Presentatie Patrick Leenheers Vodafone - online tuesday 'Mobile' 11 mei 2010

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Presentatie Patrick Leenheers Vodafone - online tuesday 'Mobile' 11 mei 2010

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  • One piece of code that enables your site or app to be visible at all different (standard) types of devices, the current ones and the ones to come.
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Presentatie Patrick Leenheers Vodafone - online tuesday 'Mobile' 11 mei 2010

  1. 2. The Tipping Point is now
  2. 3. The mobile medium is taking off <ul><li>One in three customers buys a smart phone </li></ul><ul><li>One in two takes a mobile internet subscription </li></ul><ul><li>People communicate, browse, search, navigate, play, watch, listen, read </li></ul>Mobiles enable changing life rhythms
  3. 4. Touch screen Hardware is converging
  4. 5. Slider Hardware is converging
  5. 6. Full keyboard Hardware is converging
  6. 7. Operating systems Shop platforms App development Software is not
  7. 8. Love/ Hate Triangle Mobile Operators Device Vendors Internet Service Brands Why is it like this?
  8. 9. Confusion, Complexity and cost lead to complacency What about ‘publishers’?
  9. 10. And on top of that we need to invent a medium Smaller than PC or TV, but always on, always carried and ultimately personal
  10. 11. App stores are booming 150.998 19.897 7.623 6.118 4.756
  11. 12. ....are they? 150.998 19.897 7.623 6.118 4.756 234 Million websites as of December 2009 (NetCraft)
  12. 13. Cloud Browser based Cross platform On PC, services have moved to the cloud... Local Native OS Specific
  13. 14. ...shaping expectations of mobile consumers
  14. 15. Hurdles to take Reach and ease, content and measurement
  15. 16. Web apps – the open standard Wholesale Applications Community / JIL Some of the partners in WAC
  16. 17. Goal: one app running everywhere...... ...leveraging: location, direction, identity, preferences, history & future, secure transactions AND social context , in real time
  17. 18. [email_address]

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