Nokia, Distimo
  • 19.
  • 20.
  • 22.
  • 24.
  • 26.
  • 27. Games
  • 28.
  • 29. Themed compilationSources: Apple AppStore / Distimo / The Sound Horizon Analysis Making, discovering and interacting with music are the most popular themes
  • 30. INGREDIENTS FOR SUCESSFUL APPS Most Popular Free (US)* Most Popular Paid (US)* Most Grossing (US)* Pandora WHAT: Interactive streaming WHY: Immersive, personal. Unlimited music and context. Ocarina WHAT: Virtual instrument WHY?: Active engagement. “Perform to the world.” I Am T-Pain WHAT: “Auto-tune” singalong and share WHY?: Active. engagement. Community. 1 1 1 Shazam WHAT: Recognition and discovery WHY: Strong mobile utility premium. Innovative use for mobile 2 2 I Am T-Pain WHAT: “Auto-tune”singalong and share WHY?: Active engagement. Community. Guitar Toolkit WHAT: Metronome, chords & tuner WHY?: “Multitool” approach and mobile premium. 2 *May- December 2009. Sources: Apple AppStore / Distimo
  • 31.
  • 32. Want new ways to use their smartphones
  • 33. Want hit products and differentiation
  • 34. Looking to add value to mobile brand
  • 35. Looking for new and relevant ways to connect with audiences
  • 37. Your chance to entertain mobile fans…then upsell Apps let artists connect with fans and fans connect with each other …..…so what are you waiting for ?
  • 38. Five Steps to Apps Success
  • 39.
  • 40.
  • 41. Is your artist involved?
  • 42.
  • 43. STEP 3: BUILD AND TEST YOUR APP Some options for building your app Use (and re-use) web elements! You are the publisher. Test and take quality seriously. Your users will!
  • 44.
  • 45.
  • 46. YOUR 5 STEPS TO APP SUCCESS ENTERTAIN US ! INVOLVE US! ! Harness fan power Support your app store partners Take ownership of quality Innovate Engage Simplify  Have a clear app strategy
  • 47. Let’s talk ! sarah@m-e-f.org www.m-e-f.org dominic@thesoundhorizon.com www.thesoundhorizon.com Twitter: @thesoundhorizon
  • 48. 15 Application stores & developer programmes In addition to the application stores, many handset manufacturers and operators run their own developer programmes eg RIM’s Alliance Programme, O2’s Litmus and Nokia’s Launchpad. These are communities or ‘innovation incubators’ providing support and feedback for developers, while giving the companies first sight of the most innovative applications. Useful websites: www.wipconnector.com lists app stores and developer programmes www.distimo.com categorises the main app stores by operator/handset Find an ally within each developer programme and ‘network, network, network…’
  • 49. GARTNER INC: PROJECTED APPS GROWTH Source: Gartner Inc. 2010
  • 50. WHERE ARE MUSIC APPS? ...not in the top 10 categories overall in Europeor US…. …but No.4 in the Apple App Store… …and helping to drive other key categories… .. and adding spice to app stores retail mix! Source: Comscore. 3 month average ending Sept. 09. All App stores.
  • 51.
  • 52. MEF working groups addressing key industry issues e.g. Content Sales Reporting
  • 53. Regulation summaries keeping you up-to-speed on regulation affecting your business
  • 54.
  • 55. Content ownerse.g.SonyPictures, Sony Music, BBC, Axel Springer
  • 56. Technology platform providers e.g.24-7 Entertainment, Aspiro, Muzicall, Omnifone, ShazamSee www.m-e-f.org for a full list of members.

Editor's Notes

  1. Range and depthApple: 100KGetjar: 59KAndroid: 15KRIM: 4K
  2. GRAPHICS:POINTS: