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Chris Book - Apps for Business


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Chris Book - Apps for Business

  1. 1. Confidential  2010 Bardowl Limited Audiobooks Reinvented
  2. 2. Apps = Big Business <ul><li>We are now in the Appster Generation </li></ul><ul><li>Apple have revolutionised mobile </li></ul><ul><li>But, the fight back is on </li></ul><ul><li>What’s is all about? </li></ul><ul><ul><ul><li>Not the technology </li></ul></ul></ul><ul><ul><ul><li>Access to games, entertainment, information, social networks </li></ul></ul></ul><ul><ul><ul><li>No URL’s please </li></ul></ul></ul><ul><ul><ul><li>No waiting </li></ul></ul></ul><ul><ul><ul><li>Access to mobility features </li></ul></ul></ul><ul><li>Key: How will your business be best served with an app? </li></ul>
  3. 3. <ul><li>Technology </li></ul><ul><li>Native </li></ul><ul><li>Widget (Web Run Time) </li></ul><ul><li>Browser </li></ul><ul><li>Category </li></ul><ul><li>Games </li></ul><ul><li>Entertainment </li></ul><ul><li>Information </li></ul><ul><li>Marketing </li></ul>What are Mobile Applications?
  4. 4. Technology Crib Sheet usage iOS Android Symbian Blackberry WP7 J2ME WebOS WAC Opera JIL HTML5 R E A C H Native Runtime Browser
  5. 5. Development Tools <ul><li>“ Quickly develop apps with no code from a visual tool” </li></ul><ul><ul><li>Cellerium </li></ul></ul><ul><ul><li>Mobile FX </li></ul></ul><ul><ul><li>Appcellerator </li></ul></ul><ul><ul><li>Phone Gap </li></ul></ul><ul><li>There are no short cuts </li></ul>
  6. 6. Who can build an App for you? <ul><li>App Developers </li></ul><ul><ul><li>Future Platforms </li></ul></ul><ul><ul><li>Intohand </li></ul></ul><ul><ul><li>Mediagrand </li></ul></ul><ul><ul><li>Mobile Pie </li></ul></ul><ul><ul><li>Mobilize </li></ul></ul><ul><ul><li>Mubaloo </li></ul></ul><ul><ul><li>Ocasta Labs </li></ul></ul>
  7. 7. Business Models <ul><li>Development fees </li></ul><ul><li>Revenue share </li></ul><ul><ul><li>Pay per application download </li></ul></ul><ul><ul><li>In app add-ons </li></ul></ul><ul><ul><li>Subscriptions </li></ul></ul><ul><li>Advertising </li></ul>