Ignite pii2014

1. Scale perishable
local produce thru
peer-to-peer privacy
clive boulton

2. Liability selling locally
produced food.
Bellevue mom to tell FDA how tainted Italian cheese that
was laced with the deadly Listeria germ nearly killed her --
SeattleTimes 9/18/2013

3. Food poisoning
About 48 million people (1 in 6 Americans)
get sick, 128,000 are hospitalized, and 3,000
die each year from foodborne diseases,
according to recent data from the CDC
Dr. David Acheson (ex FDA)

4. Food Safety Modernization Act!
Driving change and a
groundswell of public
pressure: FDA responded
with Food Safety
Modernization Act (FSMA)
FSMA via Dr. David Acheson (ex FDA), CEO at TAG

5. Frozen berry mix linked to hepatitis
A: full traceback took 5 weeks!
The frozen organic blend bag includes pomegranate seeds from Turkey!

6. Food sovereignty
• “don’t process our food” + “give us food safety”
• Businesses want to satisfy demand for local
produce.
• Liability insurance is too high w/o traceability.

7. Focus matching and connecting with
privacy
• Cider - Apples
• Distillers - Grains
• Winery - Grapes
• Craft Beers - Hops
• Wet products - Fish
• Dairy - Milk, Cheese
• Organic - Free-range
Gielow pickle line / Skagit Valley Herald
• Processors - Blueberries
Melissa Turkington, of North 40 Farm Food / Herald.Net

8. Idea
• Connect traceable local produce to markets
of demanding consumers?

9. Connect thousands of local biz to
plenty of big business with trace data
Complex
• Date
• Time
• Shipping Location
• Receiving Location
• Bill to Location
• Item Code
• Lot/Batch/Expiration
• Quantity
• Unit of Measure
• Receiving date
• Shipped date
• Best Before date
• Order Number
• Transfer Number (freight #)
• Pallet Code
• Case Code (serialized or non-serialized)
Simple
• Product
• Location
• Lot/Batch
• Best before date

10. Hub & spokes, like AirBnB
Hops
Hops
Hops
Kale
Kale
Berrys Kale
Apples
Apples
Apples
Grains
Grains
Berrys
p2p
Location effects grow
supply chain
traceability.
p2p
Large grocers

11. Breakthrough solution
• Sync on-premises, online, on-phone.
• Searching / matching algorithm
• Then buyers build traceability via orders.
on-phone
on-premises
online

12. Little Trace at Big Scale?

13. Distribution
• Giveaway free open source app to seed
market for leaf nodes (same model as
Android).
Network effects work quite well
competing with “free”

14. Search for apples, etc.

15. Demo
๏ People like to search food pictures

16. Camlistore.org
๏ Brad Fitzpatrick is a member of the Go
team at Google working primarily on the
standard library.
๏ Brad wanted to create a system to store all
of the content he’s created, which is
currently scattered across multiple sites
and disks.
๏ He started hacking in this directory:
Content Addressable Multi Level Indexed
Storage = Camlistore

18. Content-addressable
advantages
๏ Sync any which way, no conflicts
๏ (merge resolution at higher layers)
๏ corruption verification/repair
๏ de-duping
๏ Content Addressable: What things are
named depends on their content. Two
identical things have the same name. For
example, the "name" or "key" for the data
is the SHA-1 for the data, ala git.

19. Logically

20. camlistore.org
p2p privacy