Social Media for Business

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Social Media for Business

  1. 1. Make your businesssocial media savvy Chris Snider | twitter.com/chrissnider
  2. 2. About meBaltimore Sun, St. Louis Post-DispatchEditor of Juice magazine, 2005-2007Digital editor of Des Moines Register, 2007-2010Instructor of journalism at Drake University,2010-presentTeach social media, multimedia and web design
  3. 3. About me
  4. 4. Today’s planSocial Media basics (what I’ve learned)QuestionsHow to get more out of FacebookQuestionsMore questions
  5. 5. About youWhat is your business?What social networks do you use?Anything in particular you want to get today?
  6. 6. You already know how to dosocial media well
  7. 7. If you learn one thing today, be a goodmember of your community.
  8. 8. 6 steps to being more social media savvy
  9. 9. 1. Listen firstSearch your name and topics important to you.
  10. 10. Use Hootsuite
  11. 11. Why listen?In case you have to respond to something –positive or negativeTo know what people are saying about youTo understand the norms of that particularsocial networkTo get ideas for what you should be posting
  12. 12. But what if it’s negative?
  13. 13. 2. The nameof the game is“Engagement”
  14. 14. Don’t talk about you. Talk about them.
  15. 15. Why this is important Ideas spread not because people sharing the message are influential (i.e. because you have 100,000 followers) Ideas spread because people receiving the message are influenceable A positive past experience with a brand increases our ability to be influenced Also, ideas spread better in small circles
  16. 16. Once you build these brand advocates...
  17. 17. Be a conversationstarter on Facebook
  18. 18. Give kudos.(Do this in real life too.)
  19. 19. Celebs don’t need you The person sitting next to you might.@chrisbrogan says “Devote 20 minutes a day (maybe more) to sharing up-and-coming people’s interesting posts.” Twitter search for @justinbieber ... it’s just noise.
  20. 20. Stop obsessing about number of followers. Start engaging withthe ones that you have.
  21. 21. 3. Magic to more followers @sree is Sree Sreenivasan -Dean of Columbia Journalism School
  22. 22. Yes, you should talk about what you’re up to, what you’ve accomplished, how awesome you are, but youalso need to be a pointer to and curator of awesomecontent! Try to have a ratio of 1:4 or something - @sree
  23. 23. 4. Make your site “able” Clickable Linkable Shareable Embeddable Commentable
  24. 24. addthis.comsharethis.com
  25. 25. 5. Measure how you’re doing And how yourcompetition is doing
  26. 26. Facebook Insights
  27. 27. Facebook Insights for websites
  28. 28. Google Analytics
  29. 29. Track your linksThrough a service such as bit.ly
  30. 30. monitor.wildfireapp.com
  31. 31. Crowdbooster
  32. 32. 6. Keep an eye on up-and-coming social networks
  33. 33. Google+
  34. 34. LinkedIn
  35. 35. Foursquare
  36. 36. Pinterest
  37. 37. Instagram
  38. 38. Vine
  39. 39. Tumblr
  40. 40. Pheed
  41. 41. Trends to watchMobileVideoGeolocation
  42. 42. Questions?

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