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Building an Online Community
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Justin Seeley
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Owner of Seeley Media, Author, Content Creator
Apr. 14, 2015
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Marketing
An excerpt presentation from the Social Media Symposium at NAB 2015.
Justin Seeley
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Owner of Seeley Media, Author, Content Creator
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Building an Online Community
Building an Online
Community with @justinseeley
Audience • Iden5ty
• Conversa5on
Audience Where are they
swarming?
The Social Landscape is
vast and ever-changing
Where do you
start?
Look at your
compe55on
Find networks that
fit you and your content
Embrace new things
Iden5ty branding yourself on
the social web
Prepara5on is key
Images Headers, profile photos,
etc.
WriGen Content Headlines, bios,
and catchphrases
Know your plaIorms and
be prepared for changes
Conversa5on how to engage
your audience
Communi5es are social and
relationships are very important
You should care
If you don’t
care, you won’t convert
Become part of
your narra5ve using the rules of engagement
Answer ques5ons
Provide meaningful content
Social media is
not a mouthpiece
30/20/10
Numbers don’t maGer relationships
do
Strive to create
fans not just casual acquaintances
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