Social Media


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Kolene Allen and Jim Schuyler of the Grand Rapids Public Library's Information Systems Department used this slideshow during their MLA Spring Institute 2010 presentation on Social Media. This presentation focuses primarily on the use of Facebook and Twitter.

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Social Media

  1. 1. What is Social Media?
  2. 6. ...simply put Social Media is really just...
  3. 7. people talking
  4. 8. The conversation is <ul><ul><li>disorganized </li></ul></ul><ul><ul><li>off topic </li></ul></ul><ul><ul><li>out of our control </li></ul></ul><ul><ul><li>not always nice </li></ul></ul>
  5. 9. But it is also <ul><ul><li>intelligent </li></ul></ul><ul><ul><li>fun </li></ul></ul><ul><ul><li>vibrant </li></ul></ul><ul><ul><li>compelling </li></ul></ul>
  6. 10. When we join the conversation <ul><ul><li>We start listening </li></ul></ul><ul><ul><li>We learn </li></ul></ul><ul><ul><li>We discover how to serve </li></ul></ul><ul><ul><li>We become better informed </li></ul></ul><ul><ul><li>We get smarter </li></ul></ul><ul><ul><li>We join the lives of people </li></ul></ul>
  7. 11. When we join the lives of people, we stop interrupting them....
  8. 12. . ..and join the conversation they are already having
  9. 13. Why? <ul><ul><li>If you're not involved in Social Networking sites, you're not on the Internet </li></ul></ul><ul><ul><li>People are talking about you right now </li></ul></ul>
  10. 15. What is Twitter? Twitter is a social networking and microblogging service that lets its users send and read messages known as tweets.
  11. 16. <ul><li>You can: </li></ul><ul><ul><li>Keep up with friends, business, and organizations </li></ul></ul><ul><ul><li>Share what you or your organization is doing with the world </li></ul></ul><ul><ul><li>Exchange ideas </li></ul></ul><ul><ul><li>Libraries can share information about events, resources, new services. Answer questions, fill holds, recommend books – all the things you are doing with patrons now. </li></ul></ul>
  12. 17. Question: What's happening? Started out as “What are you doing?” Answer: 140 characters or less Yes, really! 140 characters of less!
  13. 18. <ul><li>Interacting with your Followers </li></ul><ul><ul><li>Follow your followers </li></ul></ul><ul><ul><li>Retweet – Rebroacast your followers if what their saying is interesting or exciting to you </li></ul></ul><ul><ul><li>Replies - Never ignore your Followers, especially when you don't like what they have to say </li></ul></ul><ul><ul><li>DMs - Send private messages </li></ul></ul>
  14. 19. <ul><li>#hashtags </li></ul><ul><ul><li>Tag conversatons </li></ul></ul><ul><ul><li>Filter tweets by topics </li></ul></ul><ul><ul><li>Organize conversations around hashtags </li></ul></ul><ul><ul><li>Effective for searching </li></ul></ul><ul><ul><li>Can be used in a sentence - example, Heading to #grpl to pay my fines. </li></ul></ul>
  15. 20. <ul><li>Reputation Monitoring </li></ul><ul><ul><li>See what people are saying about you </li></ul></ul><ul><ul><li>See what people are saying about your competition </li></ul></ul><ul><ul><li>See information related to libraries </li></ul></ul>
  16. 21. <ul><li>Join the conversation </li></ul><ul><ul><li>If someone says something nice, thank them </li></ul></ul><ul><ul><li>If some says says something negative, thank them and address it </li></ul></ul><ul><ul><li>Never ignore a conversation </li></ul></ul>
  17. 22. <ul><li>How GRPL uses Twitter </li></ul><ul><ul><li>Promote programs, events, collections, services </li></ul></ul><ul><ul><li>Make announcements – closings, job openings, new releases </li></ul></ul><ul><ul><li>Fill hold requests </li></ul></ul><ul><ul><li>Answer questions </li></ul></ul><ul><ul><li>Convenient </li></ul></ul><ul><ul><li>Contests – increases followship and solidifies relationships </li></ul></ul><ul><ul><li>Connect with our patrons </li></ul></ul>
  18. 24. What is Facebook? Facebook is a social networking website that allows anyone over the age of 13 to connect with other people, organizations, and groups
  19. 25. <ul><li>You can: </li></ul><ul><ul><li>Keep up with friends, businesses, and organizations </li></ul></ul><ul><ul><li>Share what you or your organization is doing with the world </li></ul></ul><ul><ul><li>Exchange ideas </li></ul></ul><ul><ul><li>Share information about events, resources, new services - all the things you are doing with patrons now. </li></ul></ul>
  20. 26. Question: What's on your mind? Post to your wall Answer: 420 character limit Post events, recommend books, talk about a database, etc... Post a question, promote and event, tell people what you're up to, anything really
  21. 27. <ul><li>Interacting with your fans: </li></ul><ul><ul><li>Post on your wall </li></ul></ul><ul><ul><li>Let fans post to your wall </li></ul></ul><ul><ul><li>Answer questions </li></ul></ul>
  22. 28. <ul><li>How GRPL uses Facebook </li></ul><ul><ul><li>Fan Vs. Group page </li></ul></ul><ul><ul><li>Create events and post about them </li></ul></ul><ul><ul><li>Be more conversational with patrons </li></ul></ul><ul><ul><li>Interact with patrons who are comfortable with Facebook </li></ul></ul>
  23. 29. <ul><li>Recommended Books on Social Media </li></ul><ul><ul><li>Radically Transparent by Andy Beal </li></ul></ul><ul><ul><li>Twitter for Dummies by Laura Fitton </li></ul></ul><ul><ul><li>Facebook: the missing manual by Emily Vander Veer </li></ul></ul>