1. Make your businesssocial media savvy Chris Snider | twitter.com/chrissnider
2. About meBaltimore Sun, St. Louis Post-DispatchEditor of Juice magazine, 2005-2007Digital editor of Des Moines Register, 2007-2010Instructor of journalism at Drake University,2010-presentTeach social media, multimedia and web design
3. About me
4. Today’s planSocial Media basics (what I’ve learned)QuestionsHow to get more out of FacebookQuestionsMore questions
5. About youWhat is your business?What social networks do you use?Anything in particular you want to get today?
6. You already know how to dosocial media well
7. If you learn one thing today, be a goodmember of your community.
8. 6 steps to being more social media savvy
9. 1. Listen ﬁrstSearch your name and topics important to you.
10. Use Hootsuite
11. Why listen?In case you have to respond to something –positive or negativeTo know what people are saying about youTo understand the norms of that particularsocial networkTo get ideas for what you should be posting
12. But what if it’s negative?
13. 2. The nameof the game is“Engagement”
14. Don’t talk about you. Talk about them.
15. Why this is important Ideas spread not because people sharing the message are inﬂuential (i.e. because you have 100,000 followers) Ideas spread because people receiving the message are inﬂuenceable A positive past experience with a brand increases our ability to be inﬂuenced Also, ideas spread better in small circles
16. Once you build these brand advocates...
17. Be a conversationstarter on Facebook
18. Give kudos.(Do this in real life too.)
19. Celebs don’t need you The person sitting next to you might.@chrisbrogan says “Devote 20 minutes a day (maybe more) to sharing up-and-coming people’s interesting posts.” Twitter search for @justinbieber ... it’s just noise.
20. Stop obsessing about number of followers. Start engaging withthe ones that you have.
21. 3. Magic to more followers @sree is Sree Sreenivasan -Dean of Columbia Journalism School
22. Yes, you should talk about what you’re up to, what you’ve accomplished, how awesome you are, but youalso need to be a pointer to and curator of awesomecontent! Try to have a ratio of 1:4 or something - @sree
23. 4. Make your site “able” Clickable Linkable Shareable Embeddable Commentable
25. 5. Measure how you’re doing And how yourcompetition is doing
26. Facebook Insights
27. Facebook Insights for websites
28. Google Analytics
29. Track your linksThrough a service such as bit.ly
32. 6. Keep an eye on up-and-coming social networks