Make your businesssocial media savvy Chris Snider | twitter.com/chrissnider
About meBaltimore Sun, St. Louis Post-DispatchEditor of Juice magazine, 2005-2007Digital editor of Des Moines Register, 2007-2010Instructor of journalism at Drake University,2010-presentTeach social media, multimedia and web design
Why listen?In case you have to respond to something –positive or negativeTo know what people are saying about youTo understand the norms of that particularsocial networkTo get ideas for what you should be posting
Why this is important Ideas spread not because people sharing the message are inﬂuential (i.e. because you have 100,000 followers) Ideas spread because people receiving the message are inﬂuenceable A positive past experience with a brand increases our ability to be inﬂuenced Also, ideas spread better in small circles
Celebs don’t need you The person sitting next to you might.@chrisbrogan says “Devote 20 minutes a day (maybe more) to sharing up-and-coming people’s interesting posts.” Twitter search for @justinbieber ... it’s just noise.
Stop obsessing about number of followers. Start engaging withthe ones that you have.
3. Magic to more followers @sree is Sree Sreenivasan -Dean of Columbia Journalism School
Yes, you should talk about what you’re up to, what you’ve accomplished, how awesome you are, but youalso need to be a pointer to and curator of awesomecontent! Try to have a ratio of 1:4 or something - @sree
4. Make your site “able” Clickable Linkable Shareable Embeddable Commentable